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All Journal ANDHARUPA Dharma Bakti Jurnal Desain Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Citrakara Suluh: Jurnal Seni Desain Budaya MDP Student Conference Aksa : Jurnal Desain Komunikasi Visual Sungging Jurnal Serambi Ilmu
Raden Hadapiningrani Kusumohendrarto
Sekolah Tinggi Seni Rupa Dan Desain VISI Indonesia
Arts Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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EFEKTIVITAS MEDIA PROMOSI MOTION GRAPHIC PADA AKUN INSTAGRAM OREO INDONESIA OFFICIAL Raden Hadapiningrani Kusumohendrarto; Bagus Kusbiantoro
SULUH: Jurnal Seni Desain Budaya Vol. 9 No. 1 (2026): Jurnal Seni Desain Budaya
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/1s157y76

Abstract

Motion Graphics merupakan suatu teknik dalam animasi yang menggabungkan berbagai elemen desain grafis di dalamnya seperti tipografi, ilustrasi, fotografi, video dan musik, serta dengan mudahnya akses internet, saat ini penerapan motion graphic semakin marak di berbagai media seperti media sosial karena semakin banyak menawarkan konten komunikasi individual untuk dijadikan media promosi khususnya untuk akun Instagram Oreo Indonesia Official (@oreo_indonesia), metode deskriptif dengan mengambil sampel konten dan membandingkannya untuk menemukan foto atau konten yang lebih efektif. konten video motion graphic, penerapan teori motion graphic, media promosi, periklanan, media sosial yang terutama dibahas dalam pembahasan konten pada akun Instagram Oreo Indonesia Official (@oreo_indonesia), sehingga dapat ditarik kesimpulan mengenai efektivitas konten video motion graphic pada akun instagram Oreo Indonesia Official.
Artificial Intelligence Sebagai Efisiensi Proses Kreatif Desainer DKV (Studi Kasus: Ilustrasi Maskot dan Skrip Video Profil Desa Wisata Mertelu) Farizul Haq; Raden Hadapiningrani Kusumohendrarto
MDP Student Conference Vol 5 No 2 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i2.15511

Abstract

This study examines the role of Artificial Intelligence (AI) in improving the efficiency of creative workflows in Visual Communication Design (VCD) through a case study on mascot illustration design and promotional video script development for Mertelu Tourism Village, Gunungkidul. A qualitative approach with the design thinking method was employed, consisting of the empathize, define, ideate, prototype, and test stages. AI tools were utilized for brainstorming, data processing, scriptwriting, shot angle planning, and mascot pose exploration. The findings indicate that AI significantly reduces production time, optimizes creative workflows, and enhances idea exploration while maintaining the designer’s role as the primary creative decision-maker. This research highlights AI as a strategic creative assistant that supports efficiency and productivity in sustainable digital design practices.
Co-Authors Ahas, Gregorius Pratama Kusuma Alfian Khairur Raaziqiin Alvanov Zpalanzani Alvina Nadifah Aprhodite Tanudjaja Bagus Kusbiantoro Baramastira, Christopher Galang Rayindra Buah Kasih Kalpitadjati Farizul Haq Fitriyandani, Yanuar Maulana Ghani, Oktaviana Hilmi N, Anhar Lejar Daniartana Hukubun 1012014024, Lejar Daniartana Hukubun Lukman Hidayat M. Danang Syamsi Marandika, Aldo Handani Mugi Raharjo Muhammad Ikhsan Revadoni Nofria Doni Fitri Pratama, Gregorius Pratama, Novan Edo Rafiur Rahman Muis Robbiya, Maiya Arsya Sani, Muhammad Nur Syamsi, Mohammad Danang Wahju Tri Widadijo Yohanda, Derena Martha