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All Journal Jurnal Rekognisi Ekonomi Islam (JREI) Jurnal Riset Multidisiplin Edukasi PESHUM
Febrian Wahyu Wibowo
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Religion Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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Pengaruh Islamic Religiosity dan Literasi Media Terhadap Gerakan Boikot Produk Pro Israel Studi Pada FoSSEI Yogyakarta Syifa Nurhaliza; Al Haq Kamal; Ahmad Yunadi; Febrian Wahyu Wibowo
Jurnal Rekoginisi Ekonomi Islam Vol. 4 No. 01 (2025)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Islam Nahdlatul Ulama Jepara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34001/jrei.v4i01.1260

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh religiusitas Islam dan literasi media terhadap gerakan boikot produk pro-Israel di Forum Silaturahim Studi Ekonomi Islam (FoSSEI) Regional Yogyakarta, di tengah dampak gerakan boikot yang signifikan yang menunjukkan penurunan omzet sebesar 30%. Menggunakan metode kuantitatif dengan analisis regresi linier berganda, data dikumpulkan melalui kuesioner dari 172 responden. Hasil penelitian menunjukkan bahwa religiusitas Islam berpengaruh positif signifikan terhadap gerakan boikot, sedangkan literasi media tidak menunjukkan pengaruh yang signifikan. Secara simultan, kedua variabel tersebut berpengaruh signifikan terhadap gerakan boikot dengan kontribusi sebesar 47,8%. Penelitian ini menyimpulkan bahwa religiusitas Islam memainkan peran yang lebih dominan daripada literasi media dalam mendorong partisipasi boikot di kalangan konsumen Muslim, menunjukkan perlunya pendekatan terpadu yang menggabungkan nilai-nilai agama dan literasi media dalam mengembangkan strategi gerakan boikot.
Pengaruh Sertifikat Halal, Kualitas Produk Dan Variasi Produk Terhadap Volume Penjualan UMKM Bakpia Di Kota Yogyakarta Surani, Bekti; Al Haq Kamal; Febrian Wahyu Wibowo; Baiq Ismiati
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 3: April 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i3.8206

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh sertifikat halal, kualitas produk, dan variasi produk terhadap volume penjualan UMKM Bakpia di Kota Yogyakarta. Sertifikat halal dianggap sebagai faktor penting dalam keputusan pembelian, terutama bagi konsumen Muslim, sementara kualitas dan variasi produk berperan dalam meningkatkan daya saing dan kepuasan pelanggan. Penelitian ini menggunakan pendekatan kuantitatif dengan metode pengumpulan data melalui kuesioner yang disebarkan kepada 70 pelaku UMKM bakpia di Yogyakarta. Data dianalisis menggunakan uji regresi linier berganda. Hasil penelitian menunjukkan bahwa sertifikat halal tidak berpengaruh signifikan terhadap volume penjualan, sedangkan kualitas produk dan variasi produk memiliki pengaruh positif dan signifikan. Secara simultan, ketiga variabel tersebut berpengaruh signifikan terhadap volume penjualan. Kesimpulan penelitian ini menegaskan bahwa kualitas dan variasi produk lebih berperan dalam meningkatkan volume penjualan dibandingkan sertifikat halal.
Pengaruh Islamic Branding, Label BPOM, Label Halal, & Electronic Word Of Mouth Terhadap Loyalitas Konsumen Produk Pasta Gigi Sasha Siwak (Studi Pada Pengguna Sasha Siwak di Kota Yogyakarta) Robiatul Hasanah; Al Haq Kamal; Febrian Wahyu Wibowo; Ahmad Yunadi
PESHUM : Jurnal Pendidikan, Sosial dan Humaniora Vol. 4 No. 4: Juni 2025
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/peshum.v4i4.9358

