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All Journal TOFEDU: The Future of Education Journal Proceedings of The International Conference on Computer Science, Engineering, Social Sciences, and Multidisciplinary Studies
Azzahra, Nindya
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Religion Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mathematics Other

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The Interpersonal Communication Process Amelia, Amelia; Sembiring, Ari Wibowo; Azzahra, Nindya; Tanjung, Laila Ali; Aswaruddin, Aswaruddin
The Future of Education Journal Vol 4 No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah Yayasan Pendidikan Tumpuan Bangsa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61445/tofedu.v4i2.426

Abstract

Interpersonal communication is a scientific discipline that examines how individuals exchange messages, thoughts, and emotions, facilitating relationships and mutual understanding. This journal article explores how the interpersonal communication process works, with the research method being a literature review, collecting information from scientific journals, books, and credible online sources. The findings contribute to the development of new communication models, particularly in urban societies where diverse cultures and social norms complicate interactions. The study’s practical implications highlight the importance of improving social relationships by understanding the dynamics of communication, including how to adapt to modern challenges such as technology and multiculturalism. By providing insights into effective communication strategies, this research aims to enhance personal and professional interactions, conflict resolution, and community cohesion in the contemporary world.
The Influence of Relationship Marketing on Customer Loyalty of Glad2Glow Skincare Products in Medan Azzahra, Nindya; Rini, Endang Sulistya; Fawzea, Beby Karina
Proceedings of The International Conference on Computer Science, Engineering, Social Science, and Multi-Disciplinary Studies Vol. 1 (2025)
Publisher : CV Raskha Media Group

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.64803/cessmuds.v1.80

Abstract

This study examines the influence of relationship marketing on customer loyalty toward Glad2Glow skincare products in Medan. Relationship marketing is operationalized through trust, commitment, communication, and personalized service; customer loyalty is measured by repurchase intention, positive word-of-mouth, and brand preference. Using a cross-sectional survey of 320 Glad2Glow customers in Medan and analyzed with partial least squares structural equation modeling (PLS-SEM), the study finds that trust and commitment significantly predict customer loyalty, while communication and personalization show moderate but positive effects. The research contributes to both theory and practice by validating relationship marketing dimensions in an Indonesian skincare retail context and offering managerial recommendations to strengthen loyalty through targeted relationship-building strategies.
Co-Authors Amelia Amelia Aswaruddin, Aswaruddin Endang Sulistya Rini Fawzea, Beby Karina Hallawa, Syahfitri Marpaung, Syafri Fadillah Sembiring, Ari Wibowo Tanjung, Laila Ali