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All Journal Jurnal Serambi Ekonomi dan Bisnis Ekopedia: Jurnal Ilmiah Ekonomi
Ramdani, Dimas Muhammad
Unknown Affiliation
Economics, Econometrics & Finance Education

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Evaluasi Efektivitas Manajemen Risiko dalam Menghadapi Tantangan Bisnis dan Kerugian Usaha pada UMKM: Studi Kasus Mie Ayam Baso Matahari Gibran Siregar, Muhammad; Ramdani, Dimas Muhammad; Maharani, Pina Aulia; Suwarna, Asep
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8646

Abstract

MSMEs (Micro, Small and Medium Enterprises) play an important role in the Indonesian economy, especially in the culinary sector. One UMKM that has successfully survived and thrived amidst business challenges is Mie Ayam Baso Matahari, established in 2019. This research aims to evaluate the effectiveness of risk management in facing business challenges and financial losses experienced by Mie Ayam Baso Matahari, particularly during the COVID-19 pandemic. The research employs qualitative methods, utilizing in-depth interviews, observations, and document analysis for data collection. The findings reveal that Mie Ayam Baso Matahari implements a comprehensive risk management strategy, including risk identification in the areas of operations, finance, human resources, and marketing. Adaptations made, such as product diversification and the use of digital platforms for marketing, have contributed to the recovery of the business.
Pengaruh Strategi Promosi dan Kualitas Pelayanan terhadap Minat Konsumen dalam Pemilihan Produk Asuransi Ramdani, Dimas Muhammad; Zahrah, Halimah
Ekopedia: Jurnal Ilmiah Ekonomi Vol. 2 No. 1 (2026): JANUARI-MARET
Publisher : Indo Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63822/prahqm69

Abstract

The development of the financial services industry requires insurance companies to improve their promotional strategies and service quality to attract consumer interest. This study aims to analyze the influence of promotional strategies and service quality on consumer interest in choosing AXA Mandiri insurance products at Bank Mandiri Rancaekek Branch. The study used a quantitative method with a survey approach. Data were collected through a Likert scale questionnaire and analyzed using multiple linear regression. The results showed that promotional strategies and service quality had a positive and significant effect on consumer interest, both partially and simultaneously. Service quality had a more dominant influence than promotional strategies. It was concluded that increasing consumer interest in AXA Mandiri insurance products requires effective promotions as well as professional and reliable service
Co-Authors Gibran Siregar, Muhammad Maharani, Pina Aulia Suwarna, Asep Zahrah, Halimah