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All Journal Jurnal Gastronomi Indonesia Destinesia : Jurnal Hospitaliti dan Pariwisata
Genoviene, Feliska
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Social Sciences

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Fenomena Fear of Missing Out (FOMO) terhadap Keputusan Pembelian Donut of Curiosity Lim, Chelsea; Genoviene, Feliska; Riyanto, Budi; Abdillah, Fitri
Destinesia : Jurnal Hospitaliti dan Pariwisata Vol. 6 No. 1: September 2024
Publisher : Institut Ilmu Sosial dan Manajemen STIAMI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31334/jd.v6i1.4495

Abstract

The food and beverage industry in Indonesia has experienced rapid growth, driven by increasing consumer demand and trends influenced by social media. This study examines the application of Fear of Missing Out (FOMO) marketing strategies at Donut of Curiosity, a pumpkin donut shop located in Ashta District 8, South Jakarta. The research adopts a quantitative approach by collecting data through likert scale questionnaires distributed to 100 respondents selected using purposive sampling. Data analysis was conducted using descriptive statistics and correlation tests. The findings reveal that FOMO marketing strategies have an effective impact on influencing purchasing decisions. FOMO indicators, such as fear, anxiety, and self-esteem, have a significant influence on consumer behavior. The alternative evaluation stage and post-purchase behavior emerged as the most prominent aspects of the purchasing decision process, where consumers are motivated to buy and recommend the product after gaining social and emotional benefits. The correlation test shows a positive relationship between FOMO and purchasing decisions, with a relatively strong correlation value. These findings provide practical implications for business practitioners to optimize FOMO marketing strategies while maintaining product quality and enhancing customer experiences to strengthen customer loyalty.
STRATEGI PENGEMBANGAN KULINER BERBAHAN DASAR KOPI DI DESA WISATA SIRNA JAYA KECAMATAN SUKAMAKMUR, KABUPATEN BOGOR Rahmat, Timotius Agus; Basalamah, Anwar; Chelsea Lim; Genoviene, Feliska; Bahri, Asep Syaiful; Susanto, Shandy; Riyanto, Budi
JURNAL GASTRONOMI INDONESIA Vol 13 No 2 (2025): Jurnal Gastronomi Indonesia
Publisher : Pusat Penelitian & Pengabdian kepada Masyarakat Politeknik Pariwisata Bali

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52352/jgi.v13i2.2199

Abstract

This study aims to formulate a strategy for developing coffee-based culinary products to enhance economic value and strengthen the identity of Sirna Jaya Tourism Village, Sukamakmur District, Bogor Regency. A qualitative case study approach was employed, supported by SWOT and Analytic Hierarchy Process (AHP) analyses. Data were collected through field observations, in-depth interviews, Focus Group Discussions (FGDs), and literature studies. The findings reveal that coffee-based culinary products hold strong development potential, with priority given to coffee-based food, ready-to-drink bottled coffee (RTD), and coffee ice cream. The dominant strategic factor was market potential (0.45), followed by tourism attractiveness (0.25), production cost (0.18), and technological feasibility (0.12). Recommended strategies include diversifying coffee-based culinary products, enhancing community capacity through training, and strengthening the village’s digital branding. The study highlights the importance of integrating culinary innovation, agrotourism, and the creative economy to foster sustainable, community-based tourism (CBT).
Co-Authors Anwar Basalamah, Anwar Asep Syaiful Bahri, Asep Syaiful Budi Riyanto Chelsea Lim Fitri Abdillah A Lim, Chelsea Rahmat, Timotius Agus Susanto, Shandy