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All Journal Media Bahasa, Sastra, dan Budaya Wahana Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi
Vahista, Salwa Lila
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Religion Arts Humanities Computer Science & IT Education Languange, Linguistic, Communication & Media Social Sciences

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Pelatihan Teknik Pengambilan Gambar Guna Meningkatkan Presentasi Visual Pada UMKM Taman Jajan Permata Pamulang, Tangerang Selatan Vahista, Salwa Lila; Muhamad Yopi; Cucu Sulastri
Jurnal Pengabdian Kepada Masyarakat Ilmu Komunikasi Vol. 2 No. 1 (2025): JURNAL PENGABDIAN KEPADA MASYARAKAT ILMU KOMUNIKASI
Publisher : ilmu komunikasi Universitas Pamulang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32493/comm.v2i1.47546

Abstract

Program Pengabdian Kepada Masyarakat (PKM) ini bertujuan untuk meningkatkan kemampuan visualisasi pelaku UMKM Taman Jajan Permata Pamulang, Tangerang Selatan, melalui pelatihan teknik pengambilan gambar. Dalam era digital, visualisasi informasi memainkan peran penting dalam menarik perhatian audiens dan memperkuat citra merek. Pelatihan ini menekankan pada penerapan teknik-teknik fotografi, seperti pengaturan shot, sudut kamera, pergerakan kamera, pencahayaan, dan komposisi gambar menggunakan smartphone sebagai alat utama. Kegiatan ini dilaksanakan selama tiga hari dengan metode komprehensif yang mencakup ceramah, praktik langsung, dan evaluasi hasil. Hasilnya menunjukkan peningkatan signifikan dalam keterampilan peserta dalam menghasilkan foto produk yang menarik dan profesional. Dampak positif pelatihan meliputi penguatan branding UMKM, peningkatan penjualan melalui platform digital, dan keberhasilan peserta dalam mengoptimalkan potensi smartphone untuk menciptakan konten visual berkualitas tinggi. Pelatihan ini juga memberikan kontribusi terhadap pemberdayaan ekonomi lokal dan menjadi model pelaksanaan program serupa di masa mendatang. Dengan visual yang lebih menarik, UMKM dapat bersaing secara efektif di pasar digital yang semakin kompetitif.
STRATEGI LIFEPOD MEDIA DALAM MENINGKATKAN AUDIENCE ENGAGEMENT DI INSTAGRAM (Studi Kasus Pada Kanal “Ngomongin Film”) Vahista, Salwa Lila; Subekti, Komarudin; Hikmah, Nur
Media Bahasa, Sastra, dan Budaya Wahana Vol 31, No 1 (2025): Volume 31 Nomor 1 Tahun 2025
Publisher : Universitas Pakuan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33751/wahana.v31i1.12672

Abstract

The term new media refers to types of media that utilize the internet and are based on online technologies. This form of media is characterized by its flexibility, interactive potential, and its ability to function both personally and publicly. As a result, new media has become a modern communication tool used by communicators to convey information to their audiences. Lifepod Media is a digital multiplatform media company established in 2019. It is active across various social media platforms, Instagram, Twitter, Facebook, TikTok, and YouTube are included. One of its Instagram segments, titled Ngomongin Film, focuses on reviewing Indonesian films. This segment utilizes the Instagram Live feature to discuss films that are either currently showing or upcoming in theaters. This study aims to explore and analyze the social media management strategies employed by Lifepod Media to increase audience engagement on the Ngomongin Film segment. The research applies the SOME model developed by Regina Luttrell, which consists of four key components: 1) Share, 2) Optimize, 3) Manage, and 4) Engage. The study is also grounded in the Uses and Gratification Theory. The findings indicate that the implementation of the SOME model has a significant and well-structured impact. Through this model, Lifepod Media successfully enhances audience engagement on the Ngomongin Film segment.
Co-Authors Cucu Sulastri Muhamad Yopi Nur Hikmah Subekti, Komarudin