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KOMUNIKASI PERSUASIF PEMUKA BEDA AGAMA DI KAMPUNG TOLERANSI, KELURAHAN PALEDANG, KOTA BANDUNG Dermawan, Herman; Hamidah, Nurlaela
Bayani Vol 3 No 2 (2023): Bayani: Jurnal Studi Islam
Publisher : LPPAIK Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/bayaniV.3I.2pp73-83

Abstract

This research explores the dynamics of persuasive communication between religious leaders in Paledang Village, Bandung City. The focus of the research involved religious leaders representing various religions in the subdistrict. The main aim of this research is to understand the persuasive communication strategies used by religious leaders in an effort to build tolerance, openness and cooperation amidst religious diversity. The research method used is a qualitative approach with in-depth interviews as the main instrument for data collection. Research participants were selected purposively to ensure balanced religious representation. Data analysis was carried out through content analysis techniques, enabling the identification of patterns and key findings related to persuasive communication. The research results show that religious leaders in Paledang Village view tolerance as the main foundation of persuasive communication. Tolerance is defined as an open attitude and respect for differences in beliefs, becoming the basis for building understanding and cooperation. Openness is also a crucial approach in establishing interreligious dialogue, where religious leaders create space for the mutually enriching exchange of ideas and views. Shared language is an important tool in building effective persuasive communication. Religious leaders use inclusive language and shared symbolism to create a collective identity that includes all believers. Thus, a common language is not only a means of communication, but also a tool to strengthen solidarity amidst diversity. In addition, collaborative activities such as inter-religious religious events, joint recitations, and joint social activities have proven to be effective strategies in strengthening relations between religious believers. This activity creates an inclusive space that promotes interfaith participation and cooperation. This research contributes to our understanding of persuasive communication as an instrument for building tolerance and cooperation in multicultural societies. The practical implications include the development of a persuasive communication model that can be adopted by religious leaders and similar communities in other places. Thus, it is hoped that this research can provide insight and guidance for managing religious diversity more effectively at the local level.
Manajemen Pelayanan Berbasis Spiritualitas Islam: Pendekatan Tafsir Maudhu’i terhadap Prinsip-Prinsip TQM Somantri, Ace; Salam, Mochamad Fadlani; Dermawan, Herman
FASTABIQ: JURNAL STUDI ISLAM Vol 6, No 1 (2025): Fastabiq: Jurnal Studi Islam
Publisher : Fakultas Agama Islam Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47281/fas.v6i1.211

Abstract

This article examines the urgency of improving service quality within Islamic educational institutions, particularly in response to the growing disparity between rising public expectations and suboptimal service practices. Grounded in the principles of Total Quality Management (TQM), this study aims to integrate service management concepts with Islamic spiritual values derived from the Qur’an and Hadith. Employing a descriptive qualitative approach and thematic exegesis (tafsir maudhu‘i), the article analyzes Qur'anic verses relevant to service ethics and practice.From the provider’s perspective, Surah Al-Hashr [59]: 9 emphasizes sincerity, altruism, and the willingness to prioritize others' needs, as exemplified by the Ansar. From the customer's standpoint, Surah An-Nisa’ [4]: 29 highlights the principle of mutual consent in transactions, while Surah An-Nisa’ [4]: 58 underscores the importance of trustworthiness and justice in equitable service delivery. The Prophetic traditions further reinforce the view of service as a form of worship that promotes ease, assistance, inner peace, and spiritual elevation.The study concludes that integrating Islamic values into service management enhances not only procedural quality but also enriches the moral and ethical dimensions of service. This integration is particularly relevant in advancing both academic and managerial excellence in Islamic educational institutions. Keywords: Service management; Islamic values; Thematic exegesis; Total Quality Management; Service ethics
Telaah Kritis Gaya Komunikasi Kang Dedi Mulyadi dalam Forum Musrenbang Berdasarkan Etika Hukum dan Komunikasi Islam Azis, Pahrudin; Dermawan, Herman
Bayani Vol 5 No 1 (2025): Bayani: Jurnal Studi Islam
Publisher : LPPAIK Universitas Muhammadiyah Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52496/bayaniV.5I.1pp131-147

Abstract

This article critically examines Kang Dedi Mulyadi's communication style in the Musrenbang (Development Planning Forum) through the lenses of legal ethics and Islamic communication principles. The core issue addressed is the controversy surrounding his confrontational communication style toward formal institutions, raising concerns about ethical boundaries in public official discourse. The study aims to assess whether his communication aligns with the principles of good governance and Islamic values. Using a qualitative descriptive method with a normative-ethical and case study approach, data were collected from video documentation, speech transcripts, official responses from the DPRD, and public opinion. The findings reveal that Kang Dedi's communication style is populist and symbolic, effectively building emotional resonance with the public but risking violations of institutional ethics. From an Islamic perspective, while his communication reflects honesty and truthfulness, it requires balance through wisdom and responsibility to avoid counterproductive discord. The study concludes that a public official's communication must balance persuasive personal expression with institutional and ethical demands to remain constructive within a democratic framework.