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All Journal Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Nusantara Community Empowerment Review
Vernandia, Amanda Louis
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Religion Humanities Education Environmental Science Social Sciences

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Strategi Pemuda dalam Membranding Wisata dengan Pelatihan Desain Komunikasi Visual Menggunakan Aplikasi Canva Rohma, Faizzatur; Hartiningrum, Amalia; Vernandia, Amanda Louis; Maf’ula, Nihla Hanum; Bramantyo, Sandy; Fatkhan, Ahmad; A'lim, Muhammad Birrul; Alkholidy, Mohammad Amin; Nafis, Mochammad; Thom, Muhammad Abdul Basith; Ridho Cahyo, Laksono; Alvarenno, Bima; Afandi, Ahmad; Yulianti, Fransisca Eri; Salsabila, Eliza; Nuriya, Friska
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1395

Abstract

Desa Tambak Cemandi memiliki potensi wisata bahari yang besar, namun pengembangannya masih terkendala oleh kurangnya keterampilan masyarakat dalam melakukan branding, promosi, dan pemetaan ekonomi wisata. Untuk mengatasi permasalahan ini, sivitas akademika UNUSIDA melaksanakan program pengabdian masyarakat berupa pendampingan dalam pembuatan spot foto, video branding, serta pelatihan Desain Komunikasi Visual (DKV) menggunakan aplikasi Canva bagi pemuda desa. Program ini menerapkan pendekatan Asset-Based Community Development (ABCD) untuk memanfaatkan potensi lokal dan meningkatkan keterlibatan masyarakat dalam pengembangan wisata. Keistimewaan inisiatif ini terletak pada integrasi pelatihan DKV dengan strategi branding berbasis media sosial, yang memberikan dampak positif terhadap daya tarik wisata Tambak Cemandi serta mendorong partisipasi pemuda dalam pengelolaan promosi wisata desa mereka. Hasil dari program ini menunjukkan peningkatan keterampilan pemuda dalam pembuatan konten digital serta terbentuknya identitas branding wisata desa yang lebih kuat. Tambak Cemandi Village has great marine tourism potential, but its development is still hampered by the lack of community skills in branding, promotion, and mapping the tourism economy. To overcome this problem, the UNUSIDA academic community implemented a community service program in the form of assistance in creating photo spots, branding videos, and Visual Communication Design (DKV) training using the Canva application for village youth. This program applies the Asset-Based Community Development (ABCD) approach to utilize local potential and increase community involvement in tourism development. The specialty of this initiative lies in the integration of DKV training with social media-based branding strategies, which have a positive impact on the tourist appeal of Tambak Cemandi and encourage youth participation in managing their village tourism promotion. The results of this program show an increase in youth skills in creating digital content and the formation of a stronger village tourism branding identity.
Strategi Pemuda dalam Membranding Wisata dengan Pelatihan Desain Komunikasi Visual Menggunakan Aplikasi Canva Rohma, Faizzatur; Hartiningrum, Amalia; Vernandia, Amanda Louis; Maf’ula, Nihla Hanum; Bramantyo, Sandy; Fatkhan, Ahmad; A'lim, Muhammad Birrul; Alkholidy, Mohammad Amin; Nafis, Mochammad; Thom, Muhammad Abdul Basith; Alvarenno, Bima; Afandi, Ahmad; Yulianti, Fransisca Eri; Salsabila, Eliza; Nuriya, Friska; Ridho Cahyo, Laksono
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1395

Abstract

Desa Tambak Cemandi memiliki potensi wisata bahari yang besar, namun pengembangannya masih terkendala oleh kurangnya keterampilan masyarakat dalam melakukan branding, promosi, dan pemetaan ekonomi wisata. Untuk mengatasi permasalahan ini, sivitas akademika UNUSIDA melaksanakan program pengabdian masyarakat berupa pendampingan dalam pembuatan spot foto, video branding, serta pelatihan Desain Komunikasi Visual (DKV) menggunakan aplikasi Canva bagi pemuda desa. Program ini menerapkan pendekatan Asset-Based Community Development (ABCD) untuk memanfaatkan potensi lokal dan meningkatkan keterlibatan masyarakat dalam pengembangan wisata. Keistimewaan inisiatif ini terletak pada integrasi pelatihan DKV dengan strategi branding berbasis media sosial, yang memberikan dampak positif terhadap daya tarik wisata Tambak Cemandi serta mendorong partisipasi pemuda dalam pengelolaan promosi wisata desa mereka. Hasil dari program ini menunjukkan peningkatan keterampilan pemuda dalam pembuatan konten digital serta terbentuknya identitas branding wisata desa yang lebih kuat. Tambak Cemandi Village has great marine tourism potential, but its development is still hampered by the lack of community skills in branding, promotion, and mapping the tourism economy. To overcome this problem, the UNUSIDA academic community implemented a community service program in the form of assistance in creating photo spots, branding videos, and Visual Communication Design (DKV) training using the Canva application for village youth. This program applies the Asset-Based Community Development (ABCD) approach to utilize local potential and increase community involvement in tourism development. The specialty of this initiative lies in the integration of DKV training with social media-based branding strategies, which have a positive impact on the tourist appeal of Tambak Cemandi and encourage youth participation in managing their village tourism promotion. The results of this program show an increase in youth skills in creating digital content and the formation of a stronger village tourism branding identity.
PENGARUH ORIENTASI KEWIRAUSAHAAN DAN KOMPETENSI KEWIRAUSAHAAN TERHADAP KINERJA USAHA UMKM BATIK DI SIDOARJO Vernandia, Amanda Louis; Boyas, Jeziano Rizkita; Qurratu’aini, Nafia Ilhama; Putrihadiningrum, Devika Cherly
Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi dan Pelayanan Publik Vol. 12 No. 2 (2025): Publik: Jurnal Manajemen Sumber Daya Manusia, Administrasi, dan Pelayanan Publ
Publisher : Universitas Bina Taruna Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37606/publik.v12i2.1816

Abstract

This research aims to investigate how entrepreneurial orientation and entrepreneurial competence influence business performance. Quantitative methods are used for this test. A total of 39 owners from Sidoarjo Batik, MSMEs, participated in interviews and were selected through a saturated sampling approach. Information is collected in a questionnaire that includes a Likert scale as a measurement instrument. The results show that entrepreneurial orientation has a significant impact on business performance, and entrepreneurial ability does not have a significant impact on business performance. Together, both entrepreneur orientation and entrepreneurial ability influence business performance. So it can be concluded that batik MSME owners need to develop technology that is used to develop innovation and expand market reach through social media so that customers are easier to find, can develop personal branding and keep up with the times.
Co-Authors A'lim, Muhammad Birrul Ahmad Afandi Alkholidy, Mohammad Amin Alvarenno, Bima Amalia Hartiningrum Boyas, Jeziano Rizkita Bramantyo, Sandy Devika Cherly Putrihadiningrum Fatkhan, Ahmad Maf’ula, Nihla Hanum Nafis, Mochammad Nuriya, Friska Qurratu’aini, Nafia Ilhama Ridho Cahyo, Laksono Rohma, Faizzatur Salsabila, Eliza Thom, Muhammad Abdul Basith Yulianti, Fransisca Eri