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All Journal Jurnal Komunikasi Kinesik Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Engliana
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Arts Humanities Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Social Sciences

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Communication as a Catalyst for Motivational Shifts in “How to Make Millions Before Grandma Dies” Sitorus, Sandra Marissa; Marta, Rustono Farady; Panggabean, Hana; Engliana; Le Duc, Anthony
Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Vol. 10 No. 1 (2025): June 2025 - Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia
Publisher : Ikatan Sarjana Komunikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25008/jkiski.v10i1.1173

Abstract

The journey of life experienced by an individual, along with the dynamics faced, reflects various motivations influenced by intentions and the environment, shaping individual behavior. This study explores the changes in the motivations of the main character in the film ‘How to Make Millions Before Grandma Dies.’ The main character, influenced by his personal interactions with Amah, alters his motivation from wealth to appreciation of Amah’s legacy of wisdom and relationship. Using the Theory of Reasoned Action (TRA), this research reveals that the motivations shift from externally driven materialistic goals to internally driven emotional goals. Through a qualitative approach employing Todorov's Narrative Analysis Method, the findings demonstrate that interpersonal communication is crucial in transforming motivations, showing how social interactions can influence individual attitudes and behaviors, and highlighting the importance of family values in this transformation process. To conclude, every rational action generates intrinsic and extrinsic drives, regardless of whether the outcome aligns with the original objective. The dynamics and communication involved will lead to self-development. Keywords: Interpersonal Communications; Motivation; Theory of Reasoned Action; Todorov’s Narrative Analysis
Gen-Z lifestyle trigger of indigenous fabric users @padupadantenun stimulates by brand ambassador differences Guru, Elisabet; Marta, Rustono Farady; Engliana; Nurhayati, Kristina; Mandaru, Silvania Stella Epiphania
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art12

Abstract

This study analyzes the influence of trust values ​​towards brand ambassadors Prilly Latuconsina (X1) and Bryan Domani (X2) on Generation Z's lifestyle in using traditional fabric products, especially through interactions on the Instagram account @padupadantenun. The method used is a quantitative survey with data collection through questionnaires, which are analyzed using the t-test and SPSS. The results of the study indicate that trust values ​​towards brand ambassadors have a significant effect on Generation Z's lifestyle in adopting traditional fabrics. The higher the consumer's trust in the brand ambassador, the greater the positive influence on their decisions. These findings provide strategic insights for the marketing industry in developing effective social media-based promotional strategies to reach Generation Z and encourage cultural preservation with a modern approach.
GELORA KEELOKAN JIWA PEREMPUAN PADA IKLAN WARDAH Engliana; Amalia, Dina; Sudarsono, Achmad Budiman; Nurhayati, Kristina; Marta, Rustono Farady
Kinesik Vol. 11 No. 1 (2024): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i1.1145

Abstract

Beauty product advertisements in general are always identified with displays that show the beauty of the ideal physical form of women, such as tall stature, fair-skinned, slim figure, and beautiful, flawless facial complexion. In contrast to the advertisements circulating in general, Wardah depicts beauty through the body image of five female figures and one of them features a disabled woman wearing a prosthetic leg as a medium for conveying messages in advertising. Wardah aims to challenge the conventional notion of beauty, which predominantly focuses on physical appearance, by featuring a disabled individual as the main protagonist in their campaign. This paper seeks to analyze the portrayal of the female physiques depicted in Wardah beauty advertising through the application of the semiotic analysis approach based on the John Fiske model, in conjunction with the idea of constructing social reality. This research will be based on the constructivism paradigm to identify the three primary tiers of Fiske's semiotic analysis, including: level of reality, level of representation, and level of ideology.
Co-Authors Dina Amalia Guru, Elisabet Hana Rochani Gustasari Panggabean Le Duc, Anthony Mandaru, Silvania Stella Epiphania Nurhayati, Kristina Rustono - Sitorus, Sandra Marissa Sudarsono, Achmad Budiman