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Murals as Community Education Media in Surabaya: Cultural Semiotic Studies Amalia Hartiningrum; Djuli Djatiprambudi
Catharsis Special Edition 2022
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v11i3.71547

Visual signs that are displayed often appear in mural works in Surabaya as a means of communication and expression of the artist. The mural is significant with the reality of the time when the mural was made and the subsequent time span becomes important in seeing the significance of the mural on the image of Surabaya's public space. This study aims to examine murals as a medium of education through art in society, find out various public murals in Surabaya with consideration of the cultural semiotics of the surrounding community and describe the effects that arise related to education in the community through mural media with a cultural semiotic perspective. So it can be seen that the problems studied are qualitative in nature. The locations used during the research were limited to around South Surabaya, with the mural specifications intact. What is meant by intact is that the paint in the mural is still visible to the naked eye, the forms that make up the visual elements and the text still have clear legibility to the general public. This study shows The result of the research is that murals in Surabaya tend to display a narrative image style initiated by the government/institution with an educational message that appears in the visual signs, while the expressive image style is initiated by the mural artist/community, but the visual signs that appear are more critical and expressive. The mural structure has a fairly high legibility both in terms of visual and text. The existence of the mural is perceived as a spectator reaching individuals, but the understanding of each individual is the result of the relation between visual perception and the concept adopted. The process of community education can only reach individuals but cannot yet become a collective awareness that is able to move people to change their behaviour. The signs encountered are studied through the visual semiotic approach of Saussure and Yasraf with a socio-cultural approach in the people of Surabaya. The benefits of this research are to add to studies related to contemporary art and visual communication design, especially street art with a focus on murals, to identify mural forms in Surabaya, to become a reference material for similar research and to add the perspectives of other researchers regarding the study of cultural semiotics and to provide insights another for the learning process outside the formal environment, especially education in the community, through the mural media approach. Keywords: Mural, Cultural Semiotics, Public education.

Masculine Product Visualization in Commercial Photography Putra Uji Deva Satrio; Amalia Hartiningrum
Catharsis Special Edition 2022
Publisher : Universitas Negeri Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15294/catharsis.v11i3.73811

Photography has now become a form of communication, namely non-verbal communication delivered in the form of photos or pictures. Commercial photography, namely photos that have a sale value and are made according to commercial purposes, for example for advertising of a product, for posters, or something else. Product visualization is a form of communication that can apply commercial photography. The masculine product referred in this study is a collection of brands with products commonly used by men. In this section the author describes the methods taken to produce a photographic art creation. The concept raised by the author carries a masculine theme, such as using supporting properties that are often used by men. Masculine concepts can also be maximized through lighting, color, and the technique of taking each photo. In this paper there are several applications of concepts, accessories and lighting which are formed by the methods used by the author. Some examples include methods of exploration, experimentation, creation of works to finishing. Experimentation makes the sources of exploration practicable through the materials used by the author, so that they can proceed to the stage of forming works. The stage of forming the work of the writer tries to apply the concept through exploration and experimentation. As well as the finishing stage the author tries to sort out the works that have been formed through the previous method and determines some of the best photos which will then enter the editing or editing stage. The work raised by the author is a teaching experience at the Nahdhlatul Ulama University in Sidoarjo.

Makna Kebebasan Perempuan Urban dalam Film Kontemporer Indonesia Athika Dwi Wiji Utami; Trias Widha Andari; Amalia Hartiningrum
Jurnal SASAK : Desain Visual dan Komunikasi Vol 5 No 2 (2023): SASAK
Publisher : Universitas Bumigora

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30812/sasak.v5i2.3469

Tujuan penelitian ini untuk menganalisis bagaimana perempuan urban memaknai kebebasan dalam visualisasi dalam sebuah film Selamat Pagi, Malam karya Lucky Suwandi, melalui penokohan tiga karakter perempuan yaitu Gia, Cik Surya, dan Indri. Permasalahan-permasalahan yang dikisahkan melalui ketiga karakter utama tersebut merupakan bentuk dari rasa kekhawatiran, kecurigaan, dan rasa takut berlebihan terhadap orang lain. Metode penelitian ini adalah multimodal discourse analysis dan analisis enam-tingkat telefilm enam tingkat karya Rick Iedem dengan pendekatan eksploratif kualitatif. Hasil penelitian ini menemukan bahwa, kebebasan perempuan urban dalam film Selamat Pagi, Malam mencakup tiga aspek, yaitu bebas mengekspresikan diri, bebas menentukan pilihan hidup walaupun bersinggungan dengan nilai agama dan norma yang berlaku, dan bebas memaknai kesetaraan gender.

