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All Journal Ulead : Jurnal E-pengabdian Jurnal Komputer Indonesia (JU-KOMI) Pengabdian Kepada Masyarakat Indonesia SEAN (ABDIMAS SEAN) Pascal: Journal of Computer Science and Informatics "Journal of Data Science
Rajagukguk, Denni M.
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Humanities Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Education Electrical & Electronics Engineering Engineering Library & Information Science Mechanical Engineering Nursing Public Health Social Sciences

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Journal : "Journal of Data Science

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Evaluation Of Bolu Menara Sales Data With The C.45 Algorithm Using The Rapid Miner Application Rajagukguk, Denni M.; Panjaitan, Muhammad Iqbal
Journal Of Data Science Vol. 1 No. 02 (2023): Journal Of Data Science, September 2023
Publisher : Sean Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58471/jds.v1i02.2837

Abstract

In recent years, the cake and pastry market, including Bolu Menara, has grown rapidly and attracted many customers. This research looks at Bolu Menara sales data collected during a certain period using the C.45 algorithm from the RapidMiner application. The aim of this method is to discover purchasing patterns and understand consumer patterns to improve marketing strategies. For example, the analysis results show that consumers with certain criteria tend to buy Bolu Menara more often than other people. So, this method succeeds in finding sales patterns that can be used as a basis for marketing strategies, enabling businesses to improve their marketing efficiency and effectiveness.
Co-Authors Cosmas Samuel Daeli Lumbanbatu, Maristella J. Manalu, Mamed Rofendi Maulana, Fajar Panjaitan, Muhammad Iqbal Rahmi, Elvika Sari, Ika Yusnita Siddik Karo-Karo Sihombing, Marjones H.H. Sitorus, Elma Sari Tanjung, Rita Yanti TONNI LIMBONG