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Journal : Society

Konstruksi Makna dan Sentimen: Representasi Dunia Pertanian dalam Platform YouTube di Indonesia Umaruddin, Muhammad; Febriansyah, Ahmad; Tahira, Nabila
Society Vol 13 No 1 (2025): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v13i1.804

Abstract

This study examines how the farming profession is portrayed and understood on YouTube, a platform that has received little attention in previous academic work. Drawing on Stuart Hall’s theory of representation and using a digital ethnography approach, the research analyzes six selected YouTube videos, identified through the PRISMA method. Through thematic analysis using ATLAS.ti, the study identifies key symbolic representations, while sentiment analysis with AI Studio categorizes audience responses as positive, negative, or neutral. The findings suggest that video formats—such as monologues, vlog-style storytelling, and complex editing—contribute to diverse portrayals of farmers. Negative portrayals, as seen in Indonesia Terancam Krisis Petani Muda (CNN Indonesia), tend to reinforce views of farming as difficult and economically insecure. On the other hand, videos like Pengantin Baru Lulusan Sarjana Sukses Jadi Petani (Wong Ladangan) offer more positive narratives, showing farming as a viable and rewarding profession. This study contributes to discussions on digital representation by showing how online media shape public perceptions of professional identities. It also provides practical insights for agricultural policymakers and content creators to rethink how farming is communicated to the public, particularly to younger audiences.
Transformasi Kebijakan dan Upaya Alternatif Pencegahan Kejahatan Narkotika di Sumatera Selatan Alfatih, Andy; Sartika, Diana Dewi; Nueraheni, Dyah Hapsari Eko; Tahira, Nabila
Society Vol 12 No 2 (2024): Society
Publisher : Laboratorium Rekayasa Sosial, Jurusan Sosiologi, FISIP Universitas Bangka Belitung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33019/society.v12i2.655

Abstract

Crime is a daily phenomenon that emerges within society. From a structural-functional perspective, crime is considered disturbing and disruptive to the harmonious and stable order of life (social pathology). Drug-related crime is considered a serious crime, even bordering on extraordinary crime, as it has a significant negative impact on the wider community. The research aims to describe the handling of drug-related crimes by the police apparatus in South Sumatra. The research method used is qualitative research to examine incidents and various data variations that emerge in the field, employing a case study approach. The results and discussions show that the South Sumatra Provincial Police have been responsive in addressing drug-related issues in the province, ranging from prevention to rehabilitation, using 4 approaches: 1) Soft Power Coach, 2) Hard Power Coach, 3) Smart Power Coach, and 4) Corporation. The use of drugs can occur due to several factors, namely Poverty Factors, Environmental Factors, Criminal Involvement Factors, and Dependency Factors, highlighting the need for optimal supervision to prevent individuals who have recovered from relapsing into drug consumption. BNN South Sumatra collaborates with the PKK board to create a drug-free village with the aim of monitoring indications of drug use in the village community and forming a rehabilitation task force that is responsible for socializing the community not to use drugs again and stay away from drug use in the community.