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All Journal ANDHARUPA Dharma Bakti Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Jurnal Citrakara Suluh: Jurnal Seni Desain Budaya Aksa : Jurnal Desain Komunikasi Visual Sungging Jurnal Serambi Ilmu
Raden Hadapiningrani Kusumohendrarto
Sekolah Tinggi Seni Rupa Dan Desain VISI Indonesia
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Analysis of Photographer's Color Mood as a Japanese Brand Image Identity on Instagram Social Media Kusumohendrarto, Raden Hadapiningrani; Fitri, Nofria Doni; Pratama, Novan Edo
ANDHARUPA: Jurnal Desain Komunikasi Visual & Multimedia Vol. 9 No. 04 (2023): December 2023
Publisher : Dian Nuswantoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33633/andharupa.v9i4.9057

Abstract

AbstrakManusia merupakan makhluk visual yang sebagian besar ingatannya berkaitan erat dengan apa yang dilihatnya. Ibarat seorang fotografer yang menggunakan kameranya untuk mengabadikan objek visual guna menyampaikan pesan visual melalui hasil tangkapan kameranya. Saat ini media sosial Instagram menjadi ruang pameran bagi sebagian besar fotografer untuk menunjukkan ciri khas dan keindahan objek yang diambilnya, termasuk ciri khas foto yang diambil oleh fotografer Jepang dapat menjadi identitas visual yang kuat. Penelitian ini dilakukan untuk melihat seberapa penting peran dari fotografer dalam kesamaan penggunaan color mood pada hasil foto yang diunggah di akun media sosial Instagram, adapun ciri khas ini dapat terlihat pada hasil foto dari fotografer Jepang. Penelitian akan menggunakan jenis penelitian kualitatif deskriptif dengan diperkuat survei terhadap pengguna media sosial Instagram yang kemudian dianalisa berdasarkan teori visual perception. Berdasarkan hasil dari penelitian ini menemukan bahwa kesamaan color mood pada hasil foto yang dipamerkan di media sosial Instagram fotografer Jepang dapat menjadi pemeran penting dalam sebuah brand image branding negara Jepang. Kata Kunci: brand image, city branding, fotografi, instagram, Jepang AbstractHumans are visual creatures whose memories are closely related to what they see. It's like a photographer who uses his camera to capture visual objects in order to convey visual messages through his camera's captures. Currently, Instagram social media has become an exhibition space for most photographers to show the characteristics and beauty of the objects they take, including the characteristics of photos taken by Japanese photographers that can become a strong visual identity. This research was conducted to see how important the role of photographers is in the similarity of the use of color mood in photos uploaded to Instagram social media accounts. This characteristic can be seen in photos from Japanese photographers. The research will use descriptive qualitative research, reinforced by a survey of Instagram social media users, which will then be analyzed based on visual perception theory. Based on the results of the research, it was found that the similarity of color mood in the photos exhibited by Japanese photographers on their Instagram social media can play an important role in the brand image of Japan's branding Keywords: brand image, city branding, Instagram, Japan, photography
Visual graphic design analysis of the book Jingga Jenaka Robbiya, Maiya Arsya; Kusumohendrarto, Raden Hadapiningrani
Sungging: Journal of Innovative, Cultural, Transdisciplinary Art and Kriya Discourse Vol. 3 No. 2 (2024): Sungging July-December Edition
Publisher : Universitas Negeri Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21831/sungging.v3i2.77689

Abstract

In this digital era, technology is making it increasingly convenient for people to engage in various activities, especially reading books. Many books are available in the form of e-books and can be easily accessed on mobile devices. However, physical books still dominate for those who enjoy the tangible experience of reading. In the book 'Jingga Jenaka,' simple stories are narrated in the form of poetry and comics, creating a harmonious narrative. The captivating visual elements that grab the reader's attention are intriguing to discuss in the context of the application of Visual Communication Design Theory. This analysis will delve into how the book 'Jingga Jenaka' aligns with Visual Communication Design Theory and whether its implementation is apt in conveying the author's emotions and sentiments to the readers.
ANALISA PROMOSI BRAND AEROSTREET PADA SOSIAL MEDIA INSTAGRAM “LOKAL TAK GENTAR” Doni Fitri, Nofria; Ghani, Oktaviana; Kusumohendrarto, Raden Hadapiningrani; Yohanda, Derena Martha
AKSA: Jurnal Desain Komunikasi Visual Vol. 8 No. 1 (2024): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v8i1.185

