Garuda - Garba Rujukan Digital

Pelatihan Teknik Pengambilan Gambar Guna Meningkatkan Presentasi Visual Pada UMKM Taman Jajan Permata Pamulang, Tangerang Selatan Vahista, Salwa Lila; Muhamad Yopi; Cucu Sulastri
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 2 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : Fakultas Ilmu Komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/comm.v2i1.47546

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemampuan visualisasi pelaku UMKM Taman Jajan Permata Pamulang, Tangerang Selatan, melalui pelatihan teknik pengambilan gambar. Dalam era digital, visualisasi informasi memainkan peran penting dalam menarik perhatian audiens dan memperkuat citra merek. Pelatihan ini menekankan pada penerapan teknik-teknik fotografi, seperti pengaturan shot, sudut kamera, pergerakan kamera, pencahayaan, dan komposisi gambar menggunakan smartphone sebagai alat utama. Kegiatan ini dilaksanakan selama tiga hari dengan metode komprehensif yang mencakup ceramah, praktik langsung, dan evaluasi hasil. Hasilnya menunjukkan peningkatan signifikan dalam keterampilan peserta dalam menghasilkan foto produk yang menarik dan profesional. Dampak positif pelatihan meliputi penguatan branding UMKM, peningkatan penjualan melalui platform digital, dan keberhasilan peserta dalam mengoptimalkan potensi smartphone untuk menciptakan konten visual berkualitas tinggi. Pelatihan ini juga memberikan kontribusi terhadap pemberdayaan ekonomi lokal dan menjadi model pelaksanaan program serupa di masa mendatang. Dengan visual yang lebih menarik, UMKM dapat bersaing secara efektif di pasar digital yang semakin kompetitif.

STRATEGI LIFEPOD MEDIA DALAM MENINGKATKAN AUDIENCE ENGAGEMENT DI INSTAGRAM (Studi Kasus Pada Kanal “Ngomongin Film”) Vahista, Salwa Lila; Subekti, Komarudin; Hikmah, Nur
Media Bahasa, Sastra, dan Budaya Wahana Vol 31, No 1 (2025): Volume 31 Nomor 1 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v31i1.12672

The term new media refers to types of media that utilize the internet and are based on online technologies. This form of media is characterized by its flexibility, interactive potential, and its ability to function both personally and publicly. As a result, new media has become a modern communication tool used by communicators to convey information to their audiences. Lifepod Media is a digital multiplatform media company established in 2019. It is active across various social media platforms, Instagram, Twitter, Facebook, TikTok, and YouTube are included. One of its Instagram segments, titled Ngomongin Film, focuses on reviewing Indonesian films. This segment utilizes the Instagram Live feature to discuss films that are either currently showing or upcoming in theaters. This study aims to explore and analyze the social media management strategies employed by Lifepod Media to increase audience engagement on the Ngomongin Film segment. The research applies the SOME model developed by Regina Luttrell, which consists of four key components: 1) Share, 2) Optimize, 3) Manage, and 4) Engage. The study is also grounded in the Uses and Gratification Theory. The findings indicate that the implementation of the SOME model has a significant and well-structured impact. Through this model, Lifepod Media successfully enhances audience engagement on the Ngomongin Film segment.

Peningkatan Kesadaran Literasi Digital Siswa-Siswi SMK Grafika Desa Putra Untuk Menangkal Berita Palsu Subekti, Komarudin; Vahista, Salwa Lila; Wibisono, Agung
Jurnal Abdimas Komunikasi dan Bahasa Vol. 5 No. 2 (2025): Desember 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v5i2.9741

Pengabdian Kepada Masyarakat (PKM) ini bertujuan memfasilitasi terkait peningkatan kesadaran literasi digital untuk Siswa-Siswi SMK Grafika Desa Putera, Jagakarsa, Jakarta Selatan dalam mengetahui ciri-ciri dan kategori berita palsu menjadi semakin penting karena melatih siswa diarahkan untuk berpikir kritis untuk menangkal berita palsu dengan serangkaian kegiatan yang mencakup penyuluhan, diskusi interaktif, dan simulasi identifikasi berita palsu. Kegiatan ini diadakan selama dua hari, dengan metode komprehensif yang mencakup ceramah, praktik langsung, monitoring dan evaluasi. Hasilnya menunjukan meningkatkan kemampuan Siswa-Siswi di SMK Grafika Desa Putera dalam mengidentifikasi sumber informasi yang valid dan resmi, meningkatnya motivasi terhadap akses literasi digital, dan peningkatan kesadaran sosial dan etika digital. Kegiatan ini juga memberikan dampak positif terhadap peningkatan kesadaran literasi digital Siswa-Siswi SMK Grafika Desa Putera diharapkan dengan terciptanya lingkungan digital dikalangan siswa yang lebih aman, positif dan informatif di sekolah. Selain itu, juga memberikan kontribusi dalam mempersiapkan bekal kepada siswa-siswi di sekolah mengenai peningkatan yang signifikan dalam hal pengetahuan, sikap, dan keterampilan literasi digital. This Community Service Program (PKM) aims to facilitate the improvement of digital literacy awareness among the students of SMK Grafika Desa Putera, Jagakarsa, South Jakarta. The goal is to help students recognize the characteristics and categories of fake news, which is increasingly important as it trains students to think critically in countering misinformation through a series of activities including counseling sessions, interactive discussions, and fake news identification simulations. This program was held over two days using a comprehensive method that included lectures, hands-on practice, monitoring, and evaluation. The results showed an increase in the students’ ability to identify valid and official sources of information, higher motivation to access digital literacy resources, and greater awareness of social and digital ethics. This program also had a positive impact on raising digital literacy awareness among the students of SMK Grafika Desa Putera. It is expected to help create a safer, more positive, and informative digital environment among students at school. In addition, the program contributes to better preparing the students by significantly improving their knowledge, attitudes, and skills in digital literacy.

