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All Journal Jurnal Manajemen Bisnis Eka Prasetya Gudang Jurnal Pengabdian Masyarakat
Claudie Tiofanny
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Religion Agriculture, Biological Sciences & Forestry Humanities Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Social Sciences Other

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Wirausaha Kreatif: Inovasi Tanpa Batas Johnny Chandra; Hommy Dorthy Ellyany Sinaga; Elisabeth Nainggolan; Claudie Tiofanny
Gudang Jurnal Pengabdian Masyarakat Vol. 3 No. 1 (2025): GJPM - JANUARI
Publisher : PT. Gudang Pustaka Cendekia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/gjpm.v3i1.1446

Abstract

Kegiatan pengabdian kepada masyarakat dengan tema "Wirausaha Kreatif: Inovasi Tanpa Batas" bertujuan untuk meningkatkan pemahaman siswa SMKN 2 Rantau Prapat mengenai kewirausahaan berbasis teknologi. Program ini dirancang untuk membekali siswa dengan keterampilan bisnis, strategi pemasaran digital, serta pemanfaatan teknologi dalam dunia usaha. Metode pelaksanaan meliputi sesi pelatihan, diskusi interaktif, dan praktik langsung dalam merancang ide bisnis. Hasil kegiatan menunjukkan bahwa siswa memiliki antusiasme tinggi dalam memahami konsep kewirausahaan dan menunjukkan peningkatan minat untuk mengembangkan usaha berbasis keterampilan mereka. Evaluasi program mengindikasikan keberhasilan dalam meningkatkan kepercayaan diri siswa dalam merintis usaha serta memperkuat hubungan antara dunia pendidikan tinggi dan sekolah kejuruan. Dengan keberhasilan ini, diharapkan kegiatan serupa dapat dikembangkan lebih lanjut untuk memberikan dampak yang lebih luas dalam mendukung generasi muda menjadi wirausahawan inovatif dan mandiri.
Studi Literatur: Pengembangan Talenta Digital untuk Transformasi Digital di Sektor Jasa Keuangan Afrizal; Gultom, Pesta; Januarty, Widalicin; Claudie Tiofanny
Jurnal Manajemen Bisnis Eka Prasetya Vol 11 No 1 (2025): Edisi Maret 2025
Publisher : LPPM STIE EKA PRASETYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47663/jmbep.v11i1.584

Abstract

Digital transformation has fundamentally changed the financial services sector, demanding the presence of skilled digital talent capable of adapting to and leveraging technologies such as Cybersecurity, Cloud Computing, Big Data Analytics, and Artificial Intelligence. This research aims to explore the role of higher education in developing the digital talent necessary to accelerate digital transformation in this sector. This study employs a qualitative-descriptive research design with a literature review approach. The literature review was conducted by collecting articles from reputable international journals indexed in Scopus that align with the research objectives over the past five years (2019-2024) using the Publish or Perish (PoP) application. Content analysis was then performed to identify the challenges and opportunities in creating a relevant curriculum for developing digital talent in the financial services sector in Indonesia through higher education, as well as how this can support the acceleration of digital transformation. The results indicate that collaboration between higher education and industry, along with government policy support, is crucial for creating a competitive and innovative financial ecosystem. This research recommends the development of educational programs that emphasize digital skills and adaptive capabilities to meet the ever-evolving market needs.
Co-Authors Afrizal Elisabeth Nainggolan Gultom, Pesta Hommy Dorthy Ellyany Sinaga Januarty, Widalicin Johnny Chandra