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All Journal Quantitative Economics and Management Studies International Journal of Health, Economics, and Social Sciences (IJHESS) Jeinsa : Jurnal Ekonomi Ichsan Sidenreng Rappang Jurnal Akademik Pengabdian Masyarakat Padaidi: Journal of Tourism Dedication
Andi Anggi Kemalasari
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Public Health Social Sciences

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The Influence of Entrepreneurship Education and Technopreneurship Literacy on Entrepreneurial Intention with Self-Efficacy as an Intervening Variable in Generation Z Isma, Andika; Nur Halim; Andi Anggi Kemalasari; Muhammad Rakib; Hajar Dewantara
International Journal of Health, Economics, and Social Sciences (IJHESS) Vol. 6 No. 3: July 2024
Publisher : Universitas Muhammadiyah Palu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56338/ijhess.v6i3.5820

Abstract

This research aims to identify whether entrepreneurship education and technopreneurship literacy among students contribute to interest in entrepreneurship through self-efficacy among Generation Z in Makassar City. This research is included in the quantitative research category with a population of 500 Generation Z from Vocational High Schools in Makassar City and a sample of 100 people. Data was collected using questionnaire and documentation techniques. The analysis technique used is path analysis using SPSS software. The research results show that entrepreneurship education and technopreneurship literacy, both directly and indirectly, contribute positively and significantly to interest in entrepreneurship through self-efficacy among Generation Z in Makassar City. Based on the results of this research, entrepreneurship education and technopreneurship literacy are very important to be taught and given to Generation Z, especially in the school environment. This education should not only be taught in one particular department but should be taught in all departments. This is because entrepreneurship education and technopreneurship literacy can increase students' self-efficacy, which in turn can contribute to increasing interest in entrepreneurship among students.
Penulisan Karya Ilmiah pada Guru-guru di Madrasah Aliyah Muhammadiyah Cambajawaya Fajriani Azis; Asmar Asmar; Muhammad Azis; Andi Anggi Kemalasari; Nurjannah Nurjannah
JURNAL AKADEMIK PENGABDIAN MASYARAKAT Vol. 2 No. 5 (2024): September : Jurnal Akademik Pengabdian Masyarakat
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/japm.v2i5.2601

Abstract

Mitra Program Kemitraan Masyarakat (PKM) ini adalah di Madrasah Aliyah Muhammadiyah Cambajawaya. Masalah yang dihadapi mitra adalah: (1) mitra kurang memiliki sumber-sumber informasi, (2) mitra tidak memiliki hasil penelitian atau gagasan untuk ditulis, (3) kemampuan guru-guru dalam menulis atau menuangkan ide dalam tulisan secara umum masih rendah, (4) , kurangnya informasi mengenai jurnal ilmiah yang akan dituju untuk diajukan artikel, (5) belum adanya akses panduan secara aplikatif cara menulis artikel ilmiah. Metode yang digunakan adalah ceramah interaktif dan diskusi. Hasil yang dicapai adalah (1) Mitra memiliki pengetahuan tentang dalam penyusunan karya ilmiah dalam hal ini adalah penelitian tindakan kelas (PTK), (2) Mitra memiliki pengetahuan dan wawasan dalam penyusunan artikel yang dapat dipublikasi pada Jurnal Nasional Terakreditasi.
How Entrepreneurship Education, Social Media, and Business Capital Shape Gen Z Entrepreneurial Intentions through Income Expectations? Hajar Dewantara; Andi Anggi Kemalasari; Atirah; Matthew Olufemi Adio
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3854