Brand Activation UMKM Flo Cookery melalui Logo dan Identitas Visual Rizqi, Achmad Naufal; Arif, Sonhaji; Utami, Athika Dwi Wiji; Andari, Trias Widha; Satrio, Putra Uji Deva; Hartiningrum, Amalia; Noviyanti, Ragil
PROSIDING SEMINAR NASIONAL PENGABDIAN KEPADA MASYARAKAT Vol. 3 No. 1 (2023): Prosiding Seminar Nasional Pengabdian Kepada Masyarakat : MEMAKSIMALKAN POTENSI
Publisher : Universitas Nahdlatul Ulama Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33086/snpm.v3i1.1231

Pengabdian ini bertujuan untuk membuat logo dan identitas Visual UMKM Flo Cookery sebagai upaya aktivasi brand UMKM Flo Cookery agar dapat bersaing dengan kompetitor, baik yang berada dalam wilayah sekitarnya maupun di wilayah yang lebih jauh dimana bisa dijangkau melalui online. UMKM Flo Cookery bergerak di bidang kuliner khususnya produksi kue kering dan roti yang terletak di kota Trenggalek. Metode yang digunakan dalam pengabdian ini antara lain, pra produksi, produksi, dan pasca produksi yang selalu melibatkan pemilik UMKM dalam proses pengembangan desain logo dan identitas visual. Hasil dari pengabdian ini antara lain logo dan identitas visual yang tertuang dalam sebuah graphic standart manual beserta desain merchandise dan kemasan produk UMKM Flo Cookery.

Menciptakan Citra Merek yang Kuat dengan Desain Logo UMKM Graha Pangsit Vega, Amarlia; Arif, Sonhaji; Satrio, Putra Uji Deva; Andari, Trias Widha; Utami, Athika Dwi Wiji; Hartiningrum, Amalia
Jurnal Bisnis Indonesia Vol 15, No 1 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i1.4553

Graha Pangsit has succeeded in distinguishing itself with its unique taste. However, it still does nothave a good brand image in society. So it is important to recognize that building a strong brand imagerequires more than just an extraordinary product. It also involves creating a logo that can represent aunique identity. Qualitative Research Methods include analysis of literature studies, interviews andinvolving related parties directly in the PKM process to gain an in-depth understanding of thebranding strategy used by UMKM Graha Pangsit. Graha Pangsit logo design The depiction of a bowlof wonton noodles presented in the visual as well as the red flag that forms the badge means that thisnoodle dumpling is a champion in taste. The choice of red also means leader. Effective logo designcan be the key to creating a strong brand image. A logo development process that takes into accountthe unique character of the brand, a deep understanding of the market, and collaboration betweenMSME owners and designers can produce significant results in improving brand image and businessgrowth. In the context of Graha Pangsit MSMEs, the logo design has helped them attract the attentionof new customers and strengthen relationships with their loyal customers, allowing them to competein an increasingly busy culinary market.Keywords: Brand Image; Logo; MSMEs

Promosi Produk Kripik Bar-Bar melalui Logo dan Identitas Visual Hakkam, Nur Ahmad; Noviyanti, Ragil; Arif, Sonhaji; Hartiningrum, Amalia; Andari, Trias Widha; Utami, Athika Dwi Wiji; Satrio, Putra Uji Deva
Jurnal Bisnis Indonesia Vol 15, No 2 (2024): Jurnal Bisnis Indonesia
Publisher : Program Studi Ilmu Administrasi Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33005/jbi.v15i2.4589

Tujuan dari kegiatan pengabdian ini adalah membuat logo dan identitas visual produk Kripik Barbaragar dapat dikenal oleh calon konsumen hingga akhirnya dapat bersaing dengan kompetitor. KripikBarbar merupakan produk kuliner berbasis UMKM, yang makanan ringan berupa keripik. UMKM inidiproduksi di kota Sidoarjo. Metode yang digunakan dalam penelitian ini adalah pra produksi,produksi, dan paska produksi yang melibatkan pemilik Keripik Barbar dalam pembuatan desain logidan identitas visual. Hasil dari pengabdian ini adalah logo dan identitas visual yang dituangkan dalamgraphic standart manual dan kemasan produk Keripik Barbar.

