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All Journal Jurnal Nusantara Berbakti Inovasi Sosial: Jurnal Pengabdian Masyarakat
Anfani Anfani
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Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Education Engineering Health Professions Law, Crime, Criminology & Criminal Justice Mechanical Engineering Social Sciences

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Pengembangan UMKM Desa Punti Kecamatan Soromandi melalui Workshop Kewirausahaan KKN-T STIE Bima Aida Zulwahidah; Anfani Anfani; Dila Saputri; Sri Wardah; Hayril Hayril; Raodah Raodah; Arahim Arahim; Ismunandar Ismunandar; Muhammad Badar
Jurnal Nusantara Berbakti Vol. 3 No. 2 (2025): April: Jurnal Nusantara Berbakti
Publisher : Universitas Kristen Indonesia Toraja

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59024/jnb.v3i2.542

Abstract

The development program for Micro, Small, and Medium Enterprises (MSMEs) in Punti Village, Soromandi District, represents a strategic step in improving the local economy. This study aims to analyze the impact of entrepreneurship workshops conducted through the Thematic Community Service Program (KKN-T) by STIE Bima. The methods employed include observation, interviews, and participatory evaluation to assess the changes in MSMEs' capacities. The findings revealed an increase in participants' understanding and skills in business management and the emergence of innovative local products. This program contributes significantly to strengthening the village's economic resilience.
Pengaruh Sikap dan Motivasi Konsumen terhadap Minat Beli pada UMKM Warung Sembako Rasqya di Kelurahan Sambinae Kota Bima Anfani Anfani; Ita Purnama; Kartika Candra
Inovasi Sosial : Jurnal Pengabdian Masyarakat Vol. 2 No. 3 (2025): Agustus : Inovasi Sosial : Jurnal Pengabdian Masyarakat
Publisher : Lembaga Pengembangan Kinerja Dosen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/inovasisosial.v2i3.1719

Abstract

This study aims to determine the influence of consumer attitude and motivation on purchase intention at the Rasqya grocery MSME in Sambinae Subdistrict, Bima City. The research problem arises from the importance of understanding consumer psychological factors in enhancing purchasing power, particularly in the micro, small, and medium enterprise sector. The research method used is a quantitative approach, with data collected through questionnaires distributed to consumers of the MSME. Data analysis was conducted using multiple linear regression to test the influence of independent variables on the dependent variable. The results indicate that consumer attitude and motivation simultaneously have a significant effect on purchase intention. Partially, motivation has a more dominant influence than consumer attitude. These findings highlight the importance of strategies that enhance consumer motivation, such as promotions and customer service, to encourage purchasing decisions.
Co-Authors Aida Zulwahidah Arahim Arahim Dila Saputri Hayril Hayril Ismunandar Ita Purnama Kartika Candra Muhammad Badar Raodah Raodah sri wardah