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All Journal ANDHARUPA Dharma Bakti Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Citrakara Suluh: Jurnal Seni Desain Budaya Aksa : Jurnal Desain Komunikasi Visual Sungging Jurnal Serambi Ilmu
Raden Hadapiningrani Kusumohendrarto
Sekolah Tinggi Seni Rupa Dan Desain VISI Indonesia
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PERANCANGAN VIDEO DESTINASI WISATA KULON PROGO SEBAGAI PEMBENTUK CITY BRANDING DAERAH kusumohendrarto, raden hadapiningrani; Fitri, Nofria Doni
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 7 No. 01 (2021): February 2021
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v7i01.4140

Abstract

Keberadaan sebuah kota saat ini sangat dipengaruhi oleh city branding yang diangkat oleh kota tersebut, seperti yang dibawa oleh Kabupaten Kulon Progo berupa “the jewel of java” atau “permata dari pulau jawa”. Namun citra obyek wisata dari branding Kabupaten Kulon Progo masih belum maksimal penggunaannya di tengah terpaan kemajuan teknologi media dan era internet yang mudah di akses pada saat ini terlebih adanya infrastruktur bandara baru Yogyakarta bernama YIA (Yogyakarta International Airport). Adanya kemajuan teknologi video dengan media kualitas 4K (ultra high definition) serta kemudahan akses internet yang telah mendukung saat ini tengah dilirik dan dipergunakan untuk berbagai proses branding. Salah satunya sebagai pembentuk city branding daerah secara online pada kanal Youtube yang dapat menampilkan kualitas video 4K dengan gambar tajam tampak nyata dan dapat diakses dimana saja. Perancangan ini akan menggunakan metode perancangan audio visual yang menghasilkan video 4K destinasi wisata Kulon Progo di kanal Youtube untuk meningkatkan minat wisatawan terhadap bandara baru YIA sehingga terangkat city branding daerah Kulon Progo. Kata Kunci: city branding, Kulon Progo, video 4K, wisata, youtube  AbstractThe existence of a city is strongly influenced by the city branding itself such as the branding used by Kulon Progo Regency: "the jewel of java". However, the image of tourism object from the Kulon Progo Regency branding is still not maximally used, especially in the middle of easy to access technology development and environment such as the new Yogyakarta airport infrastructure called YIA (Yogyakarta International Airport). The existence of advanced video technology as 4K (ultra high definition) quality media and easy internet access that already supported are currently being looked at and used for various branding processes, one purpose is to form regional city branding online on the Youtube channel which can display 4K video quality with sharp images that look real and accessed from anywhere. This design will use an audiovisual design method to answer the problem of city branding of the Kulon Progo Regency tourism objects. With the 4K video design of Kulon Progo tourist destinations on the Youtube channel, it hopes it could raise the city branding of tourists' interest in tourism objects in Kulon Progo towards YIA airport. Keywords: city branding, Kulon Progo, tourism, video 4k, youtube
Analysis of Photographer's Color Mood as a Japanese Brand Image Identity on Instagram Social Media Kusumohendrarto, Raden Hadapiningrani; Fitri, Nofria Doni; Pratama, Novan Edo
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 04 (2023): December 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i4.9057

Abstract

AbstrakManusia merupakan makhluk visual yang sebagian besar ingatannya berkaitan erat dengan apa yang dilihatnya. Ibarat seorang fotografer yang menggunakan kameranya untuk mengabadikan objek visual guna menyampaikan pesan visual melalui hasil tangkapan kameranya. Saat ini media sosial Instagram menjadi ruang pameran bagi sebagian besar fotografer untuk menunjukkan ciri khas dan keindahan objek yang diambilnya, termasuk ciri khas foto yang diambil oleh fotografer Jepang dapat menjadi identitas visual yang kuat. Penelitian ini dilakukan untuk melihat seberapa penting peran dari fotografer dalam kesamaan penggunaan color mood pada hasil foto yang diunggah di akun media sosial Instagram, adapun ciri khas ini dapat terlihat pada hasil foto dari fotografer Jepang. Penelitian akan menggunakan jenis penelitian kualitatif deskriptif dengan diperkuat survei terhadap pengguna media sosial Instagram yang kemudian dianalisa berdasarkan teori visual perception. Berdasarkan hasil dari penelitian ini menemukan bahwa kesamaan color mood pada hasil foto yang dipamerkan di media sosial Instagram fotografer Jepang dapat menjadi pemeran penting dalam sebuah brand image branding negara Jepang. Kata Kunci: brand image, city branding, fotografi, instagram, Jepang AbstractHumans are visual creatures whose memories are closely related to what they see. It's like a photographer who uses his camera to capture visual objects in order to convey visual messages through his camera's captures. Currently, Instagram social media has become an exhibition space for most photographers to show the characteristics and beauty of the objects they take, including the characteristics of photos taken by Japanese photographers that can become a strong visual identity. This research was conducted to see how important the role of photographers is in the similarity of the use of color mood in photos uploaded to Instagram social media accounts. This characteristic can be seen in photos from Japanese photographers. The research will use descriptive qualitative research, reinforced by a survey of Instagram social media users, which will then be analyzed based on visual perception theory. Based on the results of the research, it was found that the similarity of color mood in the photos exhibited by Japanese photographers on their Instagram social media can play an important role in the brand image of Japan's branding Keywords: brand image, city branding, Instagram, Japan, photography
Visual graphic design analysis of the book Jingga Jenaka Robbiya, Maiya Arsya; Kusumohendrarto, Raden Hadapiningrani
Sungging: Journal of Innovative, Cultural, Transdisciplinary Art and Kriya Discourse Vol. 3 No. 2 (2024): Sungging July-December Edition
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/sungging.v3i2.77689