Strategi Pemuda dalam Membranding Wisata dengan Pelatihan Desain Komunikasi Visual Menggunakan Aplikasi Canva Rohma, Faizzatur; Hartiningrum, Amalia; Vernandia, Amanda Louis; Maf’ula, Nihla Hanum; Bramantyo, Sandy; Fatkhan, Ahmad; A'lim, Muhammad Birrul; Alkholidy, Mohammad Amin; Nafis, Mochammad; Thom, Muhammad Abdul Basith; Ridho Cahyo, Laksono; Alvarenno, Bima; Afandi, Ahmad; Yulianti, Fransisca Eri; Salsabila, Eliza; Nuriya, Friska
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1395

Desa Tambak Cemandi memiliki potensi wisata bahari yang besar, namun pengembangannya masih terkendala oleh kurangnya keterampilan masyarakat dalam melakukan branding, promosi, dan pemetaan ekonomi wisata. Untuk mengatasi permasalahan ini, sivitas akademika UNUSIDA melaksanakan program pengabdian masyarakat berupa pendampingan dalam pembuatan spot foto, video branding, serta pelatihan Desain Komunikasi Visual (DKV) menggunakan aplikasi Canva bagi pemuda desa. Program ini menerapkan pendekatan Asset-Based Community Development (ABCD) untuk memanfaatkan potensi lokal dan meningkatkan keterlibatan masyarakat dalam pengembangan wisata. Keistimewaan inisiatif ini terletak pada integrasi pelatihan DKV dengan strategi branding berbasis media sosial, yang memberikan dampak positif terhadap daya tarik wisata Tambak Cemandi serta mendorong partisipasi pemuda dalam pengelolaan promosi wisata desa mereka. Hasil dari program ini menunjukkan peningkatan keterampilan pemuda dalam pembuatan konten digital serta terbentuknya identitas branding wisata desa yang lebih kuat. Tambak Cemandi Village has great marine tourism potential, but its development is still hampered by the lack of community skills in branding, promotion, and mapping the tourism economy. To overcome this problem, the UNUSIDA academic community implemented a community service program in the form of assistance in creating photo spots, branding videos, and Visual Communication Design (DKV) training using the Canva application for village youth. This program applies the Asset-Based Community Development (ABCD) approach to utilize local potential and increase community involvement in tourism development. The specialty of this initiative lies in the integration of DKV training with social media-based branding strategies, which have a positive impact on the tourist appeal of Tambak Cemandi and encourage youth participation in managing their village tourism promotion. The results of this program show an increase in youth skills in creating digital content and the formation of a stronger village tourism branding identity.

Kajian Semiotika Budaya: Pendidikan Masyarakat melalui Media Mural di SDN Ketintang I Surabaya Hartiningrum, Amalia
MAVIS : Jurnal Desain Komunikasi Visual Vol 7 No 01 (2025): Mavis : Jurnal Desain Komunikasi Visual
Publisher : LPPM STIKI Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32664/mavis.v7i01.1795

Visual signs containing messages are often found in mural works in Surabaya, such as on the walls of residents' houses, offices and protocol street walls as a means of communication and expression of the artist. The purpose of this article is to display visualization in the form of murals in Elementary Schools, precisely SD Negeri Ketintang 1 Surabaya in order to see the impact of community education around it. The structure of signs in mural media is studied using semiotics and the function of murals in community education. Data collection methods used include observation, documentation and field studies, the approach used through semiotic studies. The object is the mural on the wall of SD Negeri Ketintang 1 Surabaya. Spectators consist of people who live near the location of the mural. The results of the study obtained are that the form of murals in SD Negeri Ketintang 1 Surabaya tends to display a narrative image style with a hero theme that is adjusted to the identity of the hero city, the nickname of Surabaya. The structure of the mural has a fairly high readability both in terms of visuals and text. The use of various colors ranging from basic colors, to secondary colors and shadows on the visuals, while the text only uses black. The existence of murals is felt by spectators to reach individuals, but the understanding of each individual is the result of the relationship between visual perception and the concept adopted. The process of community education can only reach individuals but has not been able to become a collective awareness that can move society to change its behavior.

