Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal Jurnal Komunikasi Kinesik
Engliana
Unknown Affiliation
Arts Humanities Law, Crime, Criminology & Criminal Justice Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Gen-Z lifestyle trigger of indigenous fabric users @padupadantenun stimulates by brand ambassador differences Guru, Elisabet; Marta, Rustono Farady; Engliana; Nurhayati, Kristina; Mandaru, Silvania Stella Epiphania
Jurnal Komunikasi Vol. 19 No. 3 (2025): VOLUME 19 NO 3 OKTOBER 2025
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.20885/komunikasi.vol19.iss3.art12

Abstract

This study analyzes the influence of trust values ​​towards brand ambassadors Prilly Latuconsina (X1) and Bryan Domani (X2) on Generation Z's lifestyle in using traditional fabric products, especially through interactions on the Instagram account @padupadantenun. The method used is a quantitative survey with data collection through questionnaires, which are analyzed using the t-test and SPSS. The results of the study indicate that trust values ​​towards brand ambassadors have a significant effect on Generation Z's lifestyle in adopting traditional fabrics. The higher the consumer's trust in the brand ambassador, the greater the positive influence on their decisions. These findings provide strategic insights for the marketing industry in developing effective social media-based promotional strategies to reach Generation Z and encourage cultural preservation with a modern approach.
GELORA KEELOKAN JIWA PEREMPUAN PADA IKLAN WARDAH Engliana; Amalia, Dina; Sudarsono, Achmad Budiman; Nurhayati, Kristina; Marta, Rustono Farady
Kinesik Vol. 11 No. 1 (2024): April
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Tadulako

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.22487/ejk.v11i1.1145

Abstract

Beauty product advertisements in general are always identified with displays that show the beauty of the ideal physical form of women, such as tall stature, fair-skinned, slim figure, and beautiful, flawless facial complexion. In contrast to the advertisements circulating in general, Wardah depicts beauty through the body image of five female figures and one of them features a disabled woman wearing a prosthetic leg as a medium for conveying messages in advertising. Wardah aims to challenge the conventional notion of beauty, which predominantly focuses on physical appearance, by featuring a disabled individual as the main protagonist in their campaign. This paper seeks to analyze the portrayal of the female physiques depicted in Wardah beauty advertising through the application of the semiotic analysis approach based on the John Fiske model, in conjunction with the idea of constructing social reality. This research will be based on the constructivism paradigm to identify the three primary tiers of Fiske's semiotic analysis, including: level of reality, level of representation, and level of ideology.
Co-Authors Achmad Budiman Sudarsono Dina Amalia Guru, Elisabet Mandaru, Silvania Stella Epiphania Nurhayati, Kristina Rustono -