Article Per Year (5 Year)
p-Index From 2021 - 2026
2.293
P-Index
This Author published in this journals
All Journal Value Added: Majalah Ekonomi & Bisnis Bisma: Jurnal Bisnis dan Manajemen Accounting and Management Journal House of Management and Business Journal Jurnal Inovasi Bisnis Manajemen dan Akuntansi Fokus Bisnis: Media Pengkajian Manajemen dan Akuntansi JCSE: Journal of Community Service and Empowerment Journal of Community Research & Engagement (JCRE) Jipmas : Journal Inovasi Pengabdian Masyarakat Darma Abdi Karya: Jurnal Pengabdian Kepada Masyarakat Jurnal Akuntansi Pajak dan Manajemen
Reni Suci Wahyuni
Politeknik Sawunggalih Aji
Religion Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

Published : 13 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 13 Documents
Search

 1   2 
Workshop Kepemimpinan : Manajemen Sarana Prasarana Bagi Mahasiswa MPI UIN Prof. KH. Saifuddin Zuhri Purwokerto Rizana, Dani; Wahyuni, Reni Suci; Mayasari, Novi
Journal of Community Research & Engagement Vol. 1 No. 2 (2025): January 2025
Publisher : LPPM STIE Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60023/8rqm8246

Abstract

Manajemen sarana dan prasarana (sarpras) merupakan salah satu aspek strategis dalam pengelolaan pendidikan yang mendukung keberhasilan proses pembelajaran. Mahasiswa Program Studi Manajemen Pendidikan Islam (MPI) UIN Prof. KH. Saifuddin Zuhri Purwokerto, sebagai calon manajer pendidikan, perlu memiliki pemahaman mendalam dan keterampilan praktis dalam mengelola sarpras secara efektif sebagai bekal Praktek kerja Lapangan (PKL). Tujuan abdimas ini adalah meningkatkan kompetensi mahasiswa, mencakup pemahaman teoretis, keterampilan praktis, dan kemampuan kepemimpinan dalam pengelolaan sarpras. Kegiatan ini menggunakan metode workshop partisipatif yang mengintegrasikan teori dan praktik. Pelaksanaan berlangsung selama satu hari, melibatkan 150 mahasiswa MPI, dengan tahap-tahap berupa penyampaian materi dan diskusi interaktif. Kesimpulannya, workshop ini efektif dalam meningkatkan kompetensi mahasiswa MPI di bidang manajemen sarpras dan kepemimpinan. Untuk keberlanjutan, disarankan adanya evaluasi lanjutan pasca PKL yang memberikan pengalaman nyata dalam pengelolaan sarpras di institusi pendidikan tempat PKL.
Pengaruh Promosi Media Sosial dan Endorsement Food Content Creator terhadap Keputusan Pembelian Wahyuni, Reni Suci; Ahmad Syarif Mutsanna
Jurnal Inovasi Bisnis Manajemen dan Akuntansi Vol. 4 No. 1 (2026): JIBMA : Jurnal Inovasi Bisnis Manajemen dan Akuntansi
Publisher : PT. Karya Inovatif Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65255/jibma.v4i1.292

Abstract

This study aims to analyze the influence of social media promotion and food content creator endorsements on consumer purchasing decisions for Raja Cireng products in Kebumen. The method used in this study is a quantitative approach with a survey technique through the distribution of questionnaires to 100 respondents. Data analysis was conducted using multiple linear regression with the help of SPSS software. The results show that partially, neither social media promotion nor food content creator endorsements have a significant effect on purchasing decisions. Simultaneously, both variables also have no significant effect, with a coefficient of determination (R²) of 0.027 or 2.7%, which means that only a small portion of purchasing decisions can be explained by these two variables. This finding indicates that the digital promotion strategy used has not been effective in influencing consumer purchasing behavior in local areas such as Kebumen. This study provides implications that marketing approaches need to be adapted to the demographic characteristics and preferences of local consumers to achieve more optimal results.
Exploring the Mediating Role of Attitude between Serendipity and Trust in Seller toward Online Purchase Wahyuni, Reni Suci; Mutsanna, Ahmad Syarif; Rizana, Dani
Value Added : Majalah Ekonomi dan Bisnis Vol 22, No 1 (2026): Value Added : Majalah Ekonomi dan Bisnis (April period)
Publisher : Universitas Muhammadiyah Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26714/vameb.v22i1.20869

Abstract

This study investigates the effects of serendipity and trust in seller on online purchase intention, with attitude functioning as a mediating variable among Shopee Live users in Central Java, Indonesia. A quantitative survey approach was employed, involving 150 respondents, and the data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The findings reveal that both serendipity and trust in seller exert positive and significant effects on attitude and online purchase intention, both directly and indirectly through attitude. These results indicate that affective experiences and cognitive trust operate synergistically in shaping consumers’ online purchasing intentions. Theoretically, this research extends the application of the Theory of Reasoned Action and the Stimulus–Organism–Response (S-O-R) framework within the context of live commerce. Practically, it offers strategic insights for e-commerce practitioners to enhance interactive experiences and strengthen consumer trust in digital marketplaces.
Co-Authors Ahmad Syarif Mutsanna Dani Rizana Fitra, Joko Harini Abrilia Setyawati Henny Welsa Margaretta Nuke Tanjungsari Muinah Fadhilah Muinah Fadhilah, Muinah Mutsanna, Ahmad Syarif Novi Mayasari Supriono Wardoyo, Eko