Article Per Year (5 Year)
p-Index From 2020 - 2025
0.562
P-Index
This Author published in this journals
All Journal Jurnal Minds: Manajemen Ide dan Inspirasi Economics and Digital Business Review Advances in Human Resource Management Research
Mohamad, Mahathir
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 3 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search

 1 
Effectiveness of Recruitment Policies in Attracting and Retaining Qualified Talent in the Company Murfat, Moh. Zulkifli; Mohamad, Mahathir; Nasir, Munawir; Murfat, Moh. Zulfachmi
Advances in Human Resource Management Research Vol. 3 No. 1 (2025): October - January
Publisher : Yayasan Pendidikan Bukhari Dwi Muslim

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.60079/ahrmr.v3i1.421

Abstract

Purpose: This study aims to evaluate the effectiveness of recruitment policies in attracting and retaining qualified talent within organizations by assessing key factors, including the selection process, compensation packages, candidate experience, career development opportunities, and work-life balance initiatives. The research seeks to provide a comprehensive understanding of how recruitment strategies can influence both short-term hiring success and long-term employee retention. Research Design and Methodology: A qualitative systematic literature review (SLR) approach was employed to assess existing recruitment and retention practices research critically. The study synthesized findings from recent academic and industry-related sources to identify patterns, key trends, and gaps in current recruitment frameworks. By adopting a holistic review methodology, the study aims to connect theoretical insights with practical strategies for improving talent management. Findings and Discussion: The study found that effective recruitment policies extend beyond the hiring process and contribute significantly to fostering employee engagement and organizational loyalty. Transparent communication, fair selection procedures, and clear career pathways were key candidate satisfaction and long-term retention drivers. Additionally, work-life balance policies, competitive compensation, and inclusive work environments strengthened emotional attachment and commitment to the organization. These findings highlight the importance of designing recruitment policies that align with organizational values and support professional and personal growth. Implications: The study emphasizes the need for organizations to integrate recruitment strategies with holistic human resource development frameworks. The practical consequences suggest implementing comprehensive onboarding programs, flexible work arrangements, and continuous training initiatives to enhance employee loyalty and resilience. This research offers actionable insights into developing adaptive recruitment policies that enhance competitiveness and sustainability in dynamic labor markets.
Smiles, Systems, and Support: How Technology and Workplace Climate Shape Frontline Employee Growth Murfat, Moh. Zulkifli; Murfat, Moh. Zulfachmi; Mohamad, Mahathir; Anas, Ali
Jurnal Minds: Manajemen Ide dan Inspirasi Vol 12 No 2 (2025): December
Publisher : Management Department, Universitas Islam Negeri Alauddin Makassar, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24252/minds.v12i2.56641

Abstract

Frontline employees stand where technology meets human service. This study contributes to HRM scholarship by integrating Job Demands–Resources and Social Exchange theories to explain how technological support and a supportive working environment jointly uphold employee growth in service organizations. Using survey data from 329 Indonesian retail workers and partial-least-square structural-equation-modeling, results reveal that technology enhances growth both directly and through a supportive climate that nurtures trust and engagement. The findings extend socio-technical and JD–R perspectives by illustrating how digital tools become developmental resources only when embedded in caring organizational climates. Managers should treat technology not as automation but as a partner in human capability building through empathy, training, and supportive design.  
Penerapan Immersive Marketing di Indonesia: Pendekatan Kualitatif Deskriptif dengan Analisis Tematik Mohamad, Mahathir; Syahnur, Muh. Haerdiansyah
Economics and Digital Business Review Vol. 7 No. 1 (2025): Agustus - Januari
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v7i1.3132

Abstract

Penelitian ini membahas fenomena immersive marketing yang semakin relevan di era digital, khususnya dalam konteks Indonesia sebagai pasar negara berkembang. Tujuan penelitian adalah untuk mengeksplorasi bagaimana strategi pemasaran imersif dapat membentuk pengalaman konsumen, meningkatkan keterlibatan emosional, sekaligus menghadapi tantangan teknologi dan isu etika dalam implementasinya. Metode penelitian menggunakan pendekatan kualitatif deskriptif dengan strategi studi kasus eksploratif. Data dikumpulkan melalui wawancara mendalam, observasi partisipatif, dan studi dokumen. Analisis data dilakukan dengan teknik analisis tematik yang mengelompokkan kode ke dalam tema besar yang relevan dengan kerangka teori, meliputi pengalaman konsumen, keterlibatan emosional, tantangan teknologi, dan aspek etika. Hasil penelitian menunjukkan bahwa immersive marketing berpotensi menciptakan pengalaman konsumen yang lebih mendalam melalui teknologi virtual reality, augmented reality, dan metaverse. Keterlibatan emosional konsumen diperkuat melalui narasi interaktif dan elemen gamifikasi, yang secara signifikan meningkatkan hubungan konsumen dengan merek. Namun demikian, tantangan masih muncul terkait keterbatasan akses perangkat, kesenjangan literasi digital, dan infrastruktur teknologi di Indonesia. Selain itu, isu etika seperti privasi data dan potensi manipulasi emosional konsumen menjadi perhatian penting dalam penerapan pemasaran imersif. Temuan ini menegaskan relevansi teori pengalaman konsumen, keterlibatan pelanggan, difusi inovasi, serta etika pemasaran digital dalam menjelaskan dinamika immersive marketing di pasar negara berkembang. Penelitian ini menyimpulkan bahwa immersive marketing merupakan strategi yang menjanjikan untuk meningkatkan efektivitas pemasaran digital di Indonesia, meskipun keberhasilannya sangat dipengaruhi oleh kesiapan teknologi dan pengelolaan aspek etika. Implikasi teoretisnya memperluas pemahaman tentang integrasi teori pemasaran dengan fenomena imersif, sementara implikasi praktisnya memberikan panduan bagi pelaku usaha dalam merancang strategi pemasaran digital yang lebih interaktif, inklusif, dan berkelanjutan.
Co-Authors Anas, Ali Murfat, Moh Zulkifli Murfat, Moh. Zulfachmi Nasir, Munawir Syahnur, Muh. Haerdiansyah