Abstract

In this digital era, technology is making it increasingly convenient for people to engage in various activities, especially reading books. Many books are available in the form of e-books and can be easily accessed on mobile devices. However, physical books still dominate for those who enjoy the tangible experience of reading. In the book 'Jingga Jenaka,' simple stories are narrated in the form of poetry and comics, creating a harmonious narrative. The captivating visual elements that grab the reader's attention are intriguing to discuss in the context of the application of Visual Communication Design Theory. This analysis will delve into how the book 'Jingga Jenaka' aligns with Visual Communication Design Theory and whether its implementation is apt in conveying the author's emotions and sentiments to the readers.
ANALISA PROMOSI BRAND AEROSTREET PADA SOSIAL MEDIA INSTAGRAM “LOKAL TAK GENTAR” Doni Fitri, Nofria; Ghani, Oktaviana; Kusumohendrarto, Raden Hadapiningrani; Yohanda, Derena Martha
AKSA: Jurnal Desain Komunikasi Visual Vol. 8 No. 1 (2024): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v8i1.185

Abstract

In this digital era, technology is very helpful in developing several sectors in the economy such as retail (e-commerce), transportation (automated vehicles), education (online courses), health (electronic records), and social interaction (social networks/social media). Apart from helping several sectors in the economy, in this practical digital era it also really helps marketers in promoting their products through social media, for example through Instagram social media. Using Instagram social media is of course very profitable for marketers because Instagram social media doesn't require spending money. to create an Instagram account, and by utilizing social media Instagram can become a gathering place for the target market because Instagram social media has high users and popularity. With the Instagram promotion mix to attract consumer interest in buying the product. Micro, Small and Medium Enterprises (MSMEs) that use Instagram as a promotional medium is a new form of developing and utilizing Instagram in the MSME product sales sector. Instagram is used as a promotional medium because it is more profitable than several other media. One of the MSMEs that uses and utilizes Instagram as a promotional medium is Aerostreet MSMEs located in Dusun 1 Bentangan, Wonosari District, Klaten Regency, Central Java. The purpose of this analysis is to describe the use and utilization of Instagram by Aerostreet MSMEs. This study used descriptive qualitative method. The object of this research is Aerostreet MSMEs which have used Instagram as a promotional media.
Analisis Sinematografi Penggunaan Warna pada “Film AADC 2” Yohanda, Derena Martha; Baramastira, Christopher Galang Rayindra; Kusumohendrarto, Raden Hadapiningrani
SULUH: Jurnal Seni Desain Budaya Vol 8, No 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jsuluh.v8i1.7963

Abstract

          Film dapat berfungsi sebagai media untuk menyampaikan pesan atau cerita. Salah satu elemen penting dalam pembuatan film adalah sinematografi, yang mencakup penggunaan nada (tone) dan warna. Ada Apa dengan Cinta? (AADC) merupakan film ikonik Indonesia yang meraih popularitas besar pada awal tahun 2000-an. Setelah penantian panjang, sekuel AADC? 2 dirilis dengan latar kota Yogyakarta yang kaya akan budaya. Penelitian ini mengkaji elemen nada dan warna dalam film AADC? 2 serta kesesuaiannya dengan pesan dan adegan yang ditampilkan dalam film. Penelitian ini menggunakan metode deskriptif kualitatif dengan merujuk pada teori Bruce Block dan psikologi warna menurut Mahnke. Pilihan nada dan warna dalam AADC? 2 memiliki dampak yang signifikan terhadap daya tarik visual dan berperan penting dalam menyampaikan pesan serta suasana film secara efektif.
Board Game “Colonial War” Sebagai Media Edukasi Sejarah Perang Gerilya Jenderal Soedirman Untuk Anak SD Usia 10-13 Tahun Raden Hadapiningrani Kusumohendrarto; Alvina Nadifah
Jurnal Serambi Ilmu Vol. 25 No. 1 (2024): Jurnal Serambi Ilmu
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jsi.v25i1.1125