PRINSIP KOMUNIKASI PEMBANGUNAN DALAM PENGELOLAAN SAMPAH BERKELANJUTAN (STUDI KASUS: BANK SAMPAH INDUK RUMAH HARAPAN UMAT, DEPOK) Lindawati, Sri; Vahista, Salwa Lila
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 1 (2026): January 2026
Publisher : Jurusan Penyuluhan Pertanian FP UHO

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i1.132

The waste problem in urban areas demands a sustainable management strategy that involves active community involvement. One emerging approach is community-based waste management through the existence of a waste bank. This study aims to analyze the application of development communication principles in supporting sustainable waste management at the Main Waste Bank (BSI) of Rumah Harapan Umat (Rumah Harum), Depok City. This study focuses on five main principles: sustainability, community participation, collaboration, two-way dialogue and communication, and empowerment. The study uses a descriptive qualitative approach with a case study method. Data collection was conducted through in-depth interviews, observations, and documentation studies of waste management activities at BSI Rumah Harum. Data analysis focused on how development communication strategies were designed and implemented to encourage changes in community behavior in waste management. The results show that BSI Rumah Harum applies sustainability principles through circular economy education that adds value to waste. The principle of community participation is realized through active community involvement in waste sorting from the source, while the principle of collaboration is reflected in the synergy between BSI, local governments, and the private sector. In addition, the principle of dialogue and two-way communication is implemented through regular forums and the use of social media as a means of conveying customer aspirations. Meanwhile, the principle of empowerment is evident in the increased economic capacity and independence of communities through a waste savings system. This study concludes that the integration of these five development communication principles is a key factor in building a sustainable urban waste management ecosystem as a agen of changes.

Pengalaman Pengguna Tiktok Berdasarkan Algoritma dalam Membentuk Opini Melalui Konten FYP: Studi Kasus Pada Akun (@hey.tessss) #mamabebek Maulidya, aprillianti; Vahista, Salwa Lila
Jurnal Media Komunikasi Vol. 3 No. 1 (2026): Media Komunikasi
Publisher : Program Studi Ilmu Komunikasi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/mdkm.v3i1.57531

Perkembangan media sosial berbasis algoritma telah mengubah pola konsumsi informasi dan proses pembentukan opini publik. TikTok, melalui sistem rekomendasi For You Page (FYP), menghadirkan konten yang dipersonalisasikan berdasarkan perilaku pengguna, sehingga setiap individu menerima pengalaman media yang berbeda. Penelitian ini bertujuan untuk menganalisis pengalaman pengguna TikTok dalam mengonsumsi konten FYP serta peran algoritma dalam membentuk opini melalui konten akun @hey.tessss atau tagar #mamabebek yang berfokus pada edukasi emosional dan pengembangan diri, terutama bagi kaum perempuan, melalui tema-tema kemandirian, hubungan interpersonal, batasan diri, serta proses menjadi pribadi yang dewasa, khususnya di kalangan Generasi Z. Penelitian ini berpijak pada perspektif psikologi komunikasi dengan mengacu pada konsep parasocial interaction dan peran algoritma sebagai gatekeeper dalam kurasi konten digital. Pendekatan penelitian yang digunakan adalah kualitatif dengan jenis penelitian deskriptif dan metode studi kasus. Data dikumpulkan melalui wawancara mendalam secara daring, observasi non-partisipan, serta dokumentasi terhadap konten dan interaksi audiens. Hasil penelitian menunjukkan bahwa algoritma TikTok berperan sebagai gatekeeper yang memperkuat paparan konten secara berulang, sehingga membentuk persepsi relevansi, validasi emosional, dan kedekatan emosional antara pengguna dan kreator. Paparan konten yang konsisten mendorong terbentuknya hubungan parasosial yang memengaruhi proses psikologis pengguna, mulai dari persepsi, interpretasi pesan, hingga pembentukan opini terhadap isu-isu kehidupan sehari-hari yang diangkat kreator. Namun, pengaruh tersebut bervariasi pada setiap individu, bergantung pada intensitas paparan konten serta kondisi psikologis masing-masing pengguna.

