Garuda - Garba Rujukan Digital

PENINGKATAN KEMAMPUAN ANALISA DATA TUGAS AKHIR MAHASISWA MELALUI PELATIHAN PROGRAM SMARTPLS Sri Rahayu; Fifian Permata Sari
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 6 (2021): Desember
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Pada dasarnya mahasiswa tingkat akhir yang menyusun tugas akhir sering mengalami kesulitan pada saat menganalisa data penelitian. Sebagian besar mahasiswa belum mempunyai pengalaman dalam melakukan penelitian dan belum mengetahui program yang dapat digunakan untuk membantu dalam mengolah data, walaupan sudah mengetahui program yang dapat membantu mengolah data namun belum dapat mengoperasikan program tersebut. Selain itu, ternyata tidak sedikit mahasiswa menyerahkan pengolahan data penelitiannya kepada penyedia jasa di luar kampus secara ilegal. Namun sangat disayangkan bahwa hasil olahan data yang dilakukan penyedia jasa tersebut banyak terdapat kekeliruan. Hal tersebut dikarenakan si penyedia jasa tidak menguasai teknik dan teori statistik yang mumpuni. Akibatnya hasil pengelolahan data tersebut tidak memenuhi kaidah ilmiah. Fenomena tersebut terjadi karena mahasiswa lebih menyukai budaya instan dalam penyelesaian tugas akhir ketimbang menjalani proses. Oleh karena itu, kami mengambil langkah kongkrit dengan melaksanakan kegiatan pengabdian kepada masyarakat dengan mengadakan pelatihan bagi mahasiswa yang bertujuan memberikan pengetahuan dan keterampilan untuk mengolah data menggunakan aplikasi SmartPLS yang sangat penting bagi mahasiswa dalam rangka penyelesaian tugas akhir mereka. Pelatihan yang dilakukan telah berhasil meningkatkan 80% kemampuan mahasiswa dalam memahami dan menguasai SmartPLS. Abstract: Basically, final year students who compose their final project often have difficulty in analyzing research data. Most students do not have experience in conducting research and do not know the programs that can be used to assist in processing data, even though they already know programs that can help process data but have not been able to operate the program. In addition, it turns out that not a few students submit their research data processing to service providers outside the campus illegally. However, it is very unfortunate that the results of data processing carried out by these service providers contain many errors. This is because the service provider does not master the technical and statistical theory that is qualified. As a result, the results of data processing do not meet scientific principles. This phenomenon occurs because students prefer instant culture in completing the final project rather than undergoing the process. Therefore, we are taking concrete steps by carrying out community service activities by holding training for students which aims to provide knowledge and skills to process data using the SmartPLS application which is very important for students in order to complete their final project. The training carried out has succeeded in increasing 80% of students' abilities in understanding and mastering SmartPLS.

PEMANFAATAN DIGITAL MARKETING BAGI PELAKU USAHA MIKRO KECIL DAN MENENGAH PADA MASA PANDEMI COVID 19 Sri Rahayu; Novie Al Muhairah; Nazipawati Nazipawati
JMM (Jurnal Masyarakat Mandiri) Vol 5, No 5 (2021): Oktober
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Tujuan dari pengabdian kepada masyarakat ini adalah untuk meningkatkan pengetahuan dan keterampilan tentang digital marketing, khususnya media sosial dan berjualan di marketplace, bagi pelaku Usaha Mikro Kecil dan Menengah (UMKM) untuk meningkatkan penjualan dan keuntungan mereka. Kegiatan ini dihadiri oleh 15 peserta UMKM yang ada di Kecamatan Baturaja Timur, Kabupaten Ogan Komering Ulu. Metode yang digunakan dalam kegiatan ini adalah; pertama, penjelasan menggunakan slide power point dan LCD proyektor; kedua, berbagi pengalaman dan diskusi; ketiga, praktik langsung membuat akun media sosial (Facebook dan Instagram) dan bagaimana membuatnya menarik bagi pembeli (gambar, susunan kata, cerita, dan lainnya); dan terakhir praktik langsug membuat akun dan mendaftar berjualan di marketplace yang populer digunakan di Indonesia. Kegiatan ini diselenggarakan pada tanggal 4 Juli 2021. Hasil yang dicapai setelah melaksanakan kegiatan ini adalah 80% peserta telah mampu meyelesaikan pelatihan sesuai dengan kriteria yang diharapkan dari kegiatan ini yaitu mampu membuat media promosi melalui media sosial yaitu Facebook dan Instagram dan telah mampu berjualan di marketplace Shoppe dan Tokopedia. Sementara itu, terdapat 20% peserta yang masih harus dibantu dengan motivasi dalam menyelesaikan kegiatan ini. Semua peserta menunjukkan minat yang besar untuk menggunakan pemasaran digital terutama media sosial secara terus menerus. Abstract: The purpose of this community service is to increase knowledge and skills about digital marketing, especially social media and selling in the marketplace, for Micro, Small and Medium Enterprises (MSMEs) to increase their sales and profits. This activity was attended by 15 MSME participants in East Baturaja District, Ogan Komering Ulu Regency. The methods used in this activity are; first, an explanation using a power point slide and an LCD projector; second, sharing experiences and discussions; third, hands-on practice of creating social media accounts (Facebook and Instagram) and how to make them attractive to buyers (images, wording, stories, and others); and finally the practice of directly creating an account and registering to sell on a marketplace that is popularly used in Indonesia. This activity was held on July 4, 2021. The results achieved after carrying out this activity were that 80% of the participants had been able to complete the training in accordance with the criteria expected from this activity, namely being able to create promotional media through social media, namely Facebook and Instagram and have been able to sell in the marketplace. Shoppe and Tokopedia. Meanwhile, there are 20% of participants who still need help with motivation in completing this activity. All participants showed great interest in using digital marketing especially social media continuously.