Abstract

In this digital era, technology is very helpful in developing several sectors in the economy such as retail (e-commerce), transportation (automated vehicles), education (online courses), health (electronic records), and social interaction (social networks/social media). Apart from helping several sectors in the economy, in this practical digital era it also really helps marketers in promoting their products through social media, for example through Instagram social media. Using Instagram social media is of course very profitable for marketers because Instagram social media doesn't require spending money. to create an Instagram account, and by utilizing social media Instagram can become a gathering place for the target market because Instagram social media has high users and popularity. With the Instagram promotion mix to attract consumer interest in buying the product. Micro, Small and Medium Enterprises (MSMEs) that use Instagram as a promotional medium is a new form of developing and utilizing Instagram in the MSME product sales sector. Instagram is used as a promotional medium because it is more profitable than several other media. One of the MSMEs that uses and utilizes Instagram as a promotional medium is Aerostreet MSMEs located in Dusun 1 Bentangan, Wonosari District, Klaten Regency, Central Java. The purpose of this analysis is to describe the use and utilization of Instagram by Aerostreet MSMEs. This study used descriptive qualitative method. The object of this research is Aerostreet MSMEs which have used Instagram as a promotional media.
Analisis Sinematografi Penggunaan Warna pada “Film AADC 2” Yohanda, Derena Martha; Baramastira, Christopher Galang Rayindra; Kusumohendrarto, Raden Hadapiningrani
SULUH: Jurnal Seni Desain Budaya Vol 8, No 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jsuluh.v8i1.7963

Abstract

          Film dapat berfungsi sebagai media untuk menyampaikan pesan atau cerita. Salah satu elemen penting dalam pembuatan film adalah sinematografi, yang mencakup penggunaan nada (tone) dan warna. Ada Apa dengan Cinta? (AADC) merupakan film ikonik Indonesia yang meraih popularitas besar pada awal tahun 2000-an. Setelah penantian panjang, sekuel AADC? 2 dirilis dengan latar kota Yogyakarta yang kaya akan budaya. Penelitian ini mengkaji elemen nada dan warna dalam film AADC? 2 serta kesesuaiannya dengan pesan dan adegan yang ditampilkan dalam film. Penelitian ini menggunakan metode deskriptif kualitatif dengan merujuk pada teori Bruce Block dan psikologi warna menurut Mahnke. Pilihan nada dan warna dalam AADC? 2 memiliki dampak yang signifikan terhadap daya tarik visual dan berperan penting dalam menyampaikan pesan serta suasana film secara efektif.
Board Game “Colonial War” Sebagai Media Edukasi Sejarah Perang Gerilya Jenderal Soedirman Untuk Anak SD Usia 10-13 Tahun Raden Hadapiningrani Kusumohendrarto; Alvina Nadifah
Jurnal Serambi Ilmu Vol. 25 No. 1 (2024): Jurnal Serambi Ilmu
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jsi.v25i1.1125

Abstract

History is a very important thing for a country, and in Indonesia, there is a history of guerrilla war led by General Soedirman as resistance to the Dutch, who did not recognize Indonesian independence. However, today's elementary school children don't really like history lessons because they consider them boring, including lessons on the history of General Soedirman's guerrilla war. The use of educational media has now developed to the point where board games are used as educational media to convey messages that are packaged in an attractive way. The method used in this design is “design thinking”, with five stages: empathize, define, ideate, prototype, and test. This research will design interactive board game media for the learning process of the history of General Soedirman's guerrilla war to make it more effective, active, and communicative. and it is hoped that it can increase students' enthusiasm for knowing the history of Indonesia and forming good personalities.
ANALISA KEEFEKTIFAN DESIGN SIGN SYSTEM PADA KAWASAN WISATA GOA PUTRI BATURAJA Marandika, Aldo Handani; Hukubun, Lejar Daniartana; Doni Fitri, Nofria; Syamsi, Mohammad Danang; Kusumohendrarto, Raden Hadapiningrani
AKSA: Jurnal Desain Komunikasi Visual Vol. 8 No. 2 (2025): AKSA : Jurnal Desain Komunikasi Visual
Publisher : LP2M Sekolah Tinggi Seni Rupa dan Desain Visi Indonesia (STSRD VISI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37505/aksa.v8i2.191

Abstract

Sign systems play a role in supporting the convenience, comfort, and experience of visitors in an area, including tourist attractions. Goa Putri Baturaja is a tourist destination in South Sumatra and already has a sign system. This study aims to analyze the effectiveness of the sign system in the Goa Putri tourist attraction on the convenience and suitability with the installation environment in the area. The approach in this study is the observation and qualitative descriptive method, supported by the analysis of the sign system design. The results of this study indicate that the sign system in Goa Putri Baturaja is still less effective, especially as a direction indicator, and less in accordance with the characteristics of the surrounding environment. Several factors that influence this effectiveness include readability, material selection, placement, and suitability of the design to the surrounding natural context. The findings of this study indicate that it is necessary to improve the design of the sign system that takes into account visual aspects, installation location, materials, and visitor needs to improve overall comfort and tourist experience.
Estetika Video Destinasi Wisata Unggulan Wander In Wonder Through Labuan Bajo Widadijo, Wahju Tri; Ahas, Gregorius Pratama Kusuma; Kusumohendrarto, Raden Hadapiningrani
SULUH: Jurnal Seni Desain Budaya Vol 8, No 1 (2025)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jsuluh.v8i1.8590

