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All Journal ANDHARUPA Dharma Bakti Jurnal Desain Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Citrakara Arus Jurnal Psikologi dan Pendidikan Suluh: Jurnal Seni Desain Budaya MDP Student Conference Aksa : Jurnal Desain Komunikasi Visual Sungging Jurnal Serambi Ilmu
Raden Hadapiningrani Kusumohendrarto
Sekolah Tinggi Seni Rupa Dan Desain VISI Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Building Regional Tourism Identity Through City Branding Logo Muhammad Ikhsan Revadoni; Mugi Raharjo; Raden Hadapiningrani Kusumohendrarto
Jurnal Desain Vol 11, No 2 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v11i2.16520

Abstract

This analysis is a scientific analysis of the city branding logo to build the identity of a city. City branding logo Branding a city is one way to increase the attractiveness of tourists or visitors in the tourism sector the type of research used is a qualitative research method using non-interactive methods. The logo itself usually consists of typography (Logotype), and images (Logogram), it can even consist of the merger of several City Branding Logos that will be analyzed the city branding logo from Bantul, Jogja, and Solo, of the three objects of analysis all, have an influence on the development of city branding in each region. Based on the analysis, it can be concluded that each logo has a variety of philosophies related to what is in a city so that it can build the identity of the city.
Artificial Intelligence Sebagai Efisiensi Proses Kreatif Desainer DKV (Studi Kasus: Ilustrasi Maskot dan Skrip Video Profil Desa Wisata Mertelu) Haq, Farizul; Kusumohendrarto, Raden Hadapiningrani
MDP Student Conference Vol 5 No 2 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i2.15511

Abstract

This study examines the role of Artificial Intelligence (AI) in improving the efficiency of creative workflows in Visual Communication Design (VCD) through a case study on mascot illustration design and promotional video script development for Mertelu Tourism Village, Gunungkidul. A qualitative approach with the design thinking method was employed, consisting of the empathize, define, ideate, prototype, and test stages. AI tools were utilized for brainstorming, data processing, scriptwriting, shot angle planning, and mascot pose exploration. The findings indicate that AI significantly reduces production time, optimizes creative workflows, and enhances idea exploration while maintaining the designer’s role as the primary creative decision-maker. This research highlights AI as a strategic creative assistant that supports efficiency and productivity in sustainable digital design practices.
Co-Authors Ahas, Gregorius Pratama Kusuma Alfian Khairur Raaziqiin Alvanov Zpalanzani Alvina Nadifah Aprhodite Tanudjaja Baramastira, Christopher Galang Rayindra Buah Kasih Kalpitadjati Fitriyandani, Yanuar Maulana Ghani, Oktaviana Haq, Farizul Hilmi N, Anhar Lejar Daniartana Hukubun 1012014024, Lejar Daniartana Hukubun Lukman Hidayat M. Danang Syamsi Marandika, Aldo Handani Mugi Raharjo Muhammad Ikhsan Revadoni Nofria Doni Fitri Pratama, Gregorius Pratama, Novan Edo Rafiur Rahman Muis Robbiya, Maiya Arsya Sani, Muhammad Nur Syamsi, Mohammad Danang Wahju Tri Widadijo Widhayat, Satrio Wahyu Yohanda, Derena Martha