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Membangun Keterampilan SDM untuk Menghadapi Era Digital di UMKM Kelurahan Kayumanis Kecamatan Tanah Sareal Kota Bogor Hifny, Muhammad; Nurdin, Abidin Candra; Pernanda, Dody; Turnip, Jhon Sutrisno; Sudaryana, Yayan; Rusilowati, Umi
Karimah Tauhid Vol. 4 No. 1 (2025): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v4i1.17560

Abstract

Pengabdian kepada Masyarakat merupakan salah satu bentuk kontribusi akademik mahasiswa Program Magister Manajemen Universitas Pamulang dalam menjawab tantangan yang dihadapi oleh Usaha Mikro, Kecil, dan Menengah (UMKM) di Kelurahan Kayumanis, Kecamatan Tanah Sareal, Kota Bogor. Tantangan utama yang dihadapi adalah rendahnya pemanfaatan teknologi digital dalam operasional bisnis UMKM. Kegiatan ini bertujuan untuk membangun keterampilan sumber daya manusia (SDM) pelaku UMKM agar mampu beradaptasi dengan perkembangan era digital serta meningkatkan daya saing mereka di pasar. Melalui pendekatan pelatihan dan pendampingan yang komprehensif, kegiatan ini dilaksanakan dalam empat tahapan utama: identifikasi kebutuhan, perancangan program, pelaksanaan pelatihan, dan evaluasi hasil. Pelatihan difokuskan pada penguasaan teknologi digital seperti penggunaan media sosial (TikTok dan Instagram), marketplace (Shopee dan Tokopedia), serta layanan pesan antar makanan (GoFood). Selain itu, pelatihan juga mencakup manajemen bisnis dasar untuk mendukung efisiensi operasional. Hasil program menunjukkan peningkatan signifikan dalam pemahaman peserta mengenai pentingnya keterampilan digital untuk pengembangan usaha. Peserta juga menunjukkan peningkatan kepercayaan diri dalam mengadopsi teknologi digital. Namun, kendala utama berupa infrastruktur internet yang kurang memadai masih menjadi tantangan yang perlu diatasi. Kolaborasi antara mahasiswa, dosen, pemerintah daerah, dan pelaku UMKM diharapkan dapat menjadi model pengembangan program pengabdian masyarakat yang berkelanjutan
Strategi, Alat dan Platform Keuangan Digital: Dampaknya pada Motivasi Kerja Karyawan dalam Tinjauan Literatur Marjohan, Masno; Supratikta, Hadi; Hifny, Muhammad; Turnip, Jhon Sutrisno; Nur'aini, Eni; Yansyah, Rusli; Nurayani, Alinda
SCIENTIFIC JOURNAL OF REFLECTION : Economic, Accounting, Management and Business Vol. 8 No. 3 (2025): SCIENTIFIC JOURNAL OF REFLECTION: Economic, Accounting, Management, & Business
Publisher : Sekolah Menengah Kejuruan (SMK) Pustek

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37481/sjr.v8i3.1139

Abstract

In the era of digital transformation, the integration of digital financial tools and platforms into organizational systems has reshaped how employees engage with their work. This study investigates the impact of digital financial technologies on employee motivation, highlighting both the opportunities and challenges that arise from this technological shift. The main issue addressed is the dual effect of such tools: while they can enhance financial literacy, efficiency, and employee satisfaction, they may also contribute to digital stress and privacy concerns. The purpose of this study is to examine how digital financial platforms influence work motivation by synthesizing findings from existing scholarly literature. Using a systematic literature review method, this research analyzes 38 journal articles, industry reports, and case studies published between 2019 and 2023, selected from academic databases such as ScienceDirect, SINTA, and Google Scholar. Thematic analysis was employed to identify key patterns related to employee motivation, financial well-being, technological adaptation, and organizational strategies. The findings show that digital financial tools positively impact employee motivation by increasing transparency, autonomy, and financial control. However, concerns related to cybersecurity, unfamiliarity with digital tools, and resistance to change may lead to anxiety and reduced motivation. The study concludes that companies must implement supportive strategies such as digital training, inclusive technology policies, and robust data protection measures to maximize the benefits of financial digitalization while minimizing its drawbacks.