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All Journal Jurnal Teknologi Sistem Informasi dan Aplikasi International Journal Software Engineering and Computer Science (IJSECS) Journal of Practical Computer Science (JPCS) Media Penelitian dan Pengembangan Kesehatan
Setyawan, Adhita Arif
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Biochemistry, Genetics & Molecular Biology Computer Science & IT Decision Sciences, Operations Research & Management Dentistry Engineering Environmental Science Medicine & Pharmacology

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Journal : Journal of Practical Computer Science (JPCS)

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Dampak Pemanfaatan Teknologi Business Intelligence untuk Optimalisasi Strategi Penjualan dengan Metode OLAP di Warmindo X Setyawan, Adhita Arif; Darmawan, Eki Dudi; Adji, Widwi Handari
Journal of Practical Computer Science Vol. 5 No. 1 (2025): Mei 2025
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpcs.v5i1.5816

Abstract

This research was conducted simulatively on an MSME business called Warmindo X which was used as a case study to test the application of OLAP in a Business Intelligence system. The purpose of this research is to develop a data warehouse and information dashboard system based on Tableau technology, by utilizing the utilizing the OLAP method to support strategic decision making and increase sales effectiveness at Warmindo X. improve sales effectiveness at Warmindo X. BI implementation implementation is carried out using Pentaho Data Integration for the ETL (Extract, Transform, Load) and Tableau for dashboard visualization. The ETL process is used to collect, process, and integrate sales data obtained from the Point of Sales (POS) system. obtained from the Point of Sales (POS) system in Excel format. The data is data is then processed into the data warehouse using a star schema that makes it easier to process the data. (star schema) which facilitates multidimensional analysis. Through the OLAP method, sales data sales data is analyzed based on various dimensions such as product, time, and sales. The results of data visualization in the form of dashboards allow Warmindo to quickly monitor sales performance and make more effective decisions. decisions more effectively. The dashboard provides information on best-selling products, product categories, and sales trends over time. product categories, and sales trends over time. The results showed that with the implementation of Tableau and OLAP, Warmindo X can improve operational efficiency, accelerate the analysis process, and support decision making to strengthen sales strategy and competitiveness in business
Optimalisasi Keterlibatan Konsumen melalui Augmented Reality dalam Pemasaran Digital: Kasus Aplikasi IKEA Place Setyawan, Adhita Arif; Amanda, Fadila; A.S, Muhammad Prakarsa
Journal of Practical Computer Science Vol. 4 No. 2 (2024): November 2024
Publisher : DPPM Universitas Pelita Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37366/jpcs.v4i2.6069

Abstract

The development of digital technology has brought significant changes in the way companies build relationships with their consumers. One innovation that is increasingly popular in the world of digital marketing is the use of Augmented Reality (AR) technology. This study aims to analyze how AR can be used to optimize customer engagement through interactive and immersive experiences. This study uses a descriptive qualitative approach with literature study methods, observation of IKEA Place app features, and semi-structured interviews with a number of active app users. IKEA Place was chosen as a case study because it is one of the pioneers in the application of AR in marketing furniture products. The results showed that AR technology in the application was able to increase consumer confidence in the product, facilitate visualization before purchase, and create a fun and personalized experience. In addition, the emotional engagement built through AR interactions also encourages long-term consumer loyalty. This finding indicates that AR is not only a visual aid, but also an effective experiential marketing strategy. The contribution of this research lies in the focus of analyzing consumer emotional engagement through AR interaction, which has not been widely reviewed in previous studies. The main difference from other studies is the specific selection of the IKEA Place case study, as well as the data triangulation approach (literature, observation, and interviews) to describe the user experience holistically. This research not only highlights the technology, but emphasizes the role of AR in building long-term relationships with consumers through meaningful and personalized experiences. This research provides recommendations for digital businesses to adopt AR to create added value and competitive differentiation in the digital economy era.
Co-Authors Ade Irma Suryani Adji, Widwi Handari Amanda, Fadila Cahyadi, Gugum Darmawan, Eki Dudi Devy Octaviana Heriyanto, Yonan Irda Sari Laela, Dewi Sodja Muhammad Prakarsa Al Qard Saleh Ningrum, Yushinta Lutfiya Putri, Lienda Dwi Vahreza, Phahira Han Yunengsih, Yuyun