Strategi Pemuda dalam Membranding Wisata dengan Pelatihan Desain Komunikasi Visual Menggunakan Aplikasi Canva Rohma, Faizzatur; Hartiningrum, Amalia; Vernandia, Amanda Louis; Maf’ula, Nihla Hanum; Bramantyo, Sandy; Fatkhan, Ahmad; A'lim, Muhammad Birrul; Alkholidy, Mohammad Amin; Nafis, Mochammad; Thom, Muhammad Abdul Basith; Alvarenno, Bima; Afandi, Ahmad; Yulianti, Fransisca Eri; Salsabila, Eliza; Nuriya, Friska; Ridho Cahyo, Laksono
Nusantara Community Empowerment Review Vol. 3 No. 1 (2025): Nusantara Community Empowerment Review
Publisher : LPPM UNUSIDA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55732/ncer.v3i1.1395

Desa Tambak Cemandi memiliki potensi wisata bahari yang besar, namun pengembangannya masih terkendala oleh kurangnya keterampilan masyarakat dalam melakukan branding, promosi, dan pemetaan ekonomi wisata. Untuk mengatasi permasalahan ini, sivitas akademika UNUSIDA melaksanakan program pengabdian masyarakat berupa pendampingan dalam pembuatan spot foto, video branding, serta pelatihan Desain Komunikasi Visual (DKV) menggunakan aplikasi Canva bagi pemuda desa. Program ini menerapkan pendekatan Asset-Based Community Development (ABCD) untuk memanfaatkan potensi lokal dan meningkatkan keterlibatan masyarakat dalam pengembangan wisata. Keistimewaan inisiatif ini terletak pada integrasi pelatihan DKV dengan strategi branding berbasis media sosial, yang memberikan dampak positif terhadap daya tarik wisata Tambak Cemandi serta mendorong partisipasi pemuda dalam pengelolaan promosi wisata desa mereka. Hasil dari program ini menunjukkan peningkatan keterampilan pemuda dalam pembuatan konten digital serta terbentuknya identitas branding wisata desa yang lebih kuat. Tambak Cemandi Village has great marine tourism potential, but its development is still hampered by the lack of community skills in branding, promotion, and mapping the tourism economy. To overcome this problem, the UNUSIDA academic community implemented a community service program in the form of assistance in creating photo spots, branding videos, and Visual Communication Design (DKV) training using the Canva application for village youth. This program applies the Asset-Based Community Development (ABCD) approach to utilize local potential and increase community involvement in tourism development. The specialty of this initiative lies in the integration of DKV training with social media-based branding strategies, which have a positive impact on the tourist appeal of Tambak Cemandi and encourage youth participation in managing their village tourism promotion. The results of this program show an increase in youth skills in creating digital content and the formation of a stronger village tourism branding identity.

Pengembangan Desain Kemasan Takoyaki Kowichi Sebagai Upaya Pemberdayaan UMKM untuk Meningkatkan Daya Saing Noviyanti, Ragil Noviyanti; Syahputra, Bryan; Andari, Trias Widha; Arif, Sonhaji; Satria, Putra Uji Deva; Utami, Athika Dwi Wiji; Akhya; Hartiningrum, Amalia
GIAT : Teknologi untuk Masyarakat Vol. 4 No. 1 (2025): Mei 2025
Publisher : Program Studi Sistem Informasi Universitas Atma Jaya Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24002/giat.v4i1.11087

Takoyaki Kowichi menghadapi tantangan dalam meningkatkan daya tarik produk yang di jual di pasaran. Rasa produk yang lezat dan harga produk yang cukup terjangkau, ternyata tidak cukup menarik minat customer, jika tidak diimbangi dengan desain kemasan yang menarik dan fungsional. Oleh karena itu, pemilik usaha Takoyaki Kowichi berinisiatif untuk mengembangkan desain kemasan produk agar menarik customer dan mempunyai nilai jual yang tinggi. Penelitian ini bertujuan untuk mengembangkan desain kemasan Takoyaki Kowichi sebagai upaya meningkatkan daya saing produk di pasaran. Metode penelitian yang digunakan untuk menghasilkan produk dan keefektifan produk pada kemasan tersebut. Analisis visual pengembangan desain kemasan, seperti logo, tipografi, ilustrasi, foto produk, warna dan informasi produk. Hasil penelitian ini adalah desain baru kemasan Takoyaki Kowichi yang lebih estetik, menarik, dan kekinian. Peneliti juga mengembangkan mockup logo Takoyaki Kowichi di berbagai media seperti kaos, topi, mug, dsb.

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