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KOMUNIKASI PERSUASIF PEMUKA BEDA AGAMA DI KAMPUNG TOLERANSI, KELURAHAN PALEDANG, KOTA BANDUNG Dermawan, Herman; Hamidah, Nurlaela
Bayani Vol 3 No 2 (2023): Bayani: Jurnal Studi Islam
Publisher : LPPAIK Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/bayaniV.3I.2pp73-83

Abstract

This research explores the dynamics of persuasive communication between religious leaders in Paledang Village, Bandung City. The focus of the research involved religious leaders representing various religions in the subdistrict. The main aim of this research is to understand the persuasive communication strategies used by religious leaders in an effort to build tolerance, openness and cooperation amidst religious diversity. The research method used is a qualitative approach with in-depth interviews as the main instrument for data collection. Research participants were selected purposively to ensure balanced religious representation. Data analysis was carried out through content analysis techniques, enabling the identification of patterns and key findings related to persuasive communication. The research results show that religious leaders in Paledang Village view tolerance as the main foundation of persuasive communication. Tolerance is defined as an open attitude and respect for differences in beliefs, becoming the basis for building understanding and cooperation. Openness is also a crucial approach in establishing interreligious dialogue, where religious leaders create space for the mutually enriching exchange of ideas and views. Shared language is an important tool in building effective persuasive communication. Religious leaders use inclusive language and shared symbolism to create a collective identity that includes all believers. Thus, a common language is not only a means of communication, but also a tool to strengthen solidarity amidst diversity. In addition, collaborative activities such as inter-religious religious events, joint recitations, and joint social activities have proven to be effective strategies in strengthening relations between religious believers. This activity creates an inclusive space that promotes interfaith participation and cooperation. This research contributes to our understanding of persuasive communication as an instrument for building tolerance and cooperation in multicultural societies. The practical implications include the development of a persuasive communication model that can be adopted by religious leaders and similar communities in other places. Thus, it is hoped that this research can provide insight and guidance for managing religious diversity more effectively at the local level.
Manajemen Pelayanan Berbasis Spiritualitas Islam: Pendekatan Tafsir Maudhu’i terhadap Prinsip-Prinsip TQM Somantri, Ace; Salam, Mochamad Fadlani; Dermawan, Herman
FASTABIQ: JURNAL STUDI ISLAM Vol 6, No 1 (2025): Fastabiq: Jurnal Studi Islam
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47281/fas.v6i1.211

Abstract

This article examines the urgency of improving service quality within Islamic educational institutions, particularly in response to the growing disparity between rising public expectations and suboptimal service practices. Grounded in the principles of Total Quality Management (TQM), this study aims to integrate service management concepts with Islamic spiritual values derived from the Qur’an and Hadith. Employing a descriptive qualitative approach and thematic exegesis (tafsir maudhu‘i), the article analyzes Qur'anic verses relevant to service ethics and practice.From the provider’s perspective, Surah Al-Hashr [59]: 9 emphasizes sincerity, altruism, and the willingness to prioritize others' needs, as exemplified by the Ansar. From the customer's standpoint, Surah An-Nisa’ [4]: 29 highlights the principle of mutual consent in transactions, while Surah An-Nisa’ [4]: 58 underscores the importance of trustworthiness and justice in equitable service delivery. The Prophetic traditions further reinforce the view of service as a form of worship that promotes ease, assistance, inner peace, and spiritual elevation.The study concludes that integrating Islamic values into service management enhances not only procedural quality but also enriches the moral and ethical dimensions of service. This integration is particularly relevant in advancing both academic and managerial excellence in Islamic educational institutions. Keywords: Service management; Islamic values; Thematic exegesis; Total Quality Management; Service ethics
Telaah Kritis Gaya Komunikasi Kang Dedi Mulyadi dalam Forum Musrenbang Berdasarkan Etika Hukum dan Komunikasi Islam Azis, Pahrudin; Dermawan, Herman
Bayani Vol 5 No 1 (2025): Bayani: Jurnal Studi Islam
Publisher : LPPAIK Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/bayaniV.5I.1pp131-147

