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All Journal Jambura Economic Education Journal International Journal of Community Service (IJCS)
Lero, Stevani
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Digital Marketing Challenges: Damar Batik Jogja and Utilizing the Shopee, Tiktok, and Instagram Platforms Lasera, Greis; Anjelika, Aviva; Ariantanto, Wimar; Lero, Stevani; Pratama, Dandi Yoga; Kusumawardhani, Ratih
IJCS: International Journal of Community Service Vol. 3 No. 2 (2024): July-December
Publisher : PT Inovasi Pratama Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55299/ijcs.v3i2.1165

Abstract

The large number of internet users in Indonesia is a major factor for UMKM Damar Batik business actors to utilize digital marketing to reach wider consumers. Damar Batik, as one of the prominent brands in batik products, needs to optimize its digital marketing strategy in order to compete in an increasingly competitive market. In this community service program, the focus is directed at utilizing digital marketing to build brand awareness for Damar Batik. The results of this service show that the use of digital marketing through social media, e-commerce, has great potential to build brand awareness for Damar Batik. The use of consistent slogans or messages can help shape public perception of Damar Batik as a strong brand rooted in local batik culture. Platforms such as shope, tiktok and Instagram and e-commerce are considered to play an important role in strengthening the position of the Damar Batik brand in the eyes of the public as an authentic batik brand that is relevant to the times.
Pengaruh Lingkungan Kerja, Kompensasi Dan Kepuasan Kerja Terhadap Motivasi Intrinsik Pegawai, di Kantor Kelurahan Purwokinanti Berlian Lero, Stevani; Subiyanto, Didik; Yulianto, Eko
Jambura Economic Education Journal Vol 8, No 1 (2026): January 2026
Publisher : Gorontalo State University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37479/jeej.v8i1.33477

Abstract

This istudy iaims ito ianalyze ithe iinfluence iof ithe iwork ienvironment, icompensation, iandjobsatisfaction ion ithe iintrinsic imotivation iof iemployees iin iPurwokinanti iBerlian iVillage.Data iwere icollected ithrough iquestionnaires ifrom i60 iemployees iand ianalyzed iusing iSPSS25. iThe iresults ishowed ia ipositive iand isignificant iinfluence ion iintrinsic imotivation, iwhile the iwork ienvironment, icompensation, iand ijob isatisfaction ihad ia ipositive ieffect ion  intrinsic imotivationThis istudy iaims ito ianalyze ithe iinfluence iof ithe iwork ienvironment, icompensation, iandjobsatisfaction ion ithe iintrinsic imotivation iof iemployees iin iPurwokinanti iBerlian iVillage.Data iwere icollected ithrough iquestionnaires ifrom i60 iemployees iand ianalyzed iusing iSPSS25. iThe iresults ishowed ia ipositive iand isignificant iinfluence ion iintrinsic imotivation, iwhile the iwork ienvironment, icompensation, iand ijob isatisfaction ihad ia ipositive ieffect ion  intrinsic imotivation.
Co-Authors Anjelika, Aviva Ariantanto, Wimar Eko Yulianto Kusumawardhani, Ratih Lasera, Greis Pratama, Dandi Yoga Subiyanto, Didik