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All Journal COMMICAST JURNAL KARYA ILMIAH MULTIDISIPLIN CandraRupa: Journal of Art, Design, and Media
Utomo, Ardian
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Arts Humanities Decision Sciences, Operations Research & Management Education Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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Middle Eastern Culture Representation In Prince Ali’s Music Video In The Film Aladdin Utomo, Ardian; Widhihatmini; Utari, Tituk; Asgawanti , Eka Desy; Oktaviani, Dhian
Jurnal Karya Ilmiah Multidisiplin (JURKIM) Vol. 5 No. 1 (2025): Jurnal Karya Ilmiah Multidisiplin (Jurkim)
Publisher : Universitas Lancang Kuning

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31849/jurkim.v5i1.25065

Abstract

Music video clips are one of the communication media that can influence their audience. In addition, music video clips are also an alternative entertainment for listeners and viewers. The Walt Disney Company is a film producer that has produced many musical films and has many fans worldwide. In this study, we will analyze the music video clip of the song titled Prince Ali from the film Aladdin, where this film is one of Disney's production films that was remade from the previous version; in addition, this video clip shows a potent blend of western and middle eastern culture using. This research approach uses Roland Barthes' semiotics to see the Middle Eastern culture represented in this music video clip. As is known, many people still believe that the Middle East is identical to deserts and high temperatures, but the illustrations depicted in this video clip are not as perceived. This study uses a constructivist paradigm with a qualitative descriptive interpretative approach, where researchers interpret data to obtain deep and broad meaning and significance to the research results. In the denotative and connotative meanings, the depiction of the Middle East in the music video clip of Prince Ali in the film Aladdin shows the crowd in the Middle of the market passed by Prince Ali's entourage who came with luxury and splendor to propose to Princess Jasmine. The myth that can be analyzed in this study is that in the Middle East, not all women wear the veil and dress all in black, and luxury and wealth cannot always conquer a woman's heart, but honesty and simplicity. The results of the study show how the representation of Middle Eastern culture in the video clip in the film Aladdin through denotative, connotative, and myth analysis reveals a deeper dimension of stereotypes, social views, and more universal values, which ultimately show that women in the Middle East are not only defined by their appearance and that honesty and simplicity have the power to change human views and relationships
Discourse of the Symbols Meaning in Exo's 'Mama' Music Video Clips Utomo, Ardian; Widhihatmini; Warhamni, Dewi; Widianti, Ikke
CandraRupa : Journal of Art, Design, and Media Vol. 2 No. 1 (2023): Vol.2 No.1, March (2023)
Publisher : Universitas Dinamika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37802/candrarupa.v2i1.333

Abstract

Video klip kelompok musik Exo berjudul ‘Mama’ memberikan beragam persepsi di kalangan masyarakat terutama pecinta musik pop Korea mengenai simbol-simbol yang ada di dalamnya. Simbol adalah bagian dari komunikasi yang menuntut masyarakat menggunakan persepsi untuk dapat memahami makna yang terkandung di dalamnya. Metode yang digunakan penelitian ini adalah kualitatif deskriptif. Hasil penelitian menunjukkan informan memberikan persepsi bahwa simbol yang ada dalam video musik Exo berjudul ‘Mama’ hanyalah sebuah seni dan sebagai pendukung sebuah cerita dalam video klip musik tersebut. Selain itu persepsi yang dimunculkan bahwa simbol yang ada dalam video klip musik Exo tersebut memiliki keterkaitan dengan suatu kepercayaan tertentu dalam hal ini menyerupai lambang dan simbol Illuminati. Kesimpulan penelitian ini menunjukkan bahwa perbedaan persepsi tidak terjadi begitu saja, tidak hanya karena reseptor indra terhadap suatu objek yang ada tetapi hal ini juga dipengaruhi oleh beberapa faktor, diantaranya faktor internal dan eksternal. Penelitian ini mencoba mengungkapkan penggunaan simbol-simbol yang identik dengan Illuminati dimana tidak banyak penelitian sejenis yang mengkaji hal tersebut. Disarankan bagi penelitian selanjutnya bisa mencermati penggunaan simbol dalam tayangan video klip music dan berupaya mengungkapkan makna yang ada didalamnya sehingga dapat membantu masyarakat memberikan pemaknaan yang tepat.
Use of Artificial Intelligence Technology AI News Presenter in the News Production Process at TVOne.ai Ayu Karunianingsih, Diyah; Sarifah, Siti; Korina Relawati, Dwi; Dwi Setyorini, Mutiara; Utomo, Ardian
COMMICAST Vol. 6 No. 2 (2025): September
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/commicast.v6i2.14323

Abstract

The rapid pace of digital technology today is marked by the massive development of artificial intelligence technology, including the utilization of artificial technology in the news production process. This research examines the application of artificial intelligence (AI) in the news production process carried out by TVOne.ai. The research method used in this study was descriptive qualitative, conducted using a grounded theory approach with a focus on analyzing the application of artificial intelligence technology in the news production process, specifically the utilization of AI news presenters.  This study uses a grounded theory approach to examine the integration of AI news presenters in TVOne.ai news production. The findings indicate that news production entirely uses AI technology, from data collection to presentation, offering efficiency but posing challenges related to ethics and public acceptance. In addition, the research findings reveal that the news production process at TVOne.ai differs from conventional journalism practices. News is produced entirely using AI technology and applications, from data collection, voice cloning, to the presentation of AI presenters.  The study concludes that the use of Artificial Intelligence technology, specifically the AI news presenter at TVOne.ai, enhances the efficiency and consistency of the news production process. AI presenters enable faster content delivery, reduce operational costs, and ensure 24-hour broadcasting capabilities. However, human oversight remains essential to maintain journalistic accuracy, ethical standards, and audience trust the results of this research are expected to contribute knowledge about the news production process with the utilization of AI, both for academics, researchers, and media practitioners.
Co-Authors Asgawanti, Eka Desy Ayu Karunianingsih, Diyah Dwi Setyorini, Mutiara Korina Relawati, Dwi Oktaviani, Dhian Siti Sarifah Tituk Utari Warhamni, Dewi Widhihatmini Widianti, Ikke