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p-Index From 2020 - 2025
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All Journal Jurnal Penelitian dan Pengabdian Masyarakat
Dzikrillah, Zaini Adam
Unknown Affiliation
Computer Science & IT Education Engineering Law, Crime, Criminology & Criminal Justice

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PERAN DIGITAL MARKETING TERHADAP PENGEMBANGAN UMKM KERIPIK TAHU DI DESA LEUWEUNG KOLOT RW 04 Hendrawan, Ade Hendri; Wulandari, Berlina; Primasari, Dewi; Syafira, Rifa; Najiah, Neng Siti; Rizky Zidan S, M. Adam; Dzikrillah, Zaini Adam; Praguntara, Pefry
SINKRON: Jurnal Pengabdian Masyarakat UIKA Jaya Vol. 3 No. 1 (2025): SEMUA ARTIKEL TERBIT SECARA ONLINE
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat UIKA Bogor

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32832/jpmuj.v3i1.2351

Abstract

As a result of offline transactions becoming it will be easier for UMKM participants to complete transactions. Digital technology has a significant disadvantage compared to UMKM. Emerging technology uses the more powerful and long-lasting potential of UMKM. Social media and online shopping can help UMKM entrepreneurs make money. It is understood that UMKM students have not actively participated in digital growth, particularly due to their limited understanding of digital marketing. The goal of the community outreach program at UMKM Desa Leuweung Kolot is to provide digital marketing training as a means of generating revenue and as a requirement for any technology-based marketing network.
Co-Authors Dewi Primasari Hendrawan, A. Hendri Najiah, Neng Siti Praguntara, Pefry Rizky Zidan S, M. Adam Syafira, Rifa Wulandari, Berlina