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All Journal ANDHARUPA Dharma Bakti Jurnal Desain Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Citrakara Arus Jurnal Psikologi dan Pendidikan Suluh: Jurnal Seni Desain Budaya Aksa : Jurnal Desain Komunikasi Visual Sungging Jurnal Serambi Ilmu
Raden Hadapiningrani Kusumohendrarto
Sekolah Tinggi Seni Rupa Dan Desain VISI Indonesia
Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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Building Regional Tourism Identity Through City Branding Logo Muhammad Ikhsan Revadoni; Mugi Raharjo; Raden Hadapiningrani Kusumohendrarto
Jurnal Desain Vol 11, No 2 (2024): Jurnal Desain
Publisher : Universitas Indraprasta PGRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30998/jd.v11i2.16520

Abstract

This analysis is a scientific analysis of the city branding logo to build the identity of a city. City branding logo Branding a city is one way to increase the attractiveness of tourists or visitors in the tourism sector the type of research used is a qualitative research method using non-interactive methods. The logo itself usually consists of typography (Logotype), and images (Logogram), it can even consist of the merger of several City Branding Logos that will be analyzed the city branding logo from Bantul, Jogja, and Solo, of the three objects of analysis all, have an influence on the development of city branding in each region. Based on the analysis, it can be concluded that each logo has a variety of philosophies related to what is in a city so that it can build the identity of the city.
Co-Authors Ahas, Gregorius Pratama Kusuma Alfian Khairur Raaziqiin Alvanov Zpalanzani Alvina Nadifah Aprhodite Tanudjaja Baramastira, Christopher Galang Rayindra Buah Kasih Kalpitadjati Fitriyandani, Yanuar Maulana Ghani, Oktaviana Hilmi N, Anhar Hukubun, Lejar Daniartana Lukman Hidayat M. Danang Syamsi Marandika, Aldo Handani Mugi Raharjo Muhammad Ikhsan Revadoni Nofria Doni Fitri Pratama, Gregorius Pratama, Novan Edo Rafiur Rahman Muis Robbiya, Maiya Arsya Sani, Muhammad Nur Syamsi, Mohammad Danang Widadijo, Wahju Tri Widhayat, Satrio Wahyu Yohanda, Derena Martha