Abstract

This article critically examines Kang Dedi Mulyadi's communication style in the Musrenbang (Development Planning Forum) through the lenses of legal ethics and Islamic communication principles. The core issue addressed is the controversy surrounding his confrontational communication style toward formal institutions, raising concerns about ethical boundaries in public official discourse. The study aims to assess whether his communication aligns with the principles of good governance and Islamic values. Using a qualitative descriptive method with a normative-ethical and case study approach, data were collected from video documentation, speech transcripts, official responses from the DPRD, and public opinion. The findings reveal that Kang Dedi's communication style is populist and symbolic, effectively building emotional resonance with the public but risking violations of institutional ethics. From an Islamic perspective, while his communication reflects honesty and truthfulness, it requires balance through wisdom and responsibility to avoid counterproductive discord. The study concludes that a public official's communication must balance persuasive personal expression with institutional and ethical demands to remain constructive within a democratic framework.
Peran Media Sosial dalam Pembentukan Narasi Islam di Dunia Digital Dermawan, Herman
Andragogia: Journal Education Science And Islamic Studies Vol 1 No 1 (2024): Andragogia: Journal of Educational Sciences and Islamic Studies
Publisher : Lembaga Pengkajian Pengembangan Pendidikan dan Kewirausahaan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/andragogia.v1i1.565

Abstract

Social media has become a major platform for disseminating information and shaping public opinion in the digital era. This article explores how social media plays a role in shaping Islamic narratives, identifying the dynamics of message delivery, and its impact on the understanding and practice of religion among users. Using a qualitative approach, this study collected data through in-depth interviews and content analysis from various social media platforms. The results show that social media has great potential in disseminating diverse Islamic narratives, but also poses challenges related to the validity of information and extremism. This study concludes with recommendations for utilizing social media more effectively in the context of Islamic education and information dissemination.
Dakwah di Era Algoritma: Dialektika Etika dan Strategi Adaptasi Komunikasi Penyiaran Islam Berbasis Artificial Intelligence Herman Dermawan
IKHBAR: Jurnal Ilmu Dakwah dan Komunikasi Vol. 1 No. 2 (2026): IKHBAR: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : Penerbit Cahaya Kata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65823/ikhbar.11i2.15

Abstract

The presence of Artificial Intelligence (AI) has disrupted the landscape of Islamic broadcasting communication, shifting interaction patterns from physical pulpits to digital spaces controlled by algorithms. This study aims to analyze ethical challenges and formulate adaptation strategies for da'is and Islamic broadcasting practitioners in facing the era of content automation. The method used is qualitative with a library research approach, examining literature, journals, and recent reports regarding AI and da'wah from the 2020-2025 period. The results show that the use of AI in da'wah presents two sides of the same coin: the efficiency of message dissemination (reach) and the degradation of religious authority. The main ethical challenges include algorithmic bias, the potential for deepfakes of clerics, and the loss of the sanctity of talaqqi. The strategy offered is "Akhlaq-Based Hybrid Da'wah," which integrates AI analytic capabilities with the values of tabayyun and wasathiyah (moderation) typical of Indonesia. In conclusion, KPI practitioners must not reject technology but must reorient strategies where AI functions as a tool (wasilah), not a replacement for the role of scholars as the heirs of the prophets.
Dialog Lintas Agama: Hambatan Komunikasi Antariman Dermawan, Herman; Herman
IKHBAR: Jurnal Ilmu Dakwah dan Komunikasi Vol. 1 No. 1 (2025): IKHBAR: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : Penerbit Cahaya Kata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65823/ikhbar.11i1.1

Abstract

Interfaith dialogue plays a crucial role in promoting understanding, tolerance, and peaceful coexistence in pluralistic societies. However, these dialogue efforts are often hampered by various barriers to interfaith communication. This article aims to identify and analyze these barriers, including theological differences, cognitive biases and stereotypes, identity politics, and a lack of religious education and literacy. Using a qualitative approach and extensive literature review, this research highlights how these factors inherently influence the dynamics of dialogue and hinder the achievement of shared goals. The author argues that a deeper understanding of these barriers is an essential first step in formulating more effective dialogue strategies, based on the principles of mutual respect, empathy, and a willingness to listen. These findings are expected to contribute to dialogue practitioners, academics, and policymakers in facilitating more constructive and sustainable interfaith communication.
MENYINGKAP SAKRALITAS PANTUN SUNDA: STUDI RELIGI DENGAN PENDEKATAN NETNOGRAFI Ahmad Rifai; Herman Dermawan
Jurnal Budaya Etnika Vol. 10 No. 1 (2026): NEGOSIASI BUDAYA DALAM KONTESTASI ZAMAN MODERN
Publisher : Institute of Indonesia Arts and Culture (ISBI) Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26742/jbe.v10i1.5045

