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All Journal Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Journal of Informatics and Communication Technology (JICT) Journal of Informatics and Communication Technology (JICT)
Nurbadillah
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mathematics Social Sciences

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Pengaruh Kreativitas dan Inovasi dalam Desain Grafis sebagai Pendukung Branding UMKM Nurbadillah, Nurbadillah; Wiguna, Indra Maki; Fadlurohman, Rizky; Kuntari, Wien; Nurbadillah
Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Vol 5 No 1 (2025): Jurnal Akuntansi, Manajemen, Bisnis dan Teknologi Edisi Februari 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Mahaputra Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56870/158k1d46

Abstract

Graphic design is very important for helping the branding of Micro, Small, and Medium Enterprises (MSMEs), especially in today's competitive digital world. This study aims to look at how creativity and innovation in graphic design affect the success of MSMEs branding. Using a quantitative method, data was gathered through a survey with a Likert-scale-based questionnaire from 25 MSMEs owners in the food, fashion, and craft industries in the Greater Jakarta area (Jabodetabek). The analysis methods used are descriptive analysis and multiple linear regression to assess the link between creativity and innovation in graphic design and branding success. The findings show that graphic design aspects like logos, packaging, and creative promotional visuals can boost product attractiveness (84%), build a solid brand image (86%), and encourage customer loyalty (82%). Participants also mentioned that graphic design plays a key role in increasing the competitiveness of MSMEs in the market (86%). However, limited access to technology and design software (74%) is a significant obstacle that must be tackled. This research shows that graphic design is not just about looks but is also a strategic tool in branding that can strengthen brand identity and help with product marketing. To make better use of graphic design, suggested actions include enhancing access to technology, educating MSMEs owners on branding and graphic design, and working with professional designers. This study gives useful suggestions for MSMEs to implement more creative and innovative branding strategies to boost their competitiveness in a constantly changing market. 
Design and Implementation of an Online Food Ordering System Using the Agile Scrum Saniyyah Wafa Nurjihan; Nafis Faturrahman; Nurbadillah; Indra Maki Wiguna; Aditya Wicaksono; Muhammad Nasir
Journal of Informatics and Communication Technology (JICT) Vol. 7 No. 1 (2025)
Publisher : PPM Telkom University

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Abstract

Food4U is a web-based online food ordering platform designed to improve restaurant service efficiency through QR code scanning. The system was created following the Agile Scrum approach, which supports a flexible and iterative development process tailored to the needs of users. The project progressed through multiple sprints, which included analyzing requirements, designing the system, implementing essential functionalities, and conducting testing through the black-box method. Test results show that most features, including user login, menu browsing, order placement, and admin transaction management, are working effectively, achieving a success rate of over 85%. The implementation of the Agile Scrum approach has been successful in speeding up the development process while maintaining system quality that meets user standards. The system still has opportunities for further improvements, such as adding digital payment options and analytical tools for restaurant operators.
Design and Implementation of an Online Food Ordering System Using the Agile Scrum Saniyyah Wafa Nurjihan; Nafis Faturrahman; Nurbadillah; Indra Maki Wiguna; Aditya Wicaksono; Muhammad Nasir
Journal of Informatics and Communication Technology (JICT) Vol. 7 No. 1 (2025)
Publisher : PPM Telkom University

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Food4U is a web-based online food ordering platform designed to improve restaurant service efficiency through QR code scanning. The system was created following the Agile Scrum approach, which supports a flexible and iterative development process tailored to the needs of users. The project progressed through multiple sprints, which included analyzing requirements, designing the system, implementing essential functionalities, and conducting testing through the black-box method. Test results show that most features, including user login, menu browsing, order placement, and admin transaction management, are working effectively, achieving a success rate of over 85%. The implementation of the Agile Scrum approach has been successful in speeding up the development process while maintaining system quality that meets user standards. The system still has opportunities for further improvements, such as adding digital payment options and analytical tools for restaurant operators.
Co-Authors Aditya Wicaksono Fadlurohman, Rizky Indra Maki Wiguna Kuntari, Wien Muhammad Nasir Nafis Faturrahman Nurbadillah, Nurbadillah Saniyyah Wafa Nurjihan Wiguna, Indra Maki