PEMANFAATAN APLIKASI MENDELEY DAN GOOGLE FORM DALAM PEMBUATAN REFERENSI DAN KUISIONER TUGAS AKHIR MAHASISWA Sri Rahayu; Noviansyah Noviansyah
JMM (Jurnal Masyarakat Mandiri) Vol 6, No 1 (2022): Februari
Publisher : Universitas Muhammadiyah Mataram

Abstrak: Kegiatan pengabdian kepada masyarakat dengan mengadakan pelatihan bagi mahasiswa ini bertujuan untuk meningkatkan pengetahuan dan wawasan agar mahasiswa dapat mengoperasikan aplikasi Mendeley dalam pembuatan referensi dan mengoperasikan aplikasi Google Form dalam pembuatan kuesioner dan pengumpulan data penelitian dalam rangka penyelesaian tugas akhir mahasiswa. Adapun metode yang digunakan dalam pelaksanaan pengabdian ini adalah dengan penyuluhan, diskusi dan workshop dalam implemetasi penggunaan Mendeley Desktop dan Google Form. Beberapa hasil pengabdian yang dapat disimpulkan antara lain: semua peserta telah memahami dan langsung mengalami cara instalasi Mendeley termasuk cara pembuatan akun, mengentri bahan pustaka lewat folder yang telah disiapkan dan memahami dan mengalami cara membuka Google Form dan menggunakannya untuk membuat kuisioner online. Adanya ketertarikan peserta (mahasiswa) dalam mempelajari dan memahami lebih dalam cara penulisan sitasi (rujukan) dan referensi menggunakan aplikasi Mendeley dan pembuatan kuisioner online melalui penulisan tugas akhir mereka. Pelatihan diikuti oleh mahasiswa semester akhir program studi Manajemen, Universitas Baturaja sebanyak 30 peserta. Pelatihan yang dilakukan telah berhasil meningkatkan 80% kemampuan mahasiswa dalam memahami dan menguasai aplikasi Mendeley untuk pembuatan referensi dan Google Form untuk pembuatan kuisioner sehingga membantu menyelesaikan tugas akhir mahasiswa.Abstract: This community service activity by holding training for students aims to increase knowledge and insight so that students can operate the Mendeley application in making references and operating the Google Form application in making questionnaires and collecting research data in order to complete student final assignments. The methods used in the implementation of this service are counseling, discussions and workshops in implementing the use of Mendeley Desktop and Google Form. Some of the results of service that can be concluded include: all participants have understood and directly experienced the Mendeley installation method including how to create an account, enter library materials through the folders that have been prepared and understand and experience how to open Google Forms and use them to create online questionnaires. There is interest from participants (students) in learning and understanding more deeply how to write citations (references) and references using the Mendeley application and making online questionnaires through writing their final assignments. The training was attended by 30 participants in the final semester of Management study program, Baturaja University. The training carried out has succeeded in increasing 80% of students' ability to understand and master the Mendeley application for reference making and Google Forms for making questionnaires so as to help complete students' final assignments.

Pengaruh Kualitas Pelayanan, Harga Dan Promosi Terhadap Loyalitas Pelanggan Melalui Kepuasan Pelanggan Sri Rahayu; Darman Syafe’i
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 2 (2022): Article Research Volume 5 Number 2, Juni 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i2.808

The purpose of this research is to determine the influence of service quality, price and promotion on loyalty through cotumer satisfaction at Rocket Chicken Baturaja. The type of this research is Explanatory Research with data used in this study is primary data obtained using questionnaire and library research. Analysis of data using simple linear regression and multiple regression test with SPSS 26. While hypothesis testing using the t test, f test, correlation coefficient, and the coefficient of determination. Based on the analysis it can be concluded that there is a positive and significant influence between service quality to satisfaction, positive and significant influence between price to satisfaction, positive and significant influence between promotion to satisfaction, positive and significant influence between service quality, price and promotion to satisfaction between service quality to loyalty, positive and significat influence between price to loyalty, positive and significant influence between promotion to loyalty, there is positive and significant influence between service quality to loyalty, there is positive and significant influence between quality of the service, price and promotion to loyalty.

