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All Journal Indonesian Journal of Innovation Studies Nusantara Community Empowerment Review
Bramantyo, Sandy
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Strategi Pemuda dalam Membranding Wisata dengan Pelatihan Desain Komunikasi Visual Menggunakan Aplikasi Canva Rohma, Faizzatur; Hartiningrum, Amalia; Vernandia, Amanda Louis; Maf’ula, Nihla Hanum; Bramantyo, Sandy; Fatkhan, Ahmad; A'lim, Muhammad Birrul; Alkholidy, Mohammad Amin; Nafis, Mochammad; Thom, Muhammad Abdul Basith; Ridho Cahyo, Laksono; Alvarenno, Bima; Afandi, Ahmad; Yulianti, Fransisca Eri; Salsabila, Eliza; Nuriya, Friska
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1395

Abstract

Desa Tambak Cemandi memiliki potensi wisata bahari yang besar, namun pengembangannya masih terkendala oleh kurangnya keterampilan masyarakat dalam melakukan branding, promosi, dan pemetaan ekonomi wisata. Untuk mengatasi permasalahan ini, sivitas akademika UNUSIDA melaksanakan program pengabdian masyarakat berupa pendampingan dalam pembuatan spot foto, video branding, serta pelatihan Desain Komunikasi Visual (DKV) menggunakan aplikasi Canva bagi pemuda desa. Program ini menerapkan pendekatan Asset-Based Community Development (ABCD) untuk memanfaatkan potensi lokal dan meningkatkan keterlibatan masyarakat dalam pengembangan wisata. Keistimewaan inisiatif ini terletak pada integrasi pelatihan DKV dengan strategi branding berbasis media sosial, yang memberikan dampak positif terhadap daya tarik wisata Tambak Cemandi serta mendorong partisipasi pemuda dalam pengelolaan promosi wisata desa mereka. Hasil dari program ini menunjukkan peningkatan keterampilan pemuda dalam pembuatan konten digital serta terbentuknya identitas branding wisata desa yang lebih kuat. Tambak Cemandi Village has great marine tourism potential, but its development is still hampered by the lack of community skills in branding, promotion, and mapping the tourism economy. To overcome this problem, the UNUSIDA academic community implemented a community service program in the form of assistance in creating photo spots, branding videos, and Visual Communication Design (DKV) training using the Canva application for village youth. This program applies the Asset-Based Community Development (ABCD) approach to utilize local potential and increase community involvement in tourism development. The specialty of this initiative lies in the integration of DKV training with social media-based branding strategies, which have a positive impact on the tourist appeal of Tambak Cemandi and encourage youth participation in managing their village tourism promotion. The results of this program show an increase in youth skills in creating digital content and the formation of a stronger village tourism branding identity.
Strategi Pemuda dalam Membranding Wisata dengan Pelatihan Desain Komunikasi Visual Menggunakan Aplikasi Canva Rohma, Faizzatur; Hartiningrum, Amalia; Vernandia, Amanda Louis; Maf’ula, Nihla Hanum; Bramantyo, Sandy; Fatkhan, Ahmad; A'lim, Muhammad Birrul; Alkholidy, Mohammad Amin; Nafis, Mochammad; Thom, Muhammad Abdul Basith; Alvarenno, Bima; Afandi, Ahmad; Yulianti, Fransisca Eri; Salsabila, Eliza; Nuriya, Friska; Ridho Cahyo, Laksono
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1395

Abstract

Desa Tambak Cemandi memiliki potensi wisata bahari yang besar, namun pengembangannya masih terkendala oleh kurangnya keterampilan masyarakat dalam melakukan branding, promosi, dan pemetaan ekonomi wisata. Untuk mengatasi permasalahan ini, sivitas akademika UNUSIDA melaksanakan program pengabdian masyarakat berupa pendampingan dalam pembuatan spot foto, video branding, serta pelatihan Desain Komunikasi Visual (DKV) menggunakan aplikasi Canva bagi pemuda desa. Program ini menerapkan pendekatan Asset-Based Community Development (ABCD) untuk memanfaatkan potensi lokal dan meningkatkan keterlibatan masyarakat dalam pengembangan wisata. Keistimewaan inisiatif ini terletak pada integrasi pelatihan DKV dengan strategi branding berbasis media sosial, yang memberikan dampak positif terhadap daya tarik wisata Tambak Cemandi serta mendorong partisipasi pemuda dalam pengelolaan promosi wisata desa mereka. Hasil dari program ini menunjukkan peningkatan keterampilan pemuda dalam pembuatan konten digital serta terbentuknya identitas branding wisata desa yang lebih kuat. Tambak Cemandi Village has great marine tourism potential, but its development is still hampered by the lack of community skills in branding, promotion, and mapping the tourism economy. To overcome this problem, the UNUSIDA academic community implemented a community service program in the form of assistance in creating photo spots, branding videos, and Visual Communication Design (DKV) training using the Canva application for village youth. This program applies the Asset-Based Community Development (ABCD) approach to utilize local potential and increase community involvement in tourism development. The specialty of this initiative lies in the integration of DKV training with social media-based branding strategies, which have a positive impact on the tourist appeal of Tambak Cemandi and encourage youth participation in managing their village tourism promotion. The results of this program show an increase in youth skills in creating digital content and the formation of a stronger village tourism branding identity.
Driving Structural Equation Modeling (SEM) Growth Innovation and Digital Capabilities Bramantyo, Sandy; Wahyu Eko Pujianto
Indonesian Journal of Innovation Studies Vol. 26 No. 3 (2025): July
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/ijins.v26i3.1376

Abstract

General Background: In today’s dynamic business environment, small and medium enterprises (SMEs) face increasing challenges that threaten their performance and sustainability. Specific Background: Business owners are compelled to adapt by leveraging innovation and digital transformation, yet the mechanisms linking these elements remain underexplored. Knowledge Gap: Previous studies have not sufficiently examined how digital capabilities mediate the relationship between innovation capability and entrepreneurial performance. Aims: This study aims to investigate the effect of innovation capability and entrepreneurial orientation on entrepreneurial performance, while assessing the mediating role of digital capability. Results: Using purposive sampling, data were collected from 205 SME stakeholders in Sidoarjo and Pasuruan, including shop heads, managers, and supervisors. Analysis with SmartPLS 4.0 revealed that both innovation capability and entrepreneurial orientation significantly enhance entrepreneurial performance. Furthermore, digital capability was found to significantly mediate the positive relationship between innovation capability and performance. Novelty: This research introduces a moderated mediation model that highlights the strat egic importance of digital competence in strengthening innovation-led performance among SMEs. Implications: The findings provide practical insights for SMEs to prioritize innovation and digital development, enabling them to remain competitive in an increasingly digital economy. Highlights: Highlights the mediating role of digital competence in SME innovation. Demonstrates positive impact of innovation and orientation on performance. Uses SmartPLS 4.0 to validate structural relationships in the model. Keywords: Innovation Capability, Entrepreneurial Orientation, Digital Capability, Entrepreneurial Performance
Co-Authors A'lim, Muhammad Birrul Ahmad Afandi Alkholidy, Mohammad Amin Alvarenno, Bima Amalia Hartiningrum Fatkhan, Ahmad Maf’ula, Nihla Hanum Nafis, Mochammad Nuriya, Friska Ridho Cahyo, Laksono Rohma, Faizzatur Salsabila, Eliza Thom, Muhammad Abdul Basith Vernandia, Amanda Louis Wahyu Eko Pujianto Yulianti, Fransisca Eri