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All Journal JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM)
Armanda, Erwin
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Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Electrical & Electronics Engineering Industrial & Manufacturing Engineering Public Health

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Usulan Strategi Pengembangan UMKM Keripik Cabe Melur Menggunakan Metode Business Model Canvas Armanda, Erwin; Anwardi, Anwardi; Kusumanto, Ismu; Yola, Melfa; Harpito, Harpito
JURNAL Al-AZHAR INDONESIA SERI SAINS DAN TEKNOLOGI Vol 10, No 1 (2025): January 2025
Publisher : Universitas Al Azhar Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36722/sst.v10i1.2924

Abstract

UMKM Keripik Cabe Melur is a business operating in the snack food sector located in Dumai City. UMKM Keripik Cabe Melur continues to develop in terms of equipment which now uses machines but in running its business it experiences problems with sales not reaching targets. This research aims to analyze the business model description and propose alternative strategies for developing UMKM Keripik Cabe Melur. This research uses the Business Model Canvas method and SWOT Analysis method which will provide strategy proposals starting with carrying out BMC analysis, IFE matrix, IFE Matrix, IE matrix, SWOT matrix analysis and eventually proposed a feasible BMC. Alternative strategies proposed are identifying most potential customer segments (need to reach online resellers), value propositions (increasing purchasing media on social media and e-commerce and being able to increase production according to demand), channels (marketing and promotion via social media, gift shops and e-commerce such as Tik Tok shop, Shopee, Lazada, Instagram and Facebook with special prices), key activities (Sales and promotions via social media and e-commerce with attractive posters), Key resources (requires a smartphone to support sales and promotions on social media and e-commerce), Key partners (cooperating with goods delivery services) and cost structure (incurring promotion and internet service costs).Keywords - Business Model Canvas Method, Development Strategy, Keripik Cabe, UMKM, SWOT Method.
E-COMMERCE KEPADA UMKM MINIATUR KAPAL UNTUK MENINGKATKAN DAYA SAING DI ERA GLOBAL Mu’azamsyah, Muhammad; Fatahuddin, Fatahuddin; Muqtafin, Muqtafin; Armanda, Erwin; Nadia, Nadia; Masyita, Nita Nur; Tambunan, Rudi; Silvia, Silvia
Jurnal Pengabdian, Pembelajaran dan Pemberdayaan Ekonomi Masyarakat (JP3EM) Vol 2 No 2: April 2025
Publisher : P3M STIE Pembangunan Tanjungpinang

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Abstract

The problem faced by Pengudang Village when we conducted the survey was that the community still lacked knowledge and training related to social media as a business promotion tool. This is due to the location of Pengudang Village which is far from the city center and there are no facilities or staff to provide outreach to the community regarding the digital era for promotion. We see that the potentials of Pengudang Village have not been maximized properly. Therefore, we provide training and marketing assistance through e-commerce to MSMEs Miniature Pinisi Ships which aim to boost the MSME economy again. We focus on marketing through e-commerce for MSMEs Miniature Pinisi Ships through social media Instagram, Facebook and WhatsApp by creating a new Instagram account for the business and tidying up the business owner's Facebook account while WhatsApp still uses the business owner's personal account. The marketing steps through social media are by posting photos of the business product in the form of Miniature Pinisi Ships on the social media accounts mentioned above as well as describing the method of manufacture and materials used to make products and procedures for ordering or purchasing Miniature Pinisi Ships
Co-Authors anwardi, anwardi Fatahuddin, Fatahuddin Harpito, Harpito Ismu Kusumanto Masyita, Nita Nur Melfa Yola, Melfa Muqtafin, Muqtafin Mu’azamsyah, Muhammad Nadia Nadia Silvia Silvia Tambunan, Rudi