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Evaluation of Tourist Satisfaction Levels in Mangrove Ecotourism Using the Net Promoter Score (NPS) Method Latuni, Fandy Yones; Mandey, Silvya Lefina; Soegoto , Agus Supandi; Kawet, Raymond Christian; Rondonuwu, Christy Natalia; Paat, Franda Benedicta; Datualo, Diane Natalin; Lumi, Isye
Jurnal Agroekoteknologi Terapan (Applied Agroecotechnology Journal) Vol. 6 No. 2 (2025): ISSUE JULY-DECEMBER 2025
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v6i2.65868

This study aims to assess the level of tourist satisfaction with the Darunu Mangrove Ecotourism Village using the Net Promoter Score (NPS) method. This approach was chosen because it is effective in measuring not only tourist satisfaction but also loyalty behavior, which is reflected in tourists' willingness to recommend the destination to others. This study used a quantitative descriptive method involving 100 tourists selected by accidental sampling. Data were obtained through field observations, brief interviews, and a questionnaire using a Likert scale. The findings show that overall tourist satisfaction is in the “good” category, with an average NPS score of 52.7. The highest-ranking indicators are friendly environmental conditions (72), intention to revisit (69), affordability (68), and destination attractiveness (66). Conversely, the facilities (40) and accessibility (48) indicators have the lowest scores, indicating the need for improvements in infrastructure and visitor comfort. The results demonstrate that community involvement and sustainable environmental management play a crucial role in shaping positive tourism experiences. Furthermore, this study provides strategic insights for destination managers and local governments to enhance the development of sustainable mangrove-based ecotourism in the coastal areas of North Minahasa. Keywords: tourist satisfaction, mangrove ecotourism, tourist loyalty, Net Promoter Score (NPS), destination management, sustainable tourism

Trade Agreements and Agribusiness Export Performance: Ppml Gravity Evidence From Indonesian Palm Oil Hs 1511 (2015–2023) Tumiwa, Johan Reineer; Tuegeh, Octavia Diana Monica; Paat, Franda Benedicta
Jurnal Ilmiah PLATAX Vol. 14 No. 1 (2026): ISSUE JANUARY-JUNE 2026
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35800/jip.v14i1.66808

This study examines Indonesia’s export performance in an agribusiness product at the HS 6-digit level (HS 1511) over 2015-2023 by combining revealed competitiveness indicators and structural gravity estimation. First, we compute the Revealed Comparative Advantage (RCA) index to assess Indonesia’s export specialization relative to world trade. Second, we estimate a Poisson pseudo-maximum likelihood (PPML) gravity model with year fixed effects to identify the roles of destination market size, trade costs, and trade agreement coverage. Bilateral exports are constructed from UN Comtrade, macroeconomic controls are drawn from the World Development Indicators, bilateral distance and dyadic controls are obtained from CEPII, and trade agreement status is coded from DESTA at the dyad–year level using an in-force rule. Results indicate that Indonesia retains a strong revealed comparative advantage (RCA > 1 in all years), although the average RCA declines between early and late sub-periods. Gravity estimates show that destination market size (particularly population) positively predicts exports, while distance reduces expected export values. Importantly, in-force regional trade agreements are associated with significantly higher bilateral exports, approximately 48% larger export values, ceteris paribus, highlighting the relevance of policy-enabled market access alongside traditional gravity fundamentals. These findings emphasize the joint importance of competitiveness, trade-cost reduction, and effective utilization of trade agreements for sustaining and expanding Indonesia’s agribusiness exports. Keywords: comparative advantage, gravity model, PPML, trade agreements

Developing the Business Resilience - Technopreneur and Digital Transformation Model Tuegeh, Octavia Diana Monica; Nagy, Adrian Szilárd; Paat, Franda Benedicta; Tumiwa , Johan Reineer; Kawet, Frilly
Jurnal Agroekoteknologi Terapan (JAT) Vol. 6 No. 1 (2025): ISSUE JANUARY-JUNE 2025
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v6i2.64305

Abstract: This research aims to develop a business resilience model on MSMEs during COVID-19 theoretically and empirically. This research uses the TCM method for literature review analysis and SEM for model testing. The object population of this research is MSMEs in a rural area in Indonesia. The sample of this research is 301 MSME owners who are still surviving during COVID-19. The results reveal no significant direct influence of government support assistance on business resilience. However, government support assistance, knowledge management, and innovation through technopreneur have a significant impact on digital transformation, and then digital transformation on business resilience. The research made new theoretical and empirical contributions of MSMEs to utilize government support in business resilience models and knowledge management and innovation concerning entrepreneurship. Keywords: Business resilience; COVID-19; digital transformation; government assistance; innovation; knowledge management; MSMEs; technopreneur.

Trade Agreements and Agribusiness Export Performance: Ppml Gravity Evidence from Indonesian Palm Oil Hs 1511 (2015–2023) Tuegeh, Octavia Diana Monica; Paat, Franda Benedicta; Tumiwa, Johan R.
Jurnal Agroekoteknologi Terapan (JAT) Vol. 7 No. 1 (2026): ISSUE JANUARY-JUNE 2026
Publisher : Sam Ratulangi University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35791/jat.v7i1.66783

This study examines Indonesia’s export performance in an agribusiness product at the HS 6-digit level (HS 1511) over 2015-2023 by combining revealed competitiveness indicators and structural gravity estimation. First, we compute the Revealed Comparative Advantage (RCA) index to assess Indonesia’s export specialization relative to world trade. Second, we estimate a Poisson pseudo-maximum likelihood (PPML) gravity model with year fixed effects to identify the roles of destination market size, trade costs, and trade agreement coverage. Bilateral exports are constructed from UN Comtrade, macroeconomic controls are drawn from the World Development Indicators, bilateral distance and dyadic controls are obtained from CEPII, and trade agreement status is coded from DESTA at the dyad–year level using an in-force rule. Results indicate that Indonesia retains a strong revealed comparative advantage (RCA > 1 in all years), although the average RCA declines between early and late sub-periods. Gravity estimates show that destination market size (particularly population) positively predicts exports, while distance reduces expected export values. Importantly, in-force regional trade agreements are associated with significantly higher bilateral exports, approximately 48% larger export values, ceteris paribus, highlighting the relevance of policy-enabled market access alongside traditional gravity fundamentals. These findings emphasize the joint importance of competitiveness, trade-cost reduction, and effective utilization of trade agreements for sustaining and expanding Indonesia’s agribusiness exports. Keywords: comparative advantage, gravity model, Indonesia, PPML, trade agreements

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