Abstract

The advancement of digital technology encourages transformation in various fields. This research aims to analyze the influence of entrepreneurship education, social media, and business capital on the entrepreneurial interest of Generation Z through income expectations as a mediating variable. This study employs a quantitative approach with descriptive and explanatory designs. The sample consists of 106 students from the Universitas Negeri Makassar selected through proportional random sampling techniques. Data collection was conducted using a Likert scale-based questionnaire and analyzed using path analysis with the help of SPSS software. The results indicate that entrepreneurship education, social media, and business capital significantly influence income expectations and the entrepreneurial interest of Generation Z. Directly, business capital has the greatest impact on entrepreneurial interest. Furthermore, income expectations prove to be a significant mediating variable that strengthens the relationship between entrepreneurship education, social media, and business capital on entrepreneurial interest. This study emphasizes the importance of practice-based entrepreneurship education, optimal utilization of social media, and adequate access to business capital to encourage Generation Z to become entrepreneurs. Income expectations play a key role in motivating students to start and develop businesses.
Entrepreneurial Motivation as a Mediator of Financial Literacy, Family Environment, and Love of Money on Entrepreneurial Interest in Gen Z Students Andi Anggi Kemalasari; Andika Isma; Soussou Raharimalala
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3855

Abstract

Entrepreneurial interest reflects an individual’s intention and willingness to engage in entrepreneurial activities, often driven by personal motivation and the courage to take calculated risks. Generation Z, born between 1995 and 2012, has grown up in the digital era, shaping their mindset and access to entrepreneurial opportunities. This study investigates the extent to which financial literacy, family environment, and love of money influence the entrepreneurial interest of Gen Z students, with entrepreneurial motivation acting as a mediating variable. A quantitative research approach was employed using primary data collected through questionnaires from 99 Gen Z students. Path analysis was conducted to test the proposed relationships. The findings reveal that financial literacy, family environment, and love of money each significantly influence entrepreneurial motivation, which in turn has a strong mediating effect on entrepreneurial interest. These results highlight the critical role of internal motivation in bridging cognitive, emotional, and contextual factors in the entrepreneurial decision-making process among Gen Z students. This study provides useful insights for educators and policymakers aiming to cultivate entrepreneurship among younger generations through targeted support in financial education, family engagement, and value orientation.
THE INFLUENCE OF BRAND AWARENESS, PRODUCT QUALITY, AND SERVICE QUALITY ON THE DECISION TO REPEAT ORDER MIE GACOAN AMONG STUDENTS OF THE FACULTY OF ECONOMICS AND BUSINESS, STATE UNIVERSITY OF MAKASSAR Asriana Yuningsi; Agus Syam; Andi Anggi Kemalasari; Nurhikmah, Andi Reski
Jurnal Ekonomi Ichsan Sidenreng Rappang Vol 4 No 2 (2025): Hal
Publisher : Universitas Ichsan Sidenreng Rappang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61912/jeinsa.v4i2.309

Abstract

This study aims to analyze the influence of brand awareness, product quality, and service quality on the decision to make a repeat order for Mie Gacoan among students of the Faculty of Economics and Business at Makassar State University. The background of this research is based on the intense competition in the culinary industry, which requires companies to understand the factors that drive customers to make repeated purchases. This research employs a quantitative approach with an explanatory research design and involves 100 respondents selected through purposive sampling. Data were collected using a rating-scale questionnaire and analyzed through multiple linear regression. The findings indicate that brand awareness has a significant yet negative effect on repeat orders, suggesting a mismatch between the brand image perceived by customers and their actual consumption experience. Product quality shows a positive and significant effect, emphasizing that consistency in taste and quality is a key consideration in repeat purchase decisions. Service quality also demonstrates a significant influence through speed, friendliness, and comfort of service. Simultaneously, the three variables significantly affect repeat orders, indicating that actual consumption experience plays a stronger role than brand image in shaping customer loyalty
Home-Based Entrepreneurship Training for Enhancing Family Income in Takalar Regency Nurhayani Nurhayani; Hasisa Haruna; Andi Anggi Kemalasari; Nur Rahmi; Sumiati Tahir
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

