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PELATIHAN KEWIRAUSAHAAN PEMUDA BIDANG USAHA SERVIS ELEKTRONIK PROVINSI SUMATERA SELATAN Gultom, Angga Wibowo; Anwar, Rani; Putriani, Dyah Ayu; Natalia, Titi Syahnaz; Herlina, Tati; Wulanda, Nourma; Rabiulkhri, Mailani; Tusri, Yudi
Ekalaya: Jurnal Pengabdian Kepada Masyarakat Indonesia Vol. 2 No. 2 (2023): Ekalaya Journal
Publisher : Nindikayla Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.57254/eka.v2i2.71

Abstract

South Sumatra Province has great and diverse youth potential, but many young people still experience difficulties in finding work or developing their own businesses. One of the promising business fields is electronic services, for this purpose the service activities aim to assist youth in developing businesses in the electronics service sector. The results of the training show that youth gain an understanding of the importance of building good relationships with customers by implementing online marketing as an effective promotional strategy while still not abandoning offline marketing strategies
PELATIHAN BISNIS ONLINE UNTUK SISWA SMA: MENUMBUHKAN SEMANGAT WIRAUSAHA DIGITAL Gultom, Angga Wibowo; Tusri, Yudi; Wulanda, Nourma; Shofia, Alima; Kurniawan, Anton
Batara Wisnu : Indonesian Journal of Community Services Vol. 5 No. 1 (2025): Batara Wisnu | Januari - April 2025
Publisher : Gapenas Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53363/bw.v5i1.350

Abstract

Online Business Training for High School Students: Fostering the Spirit of Digital Entrepreneurship aims to provide understanding and skills in online business to the 12th-grade students of SMA Negeri 4 OKU, who are about to graduate. The issue addressed in this study is the lack of understanding among students about digital entrepreneurship and the lack of skills in managing online businesses. This research uses a direct training method with topics on the basics of online business, using e-commerce platforms, and digital marketing strategies. The results of the community service activities show that after attending the training, most students experienced an increased understanding of online business and felt more confident to start their own digital ventures. Qualitative analysis indicates that students felt more motivated and had a more positive outlook on entrepreneurship after gaining practical knowledge about online business. Additionally, there was a shift in students' mindset towards viewing digital business opportunities as a viable career alternative after graduation. This training successfully fostered the spirit of digital entrepreneurship among students and had a positive impact on their readiness to enter the workforce or become entrepreneurs
Pengaruh Beban Kerja dan Work Life Balance Terhadap Kepuasan Kerja Pada Karyawan PT FIF Group Cabang Baturaja Priharti, Rr. Dimas Veronica; Wulanda, Nourma; Ayu, Niken
Jurnal sosial dan sains Vol. 5 No. 5 (2025): Jurnal Sosial dan Sains
Publisher : Green Publisher Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59188/jurnalsosains.v5i5.32184

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh beban kerja dan keseimbangan kehidupan kerja terhadap kepuasan kerja di kalangan karyawan di PT FIF Group Cabang Baturaja. Teknik pengumpulan data melibatkan pendistribusian kuesioner. Total populasi terdiri dari 40 karyawan. Teknik analisis data yang digunakan dalam penelitian ini adalah regresi linier berganda. Berdasarkan analisis regresi linier berganda, persamaan regresi yang diperoleh adalah Y= 5,889 + 0,881 X1 + 0,407 X2. Hasil analisis parsial menunjukkan bahwa beban kerja memiliki nilai t (7,873) > tabel-t (2,026), yang berarti H0 ditolak, dan Ha diterima, menunjukkan pengaruh beban kerja yang signifikan terhadap kepuasan kerja di kalangan karyawan di PT FIF Group Cabang Baturaja. Untuk variabel keseimbangan kehidupan kerja, nilai-t (4,321) > tabel-t (2,026), yang berarti H0 ditolak, dan Ha diterima, menunjukkan pengaruh signifikan dari keseimbangan kehidupan kerja terhadap kepuasan kerja. Secara bersamaan, nilai-F (54,829) > tabel F (3,25), yang berarti H0 ditolak, dan Ha diterima, menunjukkan bahwa beban kerja dan keseimbangan kehidupan kerja bersama-sama memiliki efek yang signifikan pada kepuasan kerja di antara karyawan. Koefisien penentuan (R²) adalah 0,748, menunjukkan bahwa 74,8% kepuasan kerja dipengaruhi oleh beban kerja dan keseimbangan kehidupan kerja, sedangkan 25,2% sisanya dipengaruhi oleh variabel lain yang tidak diteliti dalam penelitian ini, seperti motivasi, keterlibatan kerja, ketidakhadiran, pergantian pergantian, dan kinerja.
Pengenalan Potensi Bisnis Digital bagi Siswa Yayasan Asyifa Baturaja Gultom, Angga; Shofia, Alima; Tusri , Yudi; Wulanda, Nourma; Rabiulkhri, Mailani; Anwar, Rani
Jurnal Abdimas Mahakam Vol. 8 No. 01 (2024): Januari
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24903/jam.v8i01.2543

