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All Journal JURNAL VISIONIDA Karimah Tauhid
Pernanda, Dody
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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Membangun Keterampilan SDM untuk Menghadapi Era Digital di UMKM Kelurahan Kayumanis Kecamatan Tanah Sareal Kota Bogor Hifny, Muhammad; Nurdin, Abidin Candra; Pernanda, Dody; Turnip, Jhon Sutrisno; Sudaryana, Yayan; Rusilowati, Umi
Karimah Tauhid Vol. 4 No. 1 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i1.17560

Abstract

Pengabdian kepada Masyarakat merupakan salah satu bentuk kontribusi akademik mahasiswa Program Magister Manajemen Universitas Pamulang dalam menjawab tantangan yang dihadapi oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Kayumanis, Kecamatan Tanah Sareal, Kota Bogor. Tantangan utama yang dihadapi adalah rendahnya pemanfaatan teknologi digital dalam operasional bisnis UMKM. Kegiatan ini bertujuan untuk membangun keterampilan sumber daya manusia (SDM) pelaku UMKM agar mampu beradaptasi dengan perkembangan era digital serta meningkatkan daya saing mereka di pasar. Melalui pendekatan pelatihan dan pendampingan yang komprehensif, kegiatan ini dilaksanakan dalam empat tahapan utama: identifikasi kebutuhan, perancangan program, pelaksanaan pelatihan, dan evaluasi hasil. Pelatihan difokuskan pada penguasaan teknologi digital seperti penggunaan media sosial (TikTok dan Instagram), marketplace (Shopee dan Tokopedia), serta layanan pesan antar makanan (GoFood). Selain itu, pelatihan juga mencakup manajemen bisnis dasar untuk mendukung efisiensi operasional. Hasil program menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai pentingnya keterampilan digital untuk pengembangan usaha. Peserta juga menunjukkan peningkatan kepercayaan diri dalam mengadopsi teknologi digital. Namun, kendala utama berupa infrastruktur internet yang kurang memadai masih menjadi tantangan yang perlu diatasi. Kolaborasi antara mahasiswa, dosen, pemerintah daerah, dan pelaku UMKM diharapkan dapat menjadi model pengembangan program pengabdian masyarakat yang berkelanjutan
DAMPAK GAYA KEPEMIMPINAN DAN MOTIVASI TERHADAP KINERJA KARYAWAN Pernanda, Dody; Sutrisno, Jhon; Yansyah, Rusli
Jurnal Visionida Vol. 11 No. 2 (2025): Desember
Publisher : Fakultas Ekonomi Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/jvs.v11i2.22262

Abstract

This study aims to analyze the positive and significant effects, both partially and simultaneously, of leadership style and motivation on employee performance at PT. Victoria Care Indonesia in West Jakarta. The focus of the study is to determine the extent to which these two independent variables can improve employee effectiveness and productivity. This study uses a quantitative approach with saturated sampling technique, where the entire population of 70 employees is used as the research sample. Data were collected through observation and structured questionnaires measured using a Likert scale. Data analysis was performed using classical assumption tests, simple and multiple linear regression analysis, correlation coefficient tests, determination coefficients, and hypothesis testing using t-tests and F-tests. The results showed that leadership style had a positive effect on employee performance. Motivation also has a positive effect on employee performance. Simultaneously, leadership style and motivation have a significant effect on employee performance, with the equation showing a positive and significant effect between the two independent variables on employee performance. These findings confirm that improving effective leadership style and high work motivation can encourage improved employee performance in the corporate environment.
Co-Authors Hifny, Muhammad Nurdin, Abidin Candra Rusilowati, Umi Sudaryana, Yayan Sutrisno, Jhon Turnip, Jhon Sutrisno Yansyah, Rusli