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All Journal Pendas : Jurnah Ilmiah Pendidikan Dasar
Mohammad Bukhori
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HARGA, TESTIMONI DAN KUALITAS PRODUK: PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK BLACKDOFF PADA MARKETPLACE SHOPEE Moh Yusuf Firmansyah; Ike Kusdyah Rachmawati; Mohammad Bukhori
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 04 (2024): Volume 09 No. 04 Desember 2024 Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i04.22378

Abstract

Price, testimonials and product quality influence the decision to purchase Blackdoff products on the Shopee marketplace. The purpose of this research is to determine and analyze 1) the influence of price on purchasing decisions, 2) the influence of testimonials on purchasing decisions, 3) the influence of product quality on purchasing decisions, 4) the influence of price, testimonials and product quality on purchasing decisions. The research location is in the city of Malang, the population in this study is consumers of Blackdoff products, with a sample of 100 respondents using a purposive sampling technique. The analysis technique uses multiple linear regression with SPSS for Windows 26.0 statistical analysis. The research results show that 1) price influences purchasing decisions, 2) testimonials influence purchasing decisions, 3) product quality influences purchasing decisions, 4) price, testimonials and product quality jointly influence purchasing decisions.
KUALITAS PRODUK, PROMOSI DAN HARGA : PENGARUHNYA TERHADAP KEPUTUSAN PEMBELIAN PRODUK WARDAH PADA MAHASISWA ITB ASIA MALANG Yesi Pramita; Ike Kusdyah Rachmawati; Mohammad Bukhori
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 9 No. 4 (2024): Volume 09 No. 04 Desember 2024 In Press
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v9i4.22384

Abstract

This study aims to analyze the influence of product quality, promotion and price on purchasing decisions of Wardah products among ITB ASIA Malang students. This type of research is a quantitative approach research. The population in this study were ITB Asia Malang students. The sample collection technique in this study was Purposive sampling. In this study, to determine the size of the research sample using the Slovin formula. In this study, the sample taken was 85 people. The questionnaire trial consisted of validity tests, reliability tests, classical assumption tests which included: normality tests, multicollinearity tests, heteroscedasticity tests, and there were F tests (simultaneous) and t tests (partial). The analysis technique in this study only used multiple linear regression analysis methods. The results showed that: product quality The product quality variable has a significant effect on purchasing decisions. The promotion variable has a significant effect on purchasing decisions. The price variable has a significant effect on purchasing decisions. The product quality and price variables together have an effect on purchasing decisions.
PENGARUH AGRESIVITAS PAJAK, PROFITABILITAS, DAN UKURAN PERUSAHAAN TERHADAP STRUKTUR MODAL PADA PERUSAHAAN YANG TERDAFTAR DALAM INDEKS LQ 45 TAHUN 2021-2024 Septiana Kartika Rachmawati; Justita Dura; Mohammad Bukhori
Pendas : Jurnal Ilmiah Pendidikan Dasar Vol. 11 No. 01 (2026): Volume 11 No. 01 Maret 2026 Publish
Publisher : Program Studi Pendidikan Guru Sekolah Dasar FKIP Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/jp.v11i01.42434

Abstract

Determining an optimal capital structure is a strategic decision for companies because it is closely related to financial risk, cost of capital, and firm value in the eyes of investors. This study aims to analyze the effect of tax aggressiveness, profitability, and firm size on capital structure in companies listed in the LQ45 Index on the Indonesia Stock Exchange for the 2021–2024 period. Capital structure is proxied by the Debt to Equity Ratio (DER), tax aggressiveness is proxied by the Effective Tax Rate (ETR), profitability is proxied by Return on Assets (ROA), and firm size is measured using the logarithm of total assets. This research employs a quantitative approach using secondary data from the annual financial statements of LQ45 companies selected through purposive sampling, and is analyzed using multiple linear regression and classical assumption tests with the aid of SPSS 26 software. The results show that, partially, profitability and firm size have a significant effect on capital structure, while tax aggressiveness does not have a significant effect. Tax aggressiveness, profitability, and firm size simultaneously have a significant effect on capital structure, indicating that these variables are able to explain the variation in capital structure of LQ45 companies during the study period. These findings are expected to serve as a reference for management, investors, and academics in evaluating financing policies and their implications for corporate financial stability and performance.
Co-Authors Ike Kusdyah Rachmawati Justita Dura Moh Yusuf Firmansyah Septiana Kartika Rachmawati Yesi Pramita