Pengaruh Digital Customer Experience dalam Menciptakan Customer Satisfaction dan Customer Loyalty di Era Digital Sri Rahayu; Sri Tita Faulina
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 5 No 1 (2022): Article Research Volume 5 Number 1, Januari 2022
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v5i1.568

The purpose of this study are (1) to analyze and find out how the influence of digital customer experience in creating OVO user satisfaction in the digital era; (2) to analyze and find out how the influence of digital customer experience in creating customer loyalty for OVO users in the digital era; and (3) to analyze and find out how the influence of consumer satisfaction on customer loyalty of OVO users in the digital era. The independent variable used is digital customer experience while the dependent variable is customer satisfaction and customer loyalty. The use of data analysis obtained from the object of research using a survey model with a quantitative approach. The number of samples obtained as respondents as many as 110 people. The data for analysis uses validity and reliability tests using the outer model and the SEM structural model as a representative of the inner model. The results of the analysis show that the value of R2 for the consumer satisfaction variable is 40.6% and the consumer loyalty variable is 50.9%, with a significant level of 0.05. The results show that digital customer experience has a positive influence on consumer satisfaction and customer loyalty of OVO users and consumer satisfaction has a positive effect on consumer loyalty of OVO users in the digital era.

PENGARUH KECOCOKAN ETIKA DAN KOMITMEN ORGANISASI TERHADAP TINGKAT TURNOVER MELALUI KEPUASAN KERJA SEBAGAI VARIABEL INTERVENING Sri Rahayu
Jurnal Manajemen Bisnis Unbara Vol 1 No 2 (2020)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

The objectives of this research are: (1) to analyze and know how big the personality fit effects job satisfaction of employees empirically, (2) to analyze and know how big the organization commitment effects job satisfaction of employees empirically,(3) to analyze and know how big the personality fit effect turnover intentions of employees empirically, (4) to analyze and know how big the organization commitment effect on turnover intentions of employees empirically, and (5) to analyze and know how big the job satisfaction effect on turnover intentions of employees empirically. Forty three respondents were selected by using census sampling method; those were the ones who worked in Mahakarya Asia University of Studi Program outside the main campus Baturaja. They have been working for more or less five years. The data were collected by questionnaires and documentation. The data were analyzed by using regression analysis. The result showed that R square (R2) was 62.4% and significance level was 0.000.This result indicated that personality fit and organization commitment affected positively and significantly on job satisfaction. Therefore, the result showed that R square (R2) 53.4% and significance level was 0.000. This result indicated that personality fit and organization commitment affected negatively and significantly on turnover intentions. These findings strengthened other researchers’ finding in which personality fit and organization commitment factors had direct effects on turnover intentions and personality fit and organization commitment factors had indirect effects on turnover intentions using job satisfaction as intervening variable.

PENGARUH BRAND IMAGE DAN KUALITAS PRODUK TERHADAP KEPUASAN DAN LOYALITAS KONSUMEN (STUDI PADA PELANGGAN KFC CABANG BATURAJA) Sri - Rahayu; Maulana Hadi Kusuma
Jurnal Manajemen Bisnis Unbara Vol 2 No 2 (2021)
Publisher : Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Baturaja

This study aimed to determine the effect of Brand Image on Customer Satisfaction, determine the effect of Product Quality on Customer Satisfaction, determine the effect of Customer Satisfaction on Customer Loyalty, determine the effect of Brand Image on Customer Loyalty, determine the effect of Product Quality on Customer Loyalty. The type of research used is explanatory research with quantitative approach. The research conducted by Purposive techniques of 100 customer of KFC Branch Baturaja. Data were collected through questionare. Descriptive analysis and path analysis were used as data analysis techniques.The result of the study reveals that Brand Image has direct and significant effect on Customer Satisfaction, Product Quality has direct and significant effect on Customer Satisfaction, Customer Satisfaction has direct and significant effect on Customer Loyalty, Brand Image has direct and not significant effect on Customer Loyalty, Product Quality has direct and significant effect on Customer Loyalty. Thus, the company should continue to improve the brand image and product quality of KFC Branch Baturaja, so that customer will continue to become a loyal customer. KFC Branch Baturaja should continue to deliver satisfaction to its customer.

