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All Journal Value Added: Majalah Ekonomi & Bisnis Bisma: Jurnal Bisnis dan Manajemen Accounting and Management Journal Jurnal Riset Manajemen dan Ekonomi House of Management and Business Journal Jurnal Inovasi Bisnis Manajemen dan Akuntansi Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi JCSE: Journal of Community Service and Empowerment Journal of Community Research & Engagement (JCRE) Jipmas : Journal Inovasi Pengabdian Masyarakat Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Pajak dan Manajemen Sigma: Jurnal Sinergi Mengabdi
Reni Suci Wahyuni
Politeknik Sawunggalih Aji
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Workshop Kepemimpinan : Manajemen Sarana Prasarana Bagi Mahasiswa MPI UIN Prof. KH. Saifuddin Zuhri Purwokerto Rizana, Dani; Wahyuni, Reni Suci; Mayasari, Novi
Journal of Community Research & Engagement Vol. 1 No. 2 (2025): January 2025
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/8rqm8246

Abstract

Manajemen sarana dan prasarana (sarpras) merupakan salah satu aspek strategis dalam pengelolaan pendidikan yang mendukung keberhasilan proses pembelajaran. Mahasiswa Program Studi Manajemen Pendidikan Islam (MPI) UIN Prof. KH. Saifuddin Zuhri Purwokerto, sebagai calon manajer pendidikan, perlu memiliki pemahaman mendalam dan keterampilan praktis dalam mengelola sarpras secara efektif sebagai bekal Praktek kerja Lapangan (PKL). Tujuan abdimas ini adalah meningkatkan kompetensi mahasiswa, mencakup pemahaman teoretis, keterampilan praktis, dan kemampuan kepemimpinan dalam pengelolaan sarpras. Kegiatan ini menggunakan metode workshop partisipatif yang mengintegrasikan teori dan praktik. Pelaksanaan berlangsung selama satu hari, melibatkan 150 mahasiswa MPI, dengan tahap-tahap berupa penyampaian materi dan diskusi interaktif. Kesimpulannya, workshop ini efektif dalam meningkatkan kompetensi mahasiswa MPI di bidang manajemen sarpras dan kepemimpinan. Untuk keberlanjutan, disarankan adanya evaluasi lanjutan pasca PKL yang memberikan pengalaman nyata dalam pengelolaan sarpras di institusi pendidikan tempat PKL.
Pengaruh Strategi Content Marketing dan Mekanisme Pembayaran COD terhadap Keputusan Pembelian pada Social Commerce Tiktok Shop Reni Suci Wahyuni; Kuswadi Rustam; Retno Setioningsih
JURNAL RISET MANAJEMEN DAN EKONOMI (JRIME) Vol. 4 No. 2 (2026): April : Jurnal Riset Manajemen dan Ekonomi
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrime.v4i2.4411

Abstract

The development of social commerce has encouraged the integration of content-based marketing strategies with transaction mechanisms that enhance consumers’ perceived security. TikTok Shop, as a video-based e-commerce platform, introduces new dynamics in consumers’ purchase decision-making processes. This study aims to analyze the effects of content marketing and the Cash on Delivery (COD) system on consumers’ purchase decisions on the TikTok Shop e-commerce platform. This research adopts a quantitative approach using a survey method involving 101 TikTok Shop users in Indonesia who have made purchases on the platform. Data were collected through an online questionnaire and analyzed using multiple linear regression with the assistance of SPSS. The results indicate that content marketing and the Cash on Delivery (COD) system have positive and significant effects on purchase decisions, both partially and simultaneously. Partially, the COD system exerts a more dominant influence than content marketing. The coefficient of determination shows that the independent variables explain a substantial proportion of the variance in consumers’ purchase decisions. These findings suggest that purchase decisions on TikTok Shop are influenced by a combination of content quality and payment mechanisms that reduce consumers’ perceived risk.
Workshop Soft Skills Kepemimpinan: Manajemen Sarana Dan Prasarana Mahasiswa Program Studi MPI UIN Saizu Purwokerto Dani Rizana; Novi Mayasari; Reni Suci Wahyuni
SIGMA : Jurnal Sinergi Mengabdi Vol. 4 No. 1 (2026): Juli 2026
Publisher : LPPM-IAI Hidayatullah Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61456/jurnalsigma.v4i1.401