Abstract

Abstrak: Seni pantun Sunda adalah seni pertunjukan yang pada awalnya disajikan sebagai persembahan untuk Dewi Sri, Dewi Pohaci, serta para leluhur masyarakat Sunda. Oleh karena itu, sakralitas seni pantun sangat terlihat dalam proses pertunjukannya. Perkembangan seni pantun pada saat ini dapat dijumpai di media sosial, sehingga menarik untuk dikaji sejauh mana dinamika sakral dan profan dalam seni pertunjukan tersebut. Metode penelitian yang digunakan yaitu netnografi, dengan mengamati pertunjukan seni pantun yang bersumber dari kanal YouTube. Hasil penelitian menunjukkan bahwa seni pantun Sunda pada awalnya merupakan musik sakral sebagai ungkapan rasa syukur atas hasil panen. Namun, nilai sakralitas tersebut bergeser seiring dengan masuk dan berkembangnya Islam yang mewarnai kesenian ini. Proses ngarajah mengalami perubahan melalui akulturasi antara ajaran Islam dan tradisi lama seni pantun Sunda. Dengan demikian, sakralitas seni pantun Sunda mengalami transformasi yang sejalan dengan perubahan kondisi sosial masyarakat Sunda. Kata kunci: Sakral, Profan, Seni Pantun Sunda Abstract: The art of Sundanese pantun is a performing art originally presented as an offering to Goddess Sri, Goddess Pohaci, and the ancestors of the Sundanese community. Therefore, the sacredness of this art is highly visible throughout the performance. Today, the development of pantun art can be found on social media, making it intriguing to examine the extent of the sacred and profane dynamics within this performing art. The research method used is netnography, which involves observing pantun performances sourced from YouTube channels. The results show that the art of Sundanese pantun was initially a form of sacred music intended as an expression of gratitude for the harvest. However, the sacred value shifted as Islam entered and influenced the art form. The ngarajah process transformed through an acculturation process between Islamic teachings and the old traditions of Sundanese pantun. Consequently, the sacredness of Sundanese pantun art has experienced a transformation in line with the changing social conditions of the Sundanese society. Keyword: Sacred, Profane, Sundanese Pantun Art
Strategi dan Etika Penggunaan Artificial Intelligence dalam Penyusunan Teks serta Konten Dakwah Digital Herman Dermawan
IKHBAR: Jurnal Ilmu Dakwah dan Komunikasi Vol. 1 No. 3 (2026): IKHBAR: Jurnal Ilmu Dakwah dan Komunikasi
Publisher : PT. Penerbit Cahaya Kata

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.65823/ikhbar.11i3.32

Abstract

The rapid development of Artificial Intelligence (AI) technologies, such as Large Language Models (LLMs) and generative AI, presents both disruption and immense opportunities within the contemporary digital dawah landscape. This study aims to thoroughly analyze strategies for utilizing AI in constructing Islamic texts and digital dawah content, while formulating a relevant Islamic ethical framework to preserve the authenticity and sacredness of Islamic messaging. Employing a qualitative descriptive-critical method with a case study and content analysis approach, this research evaluates various implementations of AI tools by preachers and Muslim content creators. The findings indicate that effective AI utilization strategies comprise four main stages: accelerating literature research and tafsir mapping, optimizing dawah draft writing, personalizing narratives based on audience segmentation (Gen Z and Millennials), and enhancing multi-format media production efficiency. However, integrating AI into dawah carries significant ethical challenges, including the risk of digital misinformation, dehumanization of spirituality, infringement on intellectual property and scholarly chains of transmission (sanad), and AI hallucinations regarding Islamic jurisprudence. Consequently, this study proposes an AI Dawah Ethical Framework grounded in the principles of maqasid shariah, digital tabayyun, and mandatory human-in-the-loop oversight before publishing digital dawah content.