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Perancangan Prototipe Antarmuka Pengguna pada Aplikasi E-Commerce Pertanian Berbasis Mobile Prasetyo, Diaz Agil; Oxaveria, Carissa Xyla; Aulia, Shinta; Richardo, Nicko; Saputra , Muhammad Reynaldi Dwi; Ningsih, Rahmi Yulia; Pratiwi, Chairani Putri
Jurnal JTIK (Jurnal Teknologi Informasi dan Komunikasi) Vol 9 No 2 (2025): APRIL-JUNE 2025
Publisher : Lembaga Otonom Lembaga Informasi dan Riset Indonesia (KITA INFO dan RISET)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jtik.v9i2.3428

Abstract

The use of e-commerce applications in the agricultural sector has not been optimized due to farmers' low understanding of technology and a less user-friendly interface design. This research aims to design a prototype mobile-based e-commerce application interface that suits the needs of farmers. The Design Thinking method is used to understand user needs and develop intuitive solutions. The results showed a friendly interface design for farmers with low digital literacy, thus supporting the adoption of e-commerce applications in the agricultural sector. This research contributes to the increased utilization of technology in the distribution of farm produce and helps improve the welfare of farmers.