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All Journal The Indonesian Journal of Computer Science Jurnal Ilmiah Pariwisata
Yuzia Eka Putri
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Humanities Computer Science & IT Electrical & Electronics Engineering Engineering Environmental Science

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Tren E-Commerce Mempengaruhi Keputusan Pembelian: Studi Kasus Pengguna Shopee Pada Mahasiswa Tata Boga Unimed Yuzia Eka Putri; Asmar Yulastri; Giatman; Ganefri; Hansi Effendi; Mukhlidi Muskhir; Refdinal; Syah, Nurhasan
The Indonesian Journal of Computer Science Vol. 12 No. 5 (2023): The Indonesian Journal of Computer Science (IJCS)
Publisher : AI Society & STMIK Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33022/ijcs.v12i5.3448

Abstract

The online shopping trend on Shopee and other e-commerce platforms continues to develop and has controversy and occurs from time to time. Some sellers on Shopee have been involved in fraud, such as sending fake products or not sending products at all. This can harm buyers and damage Shopee's reputation. This research aims to analyze the influence of trends in the use of e-commerce (Shopee) on the purchasing decisions of culinary students at Unimed. This research uses a quantitative approach. The sample in this study was 93 culinary students from the class of 2023. The data analysis techniques used are the t test, f test and coefficient of determination. The results of the test analysis show a sig value of 0.000, which means that there is an influence from the e-commerce usage variable (X) on the purchasing decision variable (Y). The strength of influence of the e-commerce usage variable influences the purchasing decision variable by 46%. Meanwhile, the remaining 0.540 or 54% is influenced by other variables studied.
Pengaruh Harga dan Kualitas Layanan terhadap Kepuasan Pelanggan NA Coffee Rendi Rezki; Agusti Efi; Yuzia Eka Putri
Jurnal Ilmiah Pariwisata Vol 30 No 1 (2025): Jurnal Ilmiah Pariwisata
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Institut Pariwisata Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30647/jip.v30i1.1863

Abstract

This study aims to analyze the effect of price and service quality on customer satisfaction at NA Coffee. The method used is quantitative descriptive research with a causal associative approach. The population in this study were customers who visited NA Coffee during the study period, with a sample of 100 people selected using incidental sampling techniques. Data were collected through questionnaires that had been tested for validity and reliability. The analysis tests used were normality test, multicollinearity test, multiple regression, and ANOVA test (F test) to see the relationship between price variables, service quality, and customer satisfaction. The results showed that price and service quality had a significant effect on customer satisfaction. Prices that are considered reasonable and in accordance with product quality and friendly and responsive service make a major contribution to increasing customer satisfaction. The combination of competitive prices and quality service is very important to achieve optimal customer satisfaction. Therefore, it is recommended that NA Coffee maintain a balance between reasonable prices and good service quality to strengthen customer loyalty and improve its competitive position in the market. NA Coffee also needs to evaluate and improve prices and services periodically to remain relevant to customer needs. Keywords: price, service quality, customer satisfaction
Co-Authors Agusti Efi Asmar Yulastri Ganefri Giatman Hansi Effendi Muskhir, Mukhlidi Refdinal Rendi Rezki