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DETERMINANT FACTORS OF CUSTOMER SATISFACTION : EVIDENCE ON UNWIM FUTSAL SPORT Amelia, Risna; Nurhidayati, Ninin; Hadiaty, Fifit
Jurnal Ilmu Akuntansi dan Bisnis Syariah (AKSY) Vol 7, No 1 (2025): Jurnal Ilmu Akuntansi dan Bisnis Syariah
Publisher : UIN Sunan Gunung Djati Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.15575/aksy.v7i1.43604

Abstract

The purpose of this study was to find out how product quality, price, customer satisfaction and how much the influence is on customer satisfaction at Unwim Futsal Sport. In this study, there are three variables, those are product quality as the independent variable (X1), then price as the independent variable (X2) and customer satisfaction as the dependent variable (Y). The method used is descriptive analysis method to identify the problem of how product quality, price and how customer satisfaction are at Unwim Futsal Sport. Meanwhile the verificative analysis method is used to identify the problem of how much the influence of product quality and price have on customer satisfaction at Unwim Futsal Sport. The data collection technique uses primary data including interviews, observations and questionnaires that distributed to 100 respondents of Unwim Futsal Sport customers. As for the secondary data is obtained through literature study. To measure the effect of product quality and price on customer satisfaction, the researcher uses simple linear regression analysis and the coefficient of determination with the MSI and SPSS 20 programmes For Windows. Based on the results of the research, Product Quality has a significant effect on Customer Satisfaction. Price has a significant effect on Customer Satisfaction. Based on the results of simultaneous tests, Product Quality and Customer Satisfaction have a significant effect.
MODERASI GENDER DALAM HUBUNGAN KUALITAS LAYANAN DAN KEPUASAN NASABAH: STUDI KASUS CUSTOMER SERVICE BANK BRI DI INDONESIA SOFYAN, MOHAMMAD; RUMIKI, DJURAIDJ; MUSADAT, IRFAN ACHMAD; NURHIDAYATI, NININ
JURNAL AKUNTANSI DAN KEUANGAN Vol 13 No 2 (2024): Jurnal Akuntansi dan Keuangan
Publisher : Fakultas Ekonomi Universitas Islam Indragiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32520/jak.v13i2.3970

Abstract

This study aims to analyze the impact of service quality dimensions on customer satisfaction at Bank BRI, focusing on five dimensions of service quality: Tangibles, Empathy, Responsiveness, Reliability, and Assurance. The study uses a quantitative method with data analysis employing Partial Least Squares Structural Equation Modeling (PLS-SEM) and involves 140 Bank BRI customer respondents from across Indonesia. The results indicate that the dimensions of Assurance, Tangibles, Reliability, Responsiveness, and Empathy significantly affect customer satisfaction. This study also examines the moderating role of customer service gender in the relationship between service quality dimensions and customer satisfaction, which shows a small effect with an f² value of 0.009, indicating that gender does not significantly impact this relationship. Based on these findings, it is recommended that Bank BRI improve service quality by focusing on physical elements and customer service competencies, as well as enhancing the Empathy dimension to increase overall customer satisfaction. This study provides important insights for bank management in efforts to enhance customer satisfaction and loyalty through improved service quality.
Exploring Human Resources Development as a Determining Factor for Organizational Success: A Qualitative Approach Pahala, Yosi; Haryanto, Anung; Nurhidayati, Ninin; Subehana, Subehana; Sidjabat, Sonya
Dinasti International Journal of Management Science Vol. 6 No. 6 (2025): Dinasti International Journal of Management Science (July - August 2025)
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijms.v6i6.5317

Abstract

This research explores the strategy of human resource development in Jakarta universities in the face of digital transformation and the Independent Learning Independent Campus (MBKM) policy, as well as the role of digitalization of HR management (Digital HR) in increasing organizational effectiveness. The method used is a qualitative approach with secondary data analysis from national and international journals over the past ten years. The results show that HR competence is the main factor in organizational success in the digital era. Technology-based HR development strategies, with stakeholder support, produce adaptive, innovative, and globally competitive human resources. Organizations that are responsive to technological and social change tend to have an edge over the competition. This study has limitations, such as the use of secondary studies that are not representative of all organizations, and has not been in-depth analyzing organizational cultural factors, technological readiness, and policy support. The absence of primary data also makes the research results theoretical. Nevertheless, these findings make an important conceptual contribution and can serve as a basis for further research in developing HR management models that are relevant to the demands of the digital age and the implementation of MBKM policies.