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All Journal Jurnal Komunikasi Ikatan Sarjana Komunikasi Indonesia Ath Thariq Jurnal Dakwah dan Komunikasi Journal of Social Research Jurnal Ilmu Komunikasi Jurnal Indonesia Sosial Sains Journal of Artificial Intelligence and Digital Business Jurnal Multidisiplin West Science Priviet Social Sciences Journal Al-Zayn: Jurnal Ilmu Sosial & Hukum Sultan Adam : Jurnal Hukum dan Sosial
Edison Bonartua Hutapea
Universitas Paramadina
Religion Humanities Astronomy Biochemistry, Genetics & Molecular Biology Chemistry Computer Science & IT Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Environmental Science Immunology & microbiology Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Materials Science & Nanotechnology Neuroscience Physics Social Sciences

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MEDIATED POPULISM AND ISLAMIC POLITICAL COMMUNICATION: EXAMINING ZOHRAN MAMDANI'S DIGITAL CAMPAIGN STRATEGY IN NEW YORK CITY Ruslan Padli; Sandy Firman Ramdhani; Edison Bonartua Hutapea
Ath Thariq Jurnal Dakwah dan Komunikasi Vol 10 No 2 (2026): Ath-Thariq
Publisher : Fakultas Ushuluddin Adab dan Dakwah IAIN Metro-Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32332/r6a76225

Abstract

The rapid development of digital media has transformed political communication practices, enabling political actors to engage directly with the public through social media platforms. This study examines Zohran Mamdani's digital campaign strategy from the perspectives of Mediated Populism and Islamic Political Communication. The novelty of this research lies in its integration of mediated populism theory with Islamic political communication to analyze the digital political communication of a Muslim politician in a multicultural Western context. This research employs a qualitative approach using content analysis methods. Data were collected from Zohran Mamdani's official social media accounts, including Instagram, TikTok, Facebook, X (Twitter), and YouTube, as well as journal articles, books, and media reports related to the research topic. The data were analyzed through data reduction, thematic categorization, interpretation, and conclusion drawing based on the dimensions of people-centeredness, anti-elitism, and popular sovereignty, as well as Islamic political communication values such as Muslim identity representation, social justice, inclusivity, and ethical communication. The findings reveal that Mamdani consistently utilizes digital media to construct a people-centered political narrative, criticize economic inequalities, and encourage public participation in political processes. Furthermore, his Muslim identity is represented not through exclusive religious symbols but through substantive values of social justice, inclusiveness, solidarity, and public welfare. The study concludes that Mamdani's digital campaign demonstrates a convergence between mediated populism and Islamic political communication in shaping an inclusive and progressive political identity.
Co-Authors Achmad Kadafi Allaf Dzikrillah Andika Handayani Andita Ramadhani Andri Yoga Pratama Anisa Hilda Rosania Aqib Bimo Pratama Putra Darwadi Darwadi Despian Nurhidayat Ferwindus Rajesh Mahaga Irva Wike Aprisa Lutfi Adji Ardiansyah Mariandra Yakobus Nathanael Muhammad Fajar Setiananda Muhammad Farizan Saputera Paradiba Aslam Radians Krisna Febriandy Resky Fitrasari Rizky Saputra Ruslan Padli Sandy Firman Ramdhani Tiara Maulinda Habibah