Abstract

This community service program aims to enhance the economic capacity and independence of the community through home-based entrepreneurship training in Takalar Regency. The primary challenges faced by the community include limited skills in developing home-based businesses, a lack of product innovation, and insufficient knowledge of marketing and business management. Therefore, this program was implemented as a community empowerment initiative, particularly targeting housewives and small-scale entrepreneurs, to enable them to transform local resources into products with economic value. The implementation method consisted of several stages, including observation, socialization, training, hands-on practice, and business mentoring. The training materials covered the fundamentals of entrepreneurship, home-based product processing, packaging techniques, basic digital marketing, and financial management for small businesses. The program was conducted using a participatory approach that actively involved community members in both the training sessions and production practices. The results demonstrated a significant improvement in participants’ knowledge and skills in managing home-based businesses. Participants were able to produce more attractive products with higher market value than before. In addition, they gained a better understanding of the importance of marketing strategies through social media to expand their consumer reach. The program also positively influenced participants’ motivation to develop independent businesses as a means of increasing family income. In conclusion, home-based entrepreneurship training has proven effective in supporting community economic empowerment in Takalar Regency. This initiative is expected to serve as an initial step toward creating productive and sustainable enterprises based on local potential.
Pendampingan Usaha Mikro Dalam Meningkatkan Daya Saing di Era Digital Branding oleh-oleh Khas Malino Hasisa Haruna; Nurhayani Nurhayani; Andi Anggi Kemalasari; Nur Rahmi; A. Reski Almaida Dg Macenning
PADAIDI: Journal of Tourism Dedication Vol. 3 No. 1 (2026): PADAIDI: Journal of Tourism Dedication
Publisher : Politeknik Pariwisata Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33649/

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan daya saing usaha mikro oleh-oleh khas Malino melalui pendampingan digital branding. Permasalahan utama yang dihadapi mitra meliputi rendahnya literasi digital, lemahnya identitas visual produk, serta keterbatasan pemanfaatan media sosial sebagai sarana pemasaran. Metode pelaksanaan dilakukan melalui empat tahapan, yaitu observasi dan identifikasi masalah, pelatihan digital branding, pendampingan implementasi re-branding produk, serta monitoring dan evaluasi. Hasil kegiatan menunjukkan adanya peningkatan kemampuan mitra dalam mengelola identitas merek, membuat konten promosi digital, dan memanfaatkan platform media sosial secara lebih profesional. Transformasi kemasan dan logo produk berhasil meningkatkan nilai estetika dan kepercayaan konsumen terhadap produk oleh-oleh khas Malino. Selain itu, terjadi peningkatan aktivitas promosi digital serta kenaikan omzet penjualan rata-rata sebesar 15–25% selama masa pendampingan. Kegiatan ini juga mendorong terbentuknya kolaborasi antar-pelaku usaha dalam memperkuat promosi kawasan wisata Malino sebagai pusat oleh-oleh modern berbasis digital. Dengan demikian, pendampingan digital branding terbukti efektif dalam meningkatkan literasi digital, memperkuat daya saing, dan mendukung keberlanjutan usaha mikro di era ekonomi digital.
Co-Authors Agus Syam Andi Naila Quin Azisah Aliasyahbana Andika Isma Asmar Asmar Asmayanti Asriana Yuningsi Atirah Basri Bado Fajriani Azis Hajar Dewantara Hasisa Haruna Hasyim, Sitti Hajerah Ilma Wulansari Hasdiansa Mahmuddin Mahmuddin Matthew Olufemi Adio Muhammad Azis Muhammad Jufri Muhammad Rakib Muhammad Rakib Nur Halim Nur Rahmi Nurhayani Nurhayani Nurhikmah, Andi Reski Nurjannah Nurjannah Nurrahmah Agusnaya Nurwahyuni Paallo Pahrul, Pahrul Rina Asriani J Tudon B Sitti Hasbiah Soussou Raharimalala Sumiati Tahir SUTRISNO