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All Journal International Journal of Community Service (IJCS) Indonesian Research Journal on Education
Lasera, Greis
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Digital Marketing Challenges: Damar Batik Jogja and Utilizing the Shopee, Tiktok, and Instagram Platforms Lasera, Greis; Anjelika, Aviva; Ariantanto, Wimar; Lero, Stevani; Pratama, Dandi Yoga; Kusumawardhani, Ratih
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.1165

Abstract

The large number of internet users in Indonesia is a major factor for UMKM Damar Batik business actors to utilize digital marketing to reach wider consumers. Damar Batik, as one of the prominent brands in batik products, needs to optimize its digital marketing strategy in order to compete in an increasingly competitive market. In this community service program, the focus is directed at utilizing digital marketing to build brand awareness for Damar Batik. The results of this service show that the use of digital marketing through social media, e-commerce, has great potential to build brand awareness for Damar Batik. The use of consistent slogans or messages can help shape public perception of Damar Batik as a strong brand rooted in local batik culture. Platforms such as shope, tiktok and Instagram and e-commerce are considered to play an important role in strengthening the position of the Damar Batik brand in the eyes of the public as an authentic batik brand that is relevant to the times.
The Influence of K3 Programs, Work Environment, and Competencies on Employee Performance At The Yogyakarta Fire Service Lasera, Greis; Subiyanto, Didik; Purnamarini, Tri Ratna
Indonesian Research Journal on Education Vol. 6 No. 1 (2026): Irje 2026
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/irje.v6i1.4073

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh program Keselamatan dan Kesehatan Kerja (K3), lingkungan kerja, dan kompetensi terhadap kinerja karyawan di dinas pemadam kebakaran. Lingkungan kerja yang aman dan nyaman, didukung oleh program K3 yang efektif, diharapkan dapat meminimalkan risiko kecelakaan dan meningkatkan produktivitas karyawan. Selain itu, kompetensi, yang meliputi keterampilan, pengetahuan, dan sikap kerja, memainkan peran penting dalam mendukung efektivitas tugas. Penelitian ini menggunakan metode kuantitatif dengan pendekatan survei. Data dikumpulkan melalui kuesioner dan dianalisis menggunakan analisis regresi linier berganda. Hasil penelitian ini diharapkan menunjukkan bahwa program K3, lingkungan kerja, dan kompetensi memiliki pengaruh positif dan signifikan terhadap kinerja karyawan. Dengan meningkatkan ketiga variabel ini, kinerja karyawan diharapkan menjadi lebih optimal, khususnya dalam menangani situasi kerja berisiko tinggi.
Co-Authors Anjelika, Aviva Ariantanto, Wimar Kusumawardhani, Ratih Lero, Stevani Pratama, Dandi Yoga Purnamarini, Tri Ratna Subiyanto, Didik