Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Jurnal Manajemen Bisnis dan Kewirausahaan Inobis: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Palupi, Rosa De Lima Dyah Retno
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Peran Kepuasan Kerja dan Komitmen Organisasional Terhadap Kebahagiaan Di Tempat Kerja Felicia, Monica; Pramudita, Dismas Persada Dewangga; Palupi, Rosa De Lima Dyah Retno; Bhimasta, Raden Agoeng
INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia Vol. 8 No. 1 (2024): INOBIS: Jurnal Inovasi Bisnis dan Manajemen Indonesia
Publisher : Forum Inovasi Bisnis dan Manajemen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31842/jurnalinobis.v8i1.354

Abstract

This study investigates the influence of job satisfaction and organizational commitment on employee happiness at work. Adopting a quantitative research approach, data were collected through a structured survey involving 53 employees of PT. Global Intermedia Nusantara (Provider of consulting services, analysis, design and implementation of information systems in the company). The Partial Least Square (PLS) analysis model was applied to explore the interrelationships among the variables. The findings indicate that job satisfaction plays a pivotal role in enhancing happiness at work, with employees reporting greater contentment when their job expectations and needs are met. Additionally, organizational commitment emerges as a critical factor, demonstrating a strong positive impact on workplace happiness. This suggests that employees who feel emotionally attached to their organization and aligned with its goals tend to experience higher levels of happiness. The results of this study indicate a positive and significant effect of job satisfaction on happiness at work. Organizational commitment is also proven to have a positive and significant effect on employee happiness at work. These results underline the need for organizations to prioritize strategies that cultivate job satisfaction and reinforce organizational commitment.
Teknologi dipersonalisasi dan kepribadian narsistik di kalangan Generasi Z Palupi, Rosa De Lima Dyah Retno; Widjojo, Maria Rosa Ratna Sri Anggraeni; Noventaa, Oscar Chrismadian; Suprapto, Budi
Jurnal Manajemen Bisnis dan Kewirausahaan Vol 9 No 4 (2025): Jurnal Manajemen Bisnis dan Kewirausahaan
Publisher : Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jmbk.v9i4.34663

Abstract

This study aims to examine the impact of personalized technology in advertising by considering two personality traits among Generation Z: Grandiose Narcissism and Vulnerable Narcissism. The research was conducted through a quantitative survey with respondent from Generation Z in Surakarta and Yogyakarta. A total of 248 valid questionnaires were collected and analyzed using PLS SEM techniques. The results show significant differences from earlier studies, particularly in four main hypotheses, including the moderating role of Vulnerable Narcissism. The findings suggest that cultural factors and the digital characteristics of Indonesian Generation Z influence the relationship between digital advertising and users’ psychological experiences. The implications of this study are directed toward advertisers in designing effective communication strategies and toward policymakers in developing privacy protection regulations, especially in the coGNext of social media. Penelitian ini bertujuan untuk mengetahui pengaruh teknologi yang dipersonalisasi dalam konteks periklanan dengan mempertimbangkan dua jenis kepribadian pada generasi Z yaitu Grandiose Narcisism dan Vulnareble Narcisism. Penelitian ini dilakukan dengan responden generasi Z di Surakarta dan Yogyakarta dengan pendekatan kuantitatif survey. 248 Kuesioner berhasil dikumpulkan dalam penelitian ini dan diolah menggunakan teknik PLS SEM. Hasil penelitian menunjukkan perbedaan signifikan dari penelitian terdahulu, khususnya pada empat hipotesis utama termasuk moderasi dari Vulnareble Narcisism. Temuan dalam penelitian ini menunjukkan bahwa faktor budaya, karakter digital generasi Z Indonesia turut mempengaruhi antaraiklan digital dengan pengalaman psikologis pengguna. Implikasi dari penelitian ini ditujukan bagi pengiklan untuk merancang strategi komunikasi serta bagi pembuat kebijakan dalam pembuatan regulasi untuk melindungi masalah privasi terutama di media sosial.
Co-Authors Bhimasta, Raden Agoeng Budi Suprapto Felicia, Monica Noventaa, Oscar Chrismadian Pramudita, Dismas Persada Dewangga Widjojo, Maria Rosa Ratna Sri Anggraeni