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh islamic branding, label bpom, label halal, & electronic word of mouth terhadap loyalitas konsumen produk pasta gigi sasha siwak di Kota Yogyakarta. Pada penelitian ini menggunakan pendekatan kuantitatif dan pengambilan data melalui kuesioner yang disebarkan kepada 100 responden di daerah tersebut. Analisis data dilakukan dengan menggunakan regresi linier berganda untuk menguji hubungan antarvariabel. Hasil penelitian menunjukkan bahwa islamic branding, label bpom, dan label halal secara parsial memiliki pengaruh positif signifikan terhadap loyalitas konsumen, sementara electronic word of mouth berpengaruh positif tidak signifikan. Temuan ini menjukkan bahwa konsumen akan lebih tertarik pada strategi pemasaran yang menekankan pada identitas islami dan legalitas produk lebih efektif dalam meningkatkan loyalitas konsumen dibandingkan dengan hanya mengandalkan electronic word of mouth.
THE INFLUENCE OF E-SERVICE QUALITY, PROMOTIONS, HALAL LIFESTYLE, AND ISLAMIC BRANDING ON DECISIONS TO PURCHASE HALAL PRODUCTS IN E-COMMERCE (CASE STUDY ON SHOPEE BAROKAH FEATURE) Madyaning Sri Utami; Febrian Wahyu Wibowo; Al-Haq Kamal; Rusny Istiqomah Sujono
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.621

Abstract

This study aims to examine the influence of e-service quality, promotions, halal lifestyle, and Islamic branding on purchase decisions of halal products through the Shopee Barokah feature. Using a quantitative approach, data were collected from 100 respondents selected through purposive sampling. The analysis method employed is multiple linear regression. The results reveal that e-service quality and halal lifestyle have a positive and significant effect on purchase decisions. However, promotions and Islamic branding do not significantly influence purchase decisions. These findings suggest that Muslim consumers are more influenced by service quality and lifestyle compatibility with Islamic values than by promotional strategies or religious branding alone. This study provides practical implications for e-commerce platforms in enhancing service quality and aligning their offerings with the values of Muslim consumers.
ANALISIS AKAD TABUNGAN EMAS DI PEGADAIAN SYARIAH DALAM PERSPEKTIF EKONOMI ISLAM(Studi Kasus Unit Pegadaian Syariah Mlati, Sleman, Yogyakarta) Aulia Faradita; Abdul Salam; Baiq Ismiati; Febrian Wahyu Wibowo
Jurnal Riset Multidisiplin Edukasi Vol. 2 No. 7 (2025): Jurnal Riset Multidisiplin Edukasi (Edisi Juli 2025)
Publisher : PT. Hasba Edukasi Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.71282/jurmie.v2i7.677

Abstract

This study aims to analyze the practice of gold savings products at the Mlati Sharia Pawnshop Unit from an Islamic economic perspective and to identify factors that influence customer interest in gold savings products. The background of this study is based on the phenomenon of increasing interest in gold investment because it is considered safe, stable, and profitable, but its implementation still leaves various problems related to contracts, transparency, and customer understanding of sharia principles. This study uses a descriptive qualitative approach method with data collection techniques in the form of interviews, observations, and documentation. Data analysis was carried out with the help of Atlas.ti software version 9. The research sources consisted of unit managers and customers who use gold savings. The results of the study indicate that the Mlati Sharia Pawnshop Unit has succeeded in implementing murabahah and wadi'ah contracts in gold savings appropriately and in accordance with Islamic economic values. However, it is necessary to increase public literacy so that understanding of sharia contracts can be more optimal in supporting the development of the Islamic economy in Indonesia. Customer interest is influenced by several factors, namely, level of understanding, ease of access, economic conditions, perceptions of investment security, and trust in institutions. The conclusion of this study confirms that Pegadaian Syariah has succeeded in presenting affordable, safe, and digital-based financial products, which are in line with the needs of modern society and in accordance with Islamic values. Gold savings at Pegadaian Syariah have great potential to be developed amidst the increasing public interest in sharia-based gold investment.
Co-Authors Abdul Salam Al Haq Kamal Al-Haq Kamal Aulia Faradita Baiq Ismiati Madyaning Sri Utami Robiatul Hasanah Rusny Istiqomah Sujono Surani, Bekti Syifa Nurhaliza Yunadi, Ahmad