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All Journal Cakrawala: Jurnal Pengabdian Masyarakat Global Jurnal Mahasiswa Manajemen dan Akuntansi
Erwin Tri Kurniyanto
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Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences

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Analisis Pasar Dan Pemasaran Produk Di CV. Kampoeng Roti Surabaya: Laporan Kegiatan Pengabdian Masyarakat Erwin Tri Kurniyanto; I Gede Wiyasa
Cakrawala: Jurnal Pengabdian Masyarakat Global Vol. 2 No. 4 (2023): Cakrawala: Jurnal Pengabdian Masyarakat Global
Publisher : Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/cakrawala.v2i4.1757

Abstract

The increase in the establishment of bakeries in various places is the result of increasing market demand. The development of the bread business in Indonesia continues to experience growth. Both small, medium and large businesses. Both in the form of industry and home businesses, whether from within the country or franchised from abroad. Likewise the supporting industries, such as machines, supporting materials and raw materials such as flour. The increasing number of bakeries mushrooming around Surabaya and East Java has changed people's mindset towards consuming bread every day which contains lots of nutrients and is good for health. Every company must try and be able to compete to survive and win the current competition. There are many ways that companies can do to increase consumer satisfaction and loyalty, for example by paying attention to price factors. Most consumers will tend to choose companies that offer relatively cheap product prices. Price is an important consideration for consumers when buying products from a