Abstract

Leadership soft skills are essential competencies that university students need to prepare for organizational and professional challenges. However, leadership competencies should be supported by managerial skills, particularly in managing educational facilities and infrastructure, which contribute to organizational effectiveness. This community service program aimed to describe the implementation of a leadership soft skills workshop through facilities and infrastructure management for students of the Islamic Education Management (MPI) Study Program, Faculty of Tarbiyah and Teacher Training, UIN Prof. K.H. Saifuddin Zuhri Purwokerto. The program employed a participatory approach consisting of preparation, implementation, and evaluation stages. The workshop was conducted through lectures, interactive discussions, observation, documentation, and participant feedback, while the collected data were analyzed using descriptive qualitative analysis. The results showed that the workshop was successfully implemented and received positive responses from participants. Students actively participated in the activities, demonstrated a better understanding of leadership and facilities management concepts, and were able to identify problems and propose alternative solutions related to educational facilities management. The workshop also strengthened students' understanding of managerial competencies as an integral part of leadership soft skills. Therefore, this workshop can serve as an effective alternative for strengthening leadership soft skills among university students.
Pengaruh Promosi Media Sosial dan Endorsement Food Content Creator terhadap Keputusan Pembelian Reni Suci Wahyuni; Ahmad Syarif Mutsanna
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 1 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i1.292

Abstract

This study aims to analyze the influence of social media promotion and food content creator endorsements on consumer purchasing decisions for Raja Cireng products in Kebumen. The method used in this study is a quantitative approach with a survey technique through the distribution of questionnaires to 100 respondents. Data analysis was conducted using multiple linear regression with the help of SPSS software. The results show that partially, neither social media promotion nor food content creator endorsements have a significant effect on purchasing decisions. Simultaneously, both variables also have no significant effect, with a coefficient of determination (R²) of 0.027 or 2.7%, which means that only a small portion of purchasing decisions can be explained by these two variables. This finding indicates that the digital promotion strategy used has not been effective in influencing consumer purchasing behavior in local areas such as Kebumen. This study provides implications that marketing approaches need to be adapted to the demographic characteristics and preferences of local consumers to achieve more optimal results.
Exploring the Mediating Role of Attitude between Serendipity and Trust in Seller toward Online Purchase Reni Suci Wahyuni; Ahmad Syarif Mutsanna; Dani Rizana
Value Added : Majalah Ekonomi dan Bisnis Vol 22, No 1 (2026): Value Added : Majalah Ekonomi dan Bisnis (April period)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v22i1.20869

Abstract

This study investigates the effects of serendipity and trust in seller on online purchase intention, with attitude functioning as a mediating variable among Shopee Live users in Central Java, Indonesia. A quantitative survey approach was employed, involving 150 respondents, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both serendipity and trust in seller exert positive and significant effects on attitude and online purchase intention, both directly and indirectly through attitude. These results indicate that affective experiences and cognitive trust operate synergistically in shaping consumers’ online purchasing intentions. Theoretically, this research extends the application of the Theory of Reasoned Action and the Stimulus–Organism–Response (S-O-R) framework within the context of live commerce. Practically, it offers strategic insights for e-commerce practitioners to enhance interactive experiences and strengthen consumer trust in digital marketplaces.
Co-Authors Ahmad Syarif Mutsanna Dani Rizana Fitra, Joko Harini Abrilia Setyawati Henny Welsa Margaretta Nuke Tanjungsari Muinah Fadhilah Muinah Fadhilah, Muinah Novi Mayasari Retno Setioningsih Rustam, Kuswadi Supriono Wardoyo, Eko