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Perbandingan Gaya Bahasa Novel Kata Karya Rintik Sedu Dengan Novel Mariposa Karya Luluk HF Prorina, Riska; Munir, Sirodjul; Hidayatullah, Asep
Diksatrasia : Jurnal Ilmiah Pendidikan Bahasa dan Sastra Indonesia Vol 9, No 1 (2025): JURNAL DIKSATRASIA JANUARI 2025
Publisher : Universitas Galuh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25157/diksatrasia.v9i1.15587

Abstract

Penelitian ini bertujuan untuk mendeskripsikan perbandingan gaya bahasa novel Kata Karya Rintik Sedu dengan novel Mariposa karya Luluk HF. Fokus kajian dalam penelitian ini meliputi gaya bahasa perbandingan, pertentangan, pertautan, dan perulangan. Metode yang digunakan adalah metode deskriptif kualitatif. Sumber data dalam penelitian ini berupa novel Kata karya Rintik Sedu dan novel Mariposa karya Luluk HF. Teknik pengumpulan data dalam penelitian ini menggunakan teknik baca dan teknik catat. Teknik analisis data meliputi empat tahapan yaitu pengumpulan data, reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian terdapat 10 gaya bahasa perumpamaan, 10 gaya bahasa metafora, 9 gaya bahasa personifikasi, 19 gaya bahasa hiperbola, 11 gaya bahasa sarkasme, 5 gaya bahasa epizeukis, dan 2 gaya bahasa anafora.Kata Kunci: Gaya Bahasa, Sastra, Novel.
Pendampingan UMKM Dodol Melalui Branding Digital di Desa Lahang Baru Kecamatan Gaung Kurniawan, Danny; Nisa, Khaerun; Nurkhapiza, Salma; Ardiansyah Putra, David; Hakri, M. Akmal; Prorina, Riska; Indah Putri, Marisa; Nurkafi, Febriyana; Pertiwi, Kamia; Adi Putra, Bambang Sasmita
IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa Vol. 4 No. 2 (2025): IKHLAS: Jurnal Pengabdian Dosen dan Mahasiswa
Publisher : Indra Institute Research & Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58707/ikhlas.v4i2.1376

Abstract

Micro, Small, and Medium Enterprises (MSMEs) play a vital role in the economy, particularly in preserving the sustainability of regional traditional products. However, limited branding and digital marketing often become obstacles in business development. This study aims to analyze the assistance provided to “Dodol Ibu Lina,” a traditional dodol producer from Lahang Baru Village, Gaung District, Indragiri Hilir Regency, through strategies including logo and brand identity creation, packaging development, business legalization, as well as the creation and optimization of online sales accounts on Shopee and TikTok Shop. The research method used is a case study approach with field observations, interviews, and documentation. The results show that prior to the assistance, Dodol Ibu Lina was marketed conventionally through word-of-mouth promotion, using plain plastic packaging without labels, having no logo, not being officially registered as an MSME, and not utilizing online marketing. After the assistance, the business successfully obtained a clear brand identity, cardboard packaging with attractive designs and product information, a registered location on Google Maps, official business permits, and active online sales accounts with integrated digital promotion strategies. These changes expanded the market reach from only.