Abstract

History is a very important thing for a country, and in Indonesia, there is a history of guerrilla war led by General Soedirman as resistance to the Dutch, who did not recognize Indonesian independence. However, today's elementary school children don't really like history lessons because they consider them boring, including lessons on the history of General Soedirman's guerrilla war. The use of educational media has now developed to the point where board games are used as educational media to convey messages that are packaged in an attractive way. The method used in this design is “design thinking”, with five stages: empathize, define, ideate, prototype, and test. This research will design interactive board game media for the learning process of the history of General Soedirman's guerrilla war to make it more effective, active, and communicative. and it is hoped that it can increase students' enthusiasm for knowing the history of Indonesia and forming good personalities.
ANALISA KEEFEKTIFAN DESIGN SIGN SYSTEM PADA KAWASAN WISATA GOA PUTRI BATURAJA Marandika, Aldo Handani; Hukubun, Lejar Daniartana; Doni Fitri, Nofria; Syamsi, Mohammad Danang; Kusumohendrarto, Raden Hadapiningrani
AKSA: Jurnal Desain Komunikasi Visual Vol. 8 No. 2 (2025): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v8i2.191

Abstract

Sign systems play a role in supporting the convenience, comfort, and experience of visitors in an area, including tourist attractions. Goa Putri Baturaja is a tourist destination in South Sumatra and already has a sign system. This study aims to analyze the effectiveness of the sign system in the Goa Putri tourist attraction on the convenience and suitability with the installation environment in the area. The approach in this study is the observation and qualitative descriptive method, supported by the analysis of the sign system design. The results of this study indicate that the sign system in Goa Putri Baturaja is still less effective, especially as a direction indicator, and less in accordance with the characteristics of the surrounding environment. Several factors that influence this effectiveness include readability, material selection, placement, and suitability of the design to the surrounding natural context. The findings of this study indicate that it is necessary to improve the design of the sign system that takes into account visual aspects, installation location, materials, and visitor needs to improve overall comfort and tourist experience.
Estetika Video Destinasi Wisata Unggulan Wander In Wonder Through Labuan Bajo Widadijo, Wahju Tri; Ahas, Gregorius Pratama Kusuma; Kusumohendrarto, Raden Hadapiningrani
SULUH: Jurnal Seni Desain Budaya Vol 8, No 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jsuluh.v8i1.8590

Abstract

Labuan Bajo, salah satu destinasi wisata unggulan Indonesia, menawarkan keindahan alam yang memukau, kekayaan budaya, dan keramahan yang hangat. Video promosi “Wander in Wonder Through Labuan Bajo” yang diunggah Wonderful Indonesia di YouTube pada November 2024, memperkenalkan destinasi ini dengan memadukan visual yang memikat dan cerita yang autentik. Melalui durasi enam menit, video ini menampilkan pemandangan alam yang menakjubkan, keunikan Pulau Komodo, dan kekayaan budaya lokal dengan menggunakan citra, warna, dan narasi yang disusun dengan cermat. Video tersebut telah ditonton lebih dari 8.900 kali dan mendapat tanggapan positif. Penelitian ini menganalisis efektivitas elemen visual dan narasi video sebagai media promosi untuk meningkatkan daya tarik Labuan Bajo sebagai destinasi wisata unggulan.
Co-Authors Ahas, Gregorius Pratama Kusuma Alfian Khairur Raaziqiin Alvanov Zpalanzani Alvina Nadifah Aprhodite Tanudjaja Baramastira, Christopher Galang Rayindra Buah Kasih Kalpitadjati Fitriyandani, Yanuar Maulana Ghani, Oktaviana Hilmi N, Anhar Hukubun, Lejar Daniartana Lukman Hidayat M. Danang Syamsi Marandika, Aldo Handani Muhammad Nur Sani Nofria Doni Fitri Pratama, Gregorius Pratama, Novan Edo Rafiur Rahman Muis Robbiya, Maiya Arsya Syamsi, Mohammad Danang Widadijo, Wahju Tri Yohanda, Derena Martha