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The Digital Influence on Entrepreneurial Readiness: Exploring the Role of Social Media and Entrepreneurship Education in Enhancing Self-Efficacy Kurnia Khafidhatur Rafiah; Irsyad Kamal; Matthew Olufemi Adio
Indonesian Journal of Business and Entrepreneurship Research Vol. 3 No. 1 (2025): Vol. 3, No. 1, January 2025: Indonesian Journal of Business and Entrepreneurshi
Publisher : Fakultas Ekonomi dan Bisnis Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/ijober.v3i1.6657

Abstract

This research aims to analyze the influence of social media and entrepreneurship education on self-efficacy through entrepreneurial readiness among students of the Faculty of Economics and Business at Universitas Padjadjaran. In the current digital era, social media serves as an important means that not only provides information and inspiration but also allows students to build networks and share entrepreneurial experiences. This study demonstrates that positive interactions on social media can enhance students' self-efficacy, which is a key factor in preparing them to enter the business world. Furthermore, entrepreneurship education provides the knowledge and practical skills necessary to start a business, thereby increasing their entrepreneurial readiness. The research findings indicate that self-efficacy serves as a significant mediator in the relationship between entrepreneurship education and entrepreneurial readiness. Students with high levels of self-efficacy tend to be more confident and proactive in pursuing business opportunities. Thus, the combination of effective social media usage and high-quality entrepreneurship education can create an environment that supports the development of entrepreneurial character among students. These findings emphasize the importance of integrating social media and entrepreneurship education into the curriculum to shape a generation of competent entrepreneurs ready to face future challenges.
Implementation of Zachman Framework on Hotel Online Reservation System Aswar, Nurul Fadilah; Matthew Olufemi Adio
Indonesian Journal of Enterprise Architecture Vol. 2 No. 1 (2024): IJEA, August 2024
Publisher : PT. Lontara Digitech Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61220/ijea.v2i1.0241

Abstract

Implementation of Zachman Framework on Online Reservation System at Hotel Claro Makassar is a strategic effort made by the hotel to improve operational efficiency and customer experience. In the competitive environment of the hospitality industry, an integrated online reservation system is an important requirement for modern hotels. This research aims to investigate and analyze the benefits of using Zachman Framework in developing a comprehensive and effective online reservation system at Hotel Claro Makassar. Zachman Framework is used as a structured architecture framework, which helps in designing, implementing, and managing information systems by considering a variety of different perspectives. This research methodology involves the stages of needs analysis, system design, program implementation, and testing using white box and black box methods. The Zachman Framework is used as a guide to identify and understand important elements in an online hotel reservation system, including problem identification, business scope, governance, information model, technology, and system deployment. The result of this research is an online hotel reservation system that can facilitate users in searching, reserving, and canceling rooms online, as well as allowing hotel management to manage reservation data, room availability, and payment transactions efficiently. The implementation of this system is expected to improve the efficiency of hotel operations and provide a better experience for users in making hotel reservations online.
How Entrepreneurship Education, Social Media, and Business Capital Shape Gen Z Entrepreneurial Intentions through Income Expectations? Hajar Dewantara; Andi Anggi Kemalasari; Atirah; Matthew Olufemi Adio
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3854

Abstract

The advancement of digital technology encourages transformation in various fields. This research aims to analyze the influence of entrepreneurship education, social media, and business capital on the entrepreneurial interest of Generation Z through income expectations as a mediating variable. This study employs a quantitative approach with descriptive and explanatory designs. The sample consists of 106 students from the Universitas Negeri Makassar selected through proportional random sampling techniques. Data collection was conducted using a Likert scale-based questionnaire and analyzed using path analysis with the help of SPSS software. The results indicate that entrepreneurship education, social media, and business capital significantly influence income expectations and the entrepreneurial interest of Generation Z. Directly, business capital has the greatest impact on entrepreneurial interest. Furthermore, income expectations prove to be a significant mediating variable that strengthens the relationship between entrepreneurship education, social media, and business capital on entrepreneurial interest. This study emphasizes the importance of practice-based entrepreneurship education, optimal utilization of social media, and adequate access to business capital to encourage Generation Z to become entrepreneurs. Income expectations play a key role in motivating students to start and develop businesses.