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All Journal Jurnal Serambi Ekonomi dan Bisnis Ekopedia: Jurnal Ilmiah Ekonomi
Khoerunnisa, Dzilla
Unknown Affiliation
Economics, Econometrics & Finance Education

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Analisis Manajemen Risiko pada UMKM Kue: Studi Kasus Karin Cake & Cookies Khoerunnisa, Dzilla; Mutakin, Farhan Mukti; Sundari, Annisa Pratiwi; Maulana Yusuf, Rafli; Suwarna, Asep
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8817

Abstract

This research discusses Risk Management Analysis at UMKM Karin Cake Cookies using qualitative methods. The analysis process includes risk identification, risk assessment based on Probability and Impact, evaluation using a 3x3 matrix, and risk control. Data was obtained through direct interviews with business owners. The identification results revealed 5 types of risks faced by Karin Cake Cookies. To overcome these risks, various control strategies are implemented, such as using backup equipment, involving labor from family members as backup, and utilizing online platforms for marketing. In addition, optimal raw material storage and product innovation are important factors in facing competition and market changes. The implementation of risk management is expected to help companies minimize existing or future risks and can provide an assessment of various risks.
Pengaruh Brand Image dan Kualitas Produk Terhadap Keputusan Pembelian Produk Lip Tint Khoerunnisa, Dzilla; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/q3yqgw45

Abstract

The growth of the cosmetic industry in Indonesia has intensified brand competition, particularly in lip tint products that are increasingly popular among university students. This study aims to analyze the influence of brand image and product quality on purchasing decisions of Barenbliss lip tint among Management Study Program students of the Muhammadiyah University of Bandung. This research employs a quantitative method with a survey approach. Data were collected through questionnaires using a Likert scale and analyzed using multiple linear regression with statistical software. The results indicate that brand image has a positive and significant effect on purchasing decisions. Product quality also shows a positive and significant influence on purchasing decisions and is found to be more dominant than brand image. Simultaneously, brand image and product quality significantly affect purchasing decisions for Barenbliss lip tint. These findings suggest that students’ purchasing decisions are strongly influenced by their perceptions of product quality and brand image. Therefore, companies are encouraged to continuously improve product quality and strengthen brand image to enhance consumer purchasing decisions, particularly among students.
Co-Authors Maulana Yusuf, Rafli Mutakin, Farhan Mukti Sundari, Annisa Pratiwi Suwarna, Asep Zahrah, Halimah