Abstract

Labuan Bajo, salah satu destinasi wisata unggulan Indonesia, menawarkan keindahan alam yang memukau, kekayaan budaya, dan keramahan yang hangat. Video promosi “Wander in Wonder Through Labuan Bajo” yang diunggah Wonderful Indonesia di YouTube pada November 2024, memperkenalkan destinasi ini dengan memadukan visual yang memikat dan cerita yang autentik. Melalui durasi enam menit, video ini menampilkan pemandangan alam yang menakjubkan, keunikan Pulau Komodo, dan kekayaan budaya lokal dengan menggunakan citra, warna, dan narasi yang disusun dengan cermat. Video tersebut telah ditonton lebih dari 8.900 kali dan mendapat tanggapan positif. Penelitian ini menganalisis efektivitas elemen visual dan narasi video sebagai media promosi untuk meningkatkan daya tarik Labuan Bajo sebagai destinasi wisata unggulan.
WONDERLAND INDONESIA AS A BRAND IMAGE OF INDONESIA AS A CULTURED COUNTRY ON YOUTUBE CHANNEL Kusumohendrarto, Raden Hadapiningrani; Fitri, Nofria Doni
SULUH: Jurnal Seni Desain Budaya Vol 6, No 2 (2023)
Publisher : Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jsuluh.v6i2.6376

Abstract

The uniqueness of a country is a marker as well as a differentiator between one country and another. Indonesia itself is a country with expansive natural beauty, friendly local community wisdom, and a variety of cultures. The development of technology that facilitates human work and the existence of fast internet access today makes the exchange of information easy. The ease of information exchange currently has an impact on the entry of cultures from various countries to users in Indonesia, where local culture slowly begins to fade and unknown. The culture that owned by the Indonesian people is not attractive to young people because it is considered old-fashioned, less attractive, and there is no packaging that is more appropriate for the younger generation. This research was conducted using random observation and questionnaire methods to find out how much the younger generation loves the culture of the Indonesian people. While the research results are expected to be a lighter for Indonesian cultural creators.
Pengenalan Identitas Budaya Nusantara Lewat Buku Mewarnai “The Time Machine Coloring Book Bernostalgia dengan Warna” Kusumohendrarto, Raden Hadapiningrani; Fitri, Nofria Doni; Sani, Muhammad Nur
Citradirga : Jurnal Desain Komunikasi Visual dan Intermedia Vol 5 No 01 (2023): Volume 05, Nomor 01, Maret 2023
Publisher : Program Studi Desain Komunikasi Visual, Fakultas Sains dan Teknologi, Universitas Ma Chung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33479/cd.v5i01.723

Abstract

In everyday life, a person will experience psychological ups and downs, both physically and spiritually. It can cause a person to experience fatigue, boredom, and stress. In response to this, there are many ways you can do it, one of which is by coloring an illustration book. The coloring illustration book entitled "The Time Machine Coloring Book BERNOSTALGIA dengan WARNA” presented in this book has interesting things because it contains the diverse cultural identities of the Indonesian archipelago, ranging from daily activities to objects and so on. As well as Illustrations can simultaneously provide an educational message indirectly through attractive visuals. This study will use descriptive qualitative analysis by analyzing the illustrations, text, and themes in the book. The role of this coloring book illustration is expected to be a medium for attraction, interest, education, and color therapy that introduces the cultural identity of the Indonesian archipelago, especially its traditional culture
Co-Authors Ahas, Gregorius Pratama Kusuma Alfian Khairur Raaziqiin Alvanov Zpalanzani Alvina Nadifah Aprhodite Tanudjaja Baramastira, Christopher Galang Rayindra Buah Kasih Kalpitadjati Fitriyandani, Yanuar Maulana Ghani, Oktaviana Hilmi N, Anhar Hukubun, Lejar Daniartana Lukman Hidayat M. Danang Syamsi Marandika, Aldo Handani Nofria Doni Fitri Pratama, Gregorius Pratama, Novan Edo Rafiur Rahman Muis Robbiya, Maiya Arsya Sani, Muhammad Nur Syamsi, Mohammad Danang Widadijo, Wahju Tri Yohanda, Derena Martha