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All Journal International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Jurnal Informasi Pengabdian Masyarakat Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Sari Mariahma Nova Sipayung
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Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Social Sciences Other

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EFFECTIVENESS OF ONLINE SALES TECHNIQUES VIA LIVE SHOWS: BASED ON ONLINE SHOPPING EXPERIENCE, PRODUCT SUITABILITY AND PURCHASING POWER IN FOLLOWING ONLINE SHOPPING TRENDS David Hamonangan Simamora; Hendra Jonathan Sibarani; Andreas Alvin Liadi; Sari Mariahma Nova Sipayung
International Journal of Accounting, Management, Economics and Social Sciences (IJAMESC) Vol. 2 No. 3 (2024): June
Publisher : ZILLZELL MEDIA PRIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61990/ijamesc.v2i3.261

Abstract

Online shop is an alternative form that can be used by business people to offer products or services to consumers as the number of internet users continues to grow. Sales through live shows are not only available in the Tiktok application, but also in e-commerce and social media such as Shopee, Tokopedia, Facebook, Instagram, Lazada and many others. The purpose of this study is to test and analyse the online shopping experience, product suitability and purchasing power with the effectiveness of online sales techniques via live shows. The research method is quantitative research with data analysis techniques using Partial Least Square (PLS) analysis including outer model analysis, inner model and partial and simultaneous hypothesis testing. The population and sample in this study were residents of sub-districts in Medan Petisah who had characteristics as respondents who used live shows in sales techniques and product offerings as many as 100 respondents. The results of the study obtained online shopping experience with a t-statistic value of 1.987 > 1.66 and p-values 0.048, product suitability with a t-statistic value of 3.951 > 1.66 and p-values 0.000, while in purchasing power has a t-statistic value of 2.276 > 1.66 and p-values 0.023, which means that the variables of online shopping experience, product suitability and purchasing power have a positive and significant effect on the effectiveness of online sales via live shows.
Optimalisasi Pemasaran Produk Olahan Makanan melalui Penerapan Strategi Digital Marketing bagi UMKM di Medan Hendra Jonathan Sibarani; Yenni; Nora Anisa Br Sinulingga; Sari Mariahma Nova Sipayung; Sri Ramadhany; Sahara Abdy; Denni; Errie Margery; Ali Syah Putra; Debora Tambunan
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 3 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 3 (Januari 202
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i3.3827

Abstract

The development of digital technology has significantly changed product marketing patterns, including for Micro, Small, and Medium Enterprises (MSMEs). It is known that many MSME food processing actors in Medan Marelan District have not been able to take advantage of the potential of digital marketing optimally in developing their businesses. The main problems faced include limited knowledge about digital marketing strategies, lack of ability to manage business social media, and lack of understanding of the importance of digital content-based promotion. This Community Service Activity (PKM) aims to empower food processing MSME actors in Medan Marelan through training and assistance in the implementation of digital marketing strategies to increase marketing reach and product competitiveness. The method of implementing activities includes the socialization stage, theoretical training on the basic concepts of digital marketing, direct practice of creating business accounts, creating promotional content, using marketplaces and social media, and evaluating the results of mentoring. The results of the activity showed that participants experienced an increase in knowledge and skills in the application of digital marketing. Business actors are starting to be able to create and manage business accounts independently, create attractive promotional content, and utilize various digital platforms such as Instagram, Facebook, and TikTok to expand the market.
Pendampingan Pemasaran Digital untuk Mendorong Sustainable Business pada Pelaku UMKM Hendra Jonathan Sibarani; Yenni Yenni; Arifin Arifin; Errie Margery; Lusiah Lusiah; Ali Syah Putra; Sungguh Ponten Pranata; Fitria Halim; Sari Mariahma Nova Sipayung; Debora Tambunan
Jurnal Informasi Pengabdian Masyarakat Vol. 4 No. 2 (2026): Mei :Jurnal Informasi Pengabdian Masyarakat
Publisher : Institut Nalanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47861/jipm-nalanda.v4i2.2358

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a crucial role in the national economy, yet they often face challenges in maintaining business continuity (sustainability) in the digital era. This Community Service (PKM) program aims to provide digital marketing assistance to improve the competitiveness and sustainability of MSMEs. The methods used include needs analysis, interactive training (workshops), intensive coaching, and regular evaluations. The results of the program demonstrate a significant increase in partners' understanding of digital literacy, optimization of social media and marketplace usage, and increased sales turnover. This assistance has proven effective in building a sustainable business foundation through efficient marketing costs and expanding market reach, leading to a more stable market. Furthermore, MSMEs have demonstrated improved ability to create more engaging and professional promotional content and are beginning to manage their digital marketing strategies independently. This demonstrates that digital transformation impacts not only marketing but also the managerial capacity of entrepreneurs. Therefore, this mentoring program makes a real contribution to strengthening the sustainability of MSME businesses amidst increasingly competitive business conditions.
Co-Authors Ali Syah Putra Andreas Alvin Liadi Arifin Arifin David Hamonangan Simamora Debora Tambunan Denni Errie Margery Fitria Halim Hendra Jonathan Sibarani Loso Judijanto Lusiah Lusiah Nora Anisa Br. Sinulingga Sahara Abdy Sri Ramadhany Sungguh Ponten Pranata Yenni Yenni