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All Journal AGRISAINTIFIKA Jurnal Ilmu-ilmu Pertanian Quantitative Economics and Management Studies Al-Ahya: Jurnal Pendidikan Biologi
Atirah
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Agriculture, Biological Sciences & Forestry Biochemistry, Genetics & Molecular Biology Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Materials Science & Nanotechnology Mathematics Social Sciences Other

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Media Augmented Reality Berbasis Android Pada Materi Sistem Pencernaan untuk Kelas XI SMA/MA Atirah; Ainul Uyuni Taufiq; Wahyuni Ismail
Al-AHYA: Jurnal Pendidikan Biologi Vol 4 No 2 (2022): Mei
Publisher : Department of Biology Education of Universitas Islam Negeri Alauddin Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (277.512 KB) | DOI: 10.24252/al-ahya.v4i2.23354

Abstract

This study aims to (1) develop Augmented Reality learning media on the digestive system material for class XI SMAN 8 Soppeng, (2) determine the level of validity of Augmented Reality learning media on the digestive system material for class XI SMAN 8 Soppeng, (3) determine the level of practicality of Augmented learning media. Reality on the digestive system material for class XI SMAN 8 Soppeng, (4) knowing the effectiveness of Augmented Reality learning media on the digestive system material for class XI SMAN 8 Soppeng. The research method is research and development (R & D) with a 4-D development model, namely define, design, develop and disseminate. The results showed that Augmented Reality learning media on the digestive system material developed had a validity level by a material expert team and a valid design expert team, namely 3.68, the assessment of student responses and educator responses, the practicality level was in the practical category with an average total score of 3.64. The test of student learning outcomes using Augmented Reality learning media is categorized as effective because it reaches 100%. So that Augmented Reality learning media is feasible to use because it has met the valid, practical and effective criteria.
How Entrepreneurship Education, Social Media, and Business Capital Shape Gen Z Entrepreneurial Intentions through Income Expectations? Hajar Dewantara; Andi Anggi Kemalasari; Atirah; Matthew Olufemi Adio
Quantitative Economics and Management Studies Vol. 6 No. 1 (2025)
Publisher : PT Mattawang Mediatama Solution

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.qems3854

Abstract

The advancement of digital technology encourages transformation in various fields. This research aims to analyze the influence of entrepreneurship education, social media, and business capital on the entrepreneurial interest of Generation Z through income expectations as a mediating variable. This study employs a quantitative approach with descriptive and explanatory designs. The sample consists of 106 students from the Universitas Negeri Makassar selected through proportional random sampling techniques. Data collection was conducted using a Likert scale-based questionnaire and analyzed using path analysis with the help of SPSS software. The results indicate that entrepreneurship education, social media, and business capital significantly influence income expectations and the entrepreneurial interest of Generation Z. Directly, business capital has the greatest impact on entrepreneurial interest. Furthermore, income expectations prove to be a significant mediating variable that strengthens the relationship between entrepreneurship education, social media, and business capital on entrepreneurial interest. This study emphasizes the importance of practice-based entrepreneurship education, optimal utilization of social media, and adequate access to business capital to encourage Generation Z to become entrepreneurs. Income expectations play a key role in motivating students to start and develop businesses.
STRATEGI BAURAN PEMASARAN AIR MINERAL HK DIKABUPATEN FAKFAK Sriwijaya, Reski Rahman; Atirah; Tuturop, Ivana Meisiyo
Agrisaintifika: Jurnal Ilmu-Ilmu Pertanian Vol. 8 No. 1 (2024): Agrisaintifika
Publisher : Universitas Veteran Bangun Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32585/ags.v8i1.4981

Abstract

Engaged in the industrial sector to meet the needs of the majority of society. The HK Mineral Water Industry was founded in 2011 until now. The marketing mix in the HK mineral water business is already good enough so that the marketing process with the 4P concept applied can run according to the market conditions at the sales location. The purpose of writing the Assignment report The end is to find out the marketing mix strategy for HK Mineral Water by the HK Mineral Water business in Fakfak district. The author uses a descriptive analysis method that compares existing data with various theories that support existing data with various theories that support and are explanatory and expounding. Measurement of variables This is done using the Libert scale, which is used for the attitudes, opinions and perceptions of a person or group of people. This research involved 50 respondents from the population of HK mineral water consumers in the city of Fakfak. The questionnaires distributed have all been distributed and can be used as data in this research. Regarding Air HK product quality, regarding the packaging of Air HK products it is in the good category. A product is anything that a producer can offer to the market to fulfill the market's desires or needs to fulfill desire or need. In this research, the implementation of the marketing strategy used by HK Mineral Water is quite good because it always focuses on fulfilling the needs and desires of consumers. From the results of the research carried out, it can be concluded that the research results are the marketing mix strategy for HK Mineral Water in Fakfak district from all product variables with respondents who said that the Air Mineral HK product was in the good category with 1559 points, it could be concluded that the Air HK product was running well. Keywords: Water, Marketing Mix Strategy, Fakfak Regency
Co-Authors Ainul Uyuni Taufiq Andi Anggi Kemalasari Hajar Dewantara Matthew Olufemi Adio Sriwijaya, Reski Rahman Tuturop, Ivana Meisiyo Wahyuni Ismail