Motif Audiens Memilih Film Andai Ibu Tidak Menikah dengan Ayah: Analisis Uses and Gratifications Vahista, Salwa Lila; Permatasari, Aprilia Dwi
J-IKA Vol. 13 No. 1 (2026): April 2026
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jika.v13i1.12507

Penelitian ini mengkaji motif audiens dalam memilih film sebagai refleksi kehidupan keluarga dengan berdasarkan perspektif teori uses and gratifications. Oleh karena itu penelitian ini bertujuan untuk menganalisis motif audiens dalam memilih film Andai Ibu Tidak Menikah dengan Ayah juga memahami makna yang diperoleh audiens setelah menonton film tersebut. Penelitian ini menggunakan pendekatan kualitatif dengan metode deskriptif. Data diperoleh melalui wawancara mendalam terhadap lima informan yang telah menonton film tersebut secara utuh dipilih sebagai informan karena memiliki karakteristik yang relatif homogen karena merupakan kelompok yang aktif dalam mengonsumsi media digital. Hasil penelitian menunjukkan bahwa motif audiens dalam memilih film dipengaruhi oleh beberapa faktor, antara lain pengaruh media sosial dan rekomendasi, ketertarikan terhadap visual dan alur cerita film, rasa penasaran terhadap isu patriarki yang diangkat didalam film, dan refleksi terhadap hubungan keluarga, terutama peran seorang ibu didalam rumah. Dengan demikian, film tidak hanya berfungsi sebagai media hiburan tetapi sebagai cermin refleksi sosial yang memberikan banyak makna dan pemahaman melalui pesan yang disampaikan oleh seniasnya kepada audiens yang menonton film tersebut tentang pentingnya nilai sebuah keluarga

Radio Pensiunan: Ruang Sosial dan Hiburan bagi Pensiunan di Era Media Baru Subekti, Komarudin; Vahista, Salwa Lila; Ramdhani, Muhamad
KOMUNIKOLOGI: Jurnal Ilmiah Ilmu Komunikasi Vol 23, No 1 (2026): Komunikologi
Publisher : Lembaga Penerbitan Universitas Esa Unggul

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47007/jkomu.v23i1.1985

Retirement is often associated with decreased activity and reduced social interaction. However, humans are fundamentally social creatures who need interpersonal and interactional communication. Through online broadcasts and community activities, Radio Pensiunan provides a communication medium that maintains interconnectedness between individuals while providing a space for retirees to express themselves, allowing them to remain active, productive, and feel meaningful.This research examines Radio Pensiunan as a community media outlet based on new media and information and communication technology (ICT), serving as a social space, entertainment, and a platform for nostalgia for retirees. Amidst the dominance of digital platforms that primarily target the younger generation, Radio Pensiunan offers a specific segmentation through the playback of old-school music, a classic broadcasting style, and community interactions that strengthen a sense of togetherness.The theoretical framework used is mass communication theory and new media theory to examine the transformation of community radio in the digital ecosystem, as well as interpersonal and interactional communication theory to explain how emotional closeness is formed between broadcasters and listeners. This research is expected to contribute to the study of the adaptation of traditional media in the digital era, while also emphasizing the role of community media as a relevant means of nostalgia and entertainment for retirees.

PRINSIP KOMUNIKASI PEMBANGUNAN DALAM PENGELOLAAN SAMPAH BERKELANJUTAN (STUDI KASUS: BANK SAMPAH INDUK RUMAH HARAPAN UMAT, DEPOK) Lindawati, Sri; Vahista, Salwa Lila
Jurnal Ilmiah Inovasi dan Komunikasi Pembangunan Pertanian Vol. 5 No. 1 (2026)
Publisher : Department of Agricultural Extension, Faculty of Agriculture, Halu Oleo University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56189/jiikpp.v5i1.11

The waste problem in urban areas demands a sustainable management strategy that involves active community involvement. One emerging approach is community-based waste management through the existence of a waste bank. This study aims to analyze the application of development communication principles in supporting sustainable waste management at the Main Waste Bank (BSI) of Rumah Harapan Umat (Rumah Harum), Depok City. This study focuses on five main principles: sustainability, community participation, collaboration, two-way dialogue and communication, and empowerment. The study uses a descriptive qualitative approach with a case study method. Data collection was conducted through in-depth interviews, observations, and documentation studies of waste management activities at BSI Rumah Harum. Data analysis focused on how development communication strategies were designed and implemented to encourage changes in community behavior in waste management. The results show that BSI Rumah Harum applies sustainability principles through circular economy education that adds value to waste. The principle of community participation is realized through active community involvement in waste sorting from the source, while the principle of collaboration is reflected in the synergy between BSI, local governments, and the private sector. In addition, the principle of dialogue and two-way communication is implemented through regular forums and the use of social media as a means of conveying customer aspirations. Meanwhile, the principle of empowerment is evident in the increased economic capacity and independence of communities through a waste savings system. This study concludes that the integration of these five development communication principles is a key factor in building a sustainable urban waste management ecosystem as a agen of changes.

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