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All Journal Jurnal Serambi Ekonomi dan Bisnis
Maharani, Pina Aulia
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Economics, Econometrics & Finance Education

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Evaluasi Efektivitas Manajemen Risiko dalam Menghadapi Tantangan Bisnis dan Kerugian Usaha pada UMKM: Studi Kasus Mie Ayam Baso Matahari Gibran Siregar, Muhammad; Ramdani, Dimas Muhammad; Maharani, Pina Aulia; Suwarna, Asep
Jurnal Serambi Ekonomi dan Bisnis Vol 8, No 1 (2024): September 2024 -Februari 2025
Publisher : Universitas Serambi Mekkah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32672/jseb.v8i1.8646

Abstract

MSMEs (Micro, Small and Medium Enterprises) play an important role in the Indonesian economy, especially in the culinary sector. One UMKM that has successfully survived and thrived amidst business challenges is Mie Ayam Baso Matahari, established in 2019. This research aims to evaluate the effectiveness of risk management in facing business challenges and financial losses experienced by Mie Ayam Baso Matahari, particularly during the COVID-19 pandemic. The research employs qualitative methods, utilizing in-depth interviews, observations, and document analysis for data collection. The findings reveal that Mie Ayam Baso Matahari implements a comprehensive risk management strategy, including risk identification in the areas of operations, finance, human resources, and marketing. Adaptations made, such as product diversification and the use of digital platforms for marketing, have contributed to the recovery of the business.
Co-Authors Gibran Siregar, Muhammad Ramdani, Dimas Muhammad Suwarna, Asep