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All Journal Indonesian Journal of Business and Entrepreneurship (IJBE) Multidiciplinary Output Research for Actual and International Issue (Morfai Journal) Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Maulita
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Consumers' Perception of Omah Maha Hampers of College Students' Entrepreneurship Amalia, Puji Astuti; Syam, Herdi; Maulita; Yahya, Shanty; Karim, Syafei
Indonesian Journal of Business and Entrepreneurship Vol. 9 No. 2 (2023): IJBE, Vol. 9 No. 2, May 2023
Publisher : School of Business, IPB University (SB-IPB)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17358/ijbe.9.2.266

Abstract

This research is a qualitative study with a case study approach. This research was conducted in one Micro, Small and Medium Enterprise, Omah Maha. Omah Maha is a Micro, Small and Medium Enterprise organized by a group of students supported by Politeknik Negeri Samarinda. This research aimed to know consumers' perceptions of the hamper Omah Maha produced. The hamper created by Omah Maha is unique since it is a new business supported by Politeknik Negeri Samarinda, yet it is well known. Moreover, it has produced more than 50 packages in the first month. The research was conducted from September to November 2022. The data were collected through questionnaires, interviews and documentation. The subjects of the study were the consumers who met the criteria of this study. The data were analyzed and described qualitatively. The study found that the consumers had some perceptions of the hamper produced by Omah Maha, such as the price being affordable since the consumers could decide the price range. Furthermore, the strategy of promotion was interesting. Omah Maha used some digital platforms to advertise their product and offer special prices in the advertisement. The consumers also thought that the hamper had cultural value. Moreover, social factors, location and excellent service are also some factors that were considered. Keywords: consumers' perceptions, hamper, cultural value, Omah Maha, case study
DIFFERENCES IN KNOWLEDGE, PREPAREDNESS, PERCEIVED RISK, AND PREVENTIVE BEHAVIOR IN IMPLEMENTING HEALTH PROTOCOLS BETWEEN POST INFECTED AND NEVER INFECTED WITH COVID-19 IN POLDA ACEH Maulita; Agussabti
Multidiciplinary Output Research For Actual and International Issue (MORFAI) Vol. 2 No. 4 (2023): January (January-March)
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/morfai.v2i4.620

Abstract

This study aims to determine differences in knowledge, preparedness, perceived risk, and preventive behavior in implementing health protocols between post-infected individuals and those who have never been infected with Covid-19 at the Aceh Regional Police. This study was obtained by means of purposive sampling involving 330 respondents, divided into 165 respondents who had been infected with COVID-19 and 165 who had never been infected with COVID-19 with a validity value above 0.3 and a Cronbach alpha value above 0.6. The data collection technique used a questionnaire/questionnaire and the data analysis technique used the chi-square test. The results showed that knowledge, preparedness, perceived risk, and preventive behavior of respondents who had been infected with Covid-19 were better and had a different significance value below 0.05.
Pemberdayaan Wanita Pesisir Melalui Edukasi Penggunaan AI untuk Memaksimalkan Pemasaran Digital di Kabupaten Kutai Kartanegara: Pengabdian Rahmat; Fabiola Bulimasena Luturmas; Maulita; Indrawati; Rakhel Lia; Ade Irawan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 2 (2025): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 2 (October 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i2.3616

Abstract

Perempuan memiliki peran kunci dalam meningkatkan perekonomian rumah tangga, khususnya di wilayah pesisir yang mengandalkan sektor informal dan usaha kecil. Saat ini banyak Ibu Rumah Tangga yang mulai berwirausaha dengan berjualan kue, mengolah hasil laut atau bahkan membantu usaha suami seperti berdagang bahan bangunan. Usaha-usaha sebagaimana yang telah disebutkan dapat lebih berkembang jika di promosikan dengan tepat dengan biaya yang relatif lebih murah. Penggunaan telepon pintar merupakan hal yang sudah relatif biasa bagi Ibu rumah tangga, yang perlu dilakukan saat ini adalah untuk memaksimalkan pengetahuan terkait keterampilan digital khususnya dalam penggunan artificial intelligence (AI) dalam mengembangkan usaha berbasis rumah tangga. Melalui Program Pemberdayaan Wanita Pesisir yang meliputi pengenalan Aplikasi AI untuk pembuatan konten, desain promosi hingga optimalisasi media sosial, peserta diharapkan mampu menerapkan keterampilan praktis tersebut dama kegiatan usaha mereka. Metode pelaksanaan yang dilakukan meliputi sosialisasi, demonstrasi dan praktik langsung serta pendampingan berkelanjutan. Hasil kegiatan menunjukkan adanya peningkatan kemampuan peserta dalam menghasilkan konten pemasaran yang lebih menarik, efisien dan sesuai dengan kebutuhan pasar. Selain itu, program ini mampu meningkatkan motivasi dan kepercayaan diri Wanita Pesisir dalam memanfaatkan teknologi digital untuk memperluas jangkauan pemasaran dan produk mereka.
Co-Authors Ade Irawan Agussabti Fabiola Bulimasena Luturmas Herdi Syam Indrawati Karim, Syafei Puji Astuti Amalia Rahmat Rakhel Lia Yahya, Shanty