Pengaruh Disiplin Kerja, Motivasi Kerja Dan Komitmen Organisasi Terhadap Kepuasan Kerja dan Kinerja Pegawai Sri Rahayu; Dahlia Dahlia
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 1 (2023): Article Research Volume 6 Number 1, Januari 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i1.925

The purpose of this study was to determine the effect of work discipline, work motivation and organizational commitment on employee performance through employee job satisfaction at the Agency for Personnel and Human Resources Development (BKPSDM) Ogan Komering Ulu Regency. This type of research is Explanatory Research with the data used in this study is primary data obtained by using questionnaires and literature study. Data analysis used simple linear regression and multiple regression test with SPSS 26. Meanwhile, hypothesis testing used t test, f test, correlation coefficient, and coefficient of determination. Based on the results of the analysis, it can be concluded that there is a positive and significant influence between work discipline on satisfaction; positive and significant influence between work motivation on satisfaction; positive and significant influence between organizational commitment to satisfaction; positive and significant influence between work discipline, work motivation and organizational commitment to satisfaction; positive and significant influence between work discipline on loyalty; positive and significant influence between work motivation on loyalty; there is a positive and significant effect between organizational commitment to loyalty; there is a positive and significant influence between work discipline, work motivation and organizational commitment to loyalty; and the positive and significant influence between work discipline, work motivation and organizational commitment on employee loyalty through employee job satisfaction.

Loyalitas Konsumen : Konseptualisasi, Anteseden dan Konsekuensi Sri Rahayu; Mugi Harsono
Jesya (Jurnal Ekonomi dan Ekonomi Syariah) Vol 6 No 2 (2023): Article Research Volume 6 Number 2, Juni 2023
Publisher : LPPM Sekolah Tinggi Ilmu Ekonomi Al-Washliyah Sibolga

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36778/jesya.v6i2.1196

Customer loyalty has been recognized as a dominant factor in the success of business organizations. It has therefore received a great deal of attention in marketing and management theory and practice. This article aims to explain the important role of customer loyalty variables in marketing activities. In addition to explaining the determinants or antecedents of customer loyalty. In addition, this research will also identify the consequences that arise from consumer loyalty, which has an impact on managerial policies that are useful for the company.

Pengaruh Harga, Kepercayaan dan Kualitas Produk Terhadap Keputusan Pembelian Pengguna E-Commerce Tokopedia Sri Rahayu
MBIA Vol 20 No 1 (2021): Management, Business, and Accounting (MBIA)
Publisher : Direktorat Riset dan Pengabdian kepada Masyarakat Universitas Bina Darma

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33557/mbia.v20i1.1271

The purpose of this study is: (1) to analyze and know how the effect of price on consumer purchasing decisions e-commerce Tokopedia, (2) to analyze and know how the effect of trust on consumer purchasing decisions e-commerce Tokopedia, and (3) to analyze and know how the effect of product quality on consumer purchasing decisions e-commerce Tokopedia. The independent variables used are price, trust, and product quality, while the dependent variable is the purchase decision. The sample used in this study was one hundred and seven respondents were selected using the purposing sampling method; those were students of the informatics management study program at the Asian Mahakarya University PSDKU Baturaja Batch 2020. Using questionnaires and documentation collected the data. The data were analyzed by using multiple linear regression analysis. The result showed that R square (R2) was 61,2%, and the significance level was 0.05. This result indicated that price, trust, and product quality positively and significantly affected consumers' purchasing decisions in e-commerce Tokopedia. Abstrak Tujuan penelitian ini adalah : (1) untuk menganalisis dan mengetahui bagaimana pengaruh harga terhadap keputusan pembelian pengguna e-commerce Tokopedia, (2) untuk menganalisis dan mengetahui bagaimana pengaruh kepercayaan terhadap keputusan pembelian pengguna e-commerce Tokopedia, dan (3) untuk menganalisis dan mengetahui bagaimana pengaruh kualitas produk terhadap keputusan pembelian pengguna e-commerce Tokopedia. Variabel independen yang digunakan adalah harga, kepercayaan dan kualitas produk, sedangkan variabel dependen adalah keputusan pembelian. Sampel yang diteliti dalam penelitian ini sebanyak 107 responden yang dipilih menggunakan metode purposing sampling yaitu mahasiswa program studi Manajemen Informatika Angkatan 2020 Universitas Mahakarya Asia PSDKU Baturaja. Data dikumpulkan menggunakan quisioner dan dokumentasi. Data dianalisis menggunakan Regresi Linier Berganda. Hasil analisis menunjukkan nilai R2 sebesar 61,2% dan tingkat signifikan sebesar 0,05. Hasil penelitian menunjukkan bahwa Harga produk, Kepercayaan dan Kualitas Produk memberikan pengaruh positif terhadap keputusan pembelian pengguna e-commerce Tokopedia. Kata Kunci: Harga, Kepercayaan, Kualitas Produk dan Keputusan Pembelian.

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