Abstract

Abstrak Program pengabdian pengenalan potensi bisnis digital ini dilaksanakan selama periode masa ta'aruf siswa madrasah (Matsama), dengan metode pendekatan berbasis partisipatif dan edukatif untuk melibatkan siswa secara aktif dalam memahami konsep bisnis digital. Hasil dari program ini menunjukkan bahwa siswa-siswa Yayasan Asyifa Baturaja memiliki antusiasme tinggi terhadap pengenalan bisnis digital serta memahami konsep-konsep dasar penggunaan media sosial sebagai alat pemasaran digital. Beberapa siswa bahkan mulai merencanakan dan mengembangkan usaha kecil berbasis online, Program ini juga berperan dalam menginspirasi siswa untuk menjadi wirausaha mandiri dan berkontribusi positif bagi perkembangan ekonomi masyarakat di sekitar mereka. Kata Kunci: Potensi, Bisnis Digital; Yayasan Asyifa
Determinasi Faktor-Faktor Penyebab Turnover Intention Karyawan Di Encar Daihatsu Cabang Baturaja Wulanda, Nourma; Irawan, Andri; Dyah Ayu Putriani; Dahlia; Tati Herlina; Titie Syahnaz Natalia
Jurnal Bisnis Darmajaya Vol. 10 No. 2 (2024): Jurnal Bisnis Darmajaya
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat (LPPM)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30873/jurnalbisnis.v10i2.645

Abstract

This study aims to analyze the factors that influence employee turnover intention at Encar Daihatsu Baturaja Branch. Turnover intention is an employee's intention to leave their job, which can have a negative impact on productivity and organizational stability. The factors that cause turnover intention (Y) are Job Insecurity (X1) and workload (X2). This research uses a quantitative approach with a survey method through questionnaires distributed to employees. The analysis technique uses multiple linear regression. The results of the analysis show that job insecurity has a significant positive effect on turnover intention. Employees who feel insecure about their job continuity are more likely to look for opportunities elsewhere. In addition, workload also has a significant positive influence on turnover intention, where high levels of workload cause stress that encourages the intention to leave the job. Simultaneously, job insecurity and workload contribute significantly to the increase in employee turnover intention. Based on the results of this study, companies are advised to reduce job insecurity by creating more transparent policies and providing job stability guarantees. In addition, more effective workload management, such as fair division of tasks and provision of additional support, can help reduce employee stress levels. Thus, turnover intention can be reduced, and employee retention can be improved.
DIGITAL FREE TOURISM: STRATEGY FOR DEVELOPING TOURISM IN INDONESIA Permana, Indra; Mahmudin, Tono; Wulanda, Nourma; Adriant, Riki; Utami, Eva Yuniarti
JURNAL ILMIAH EDUNOMIKA Vol. 8 No. 2 (2024): EDUNOMIKA
Publisher : ITB AAS Indonesia Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29040/jie.v8i2.13514

Abstract

Abstract This research aims to (1) describe the potential of digital free in developing Indonesian tourism; and (2) know the strategy for developing Indonesian tourism through digital free. This research uses SWOT analysis. The results of this research show that (1) the digital free concept is considered appropriate to be applied in several natural destinations in Indonesia that have limited internet access; (2) strategies for developing Indonesian tourism through digital free based on SWOT analysis, including SO strategy through promoting digital free tourism to the public, WO strategy by developing the concept of digital free tourism to attract tourists, ST strategy through collaboration with tourism stakeholders to provide digital free tourism, and WT strategy through educating tourism managers to develop digital free tourism. Keywords: Digital free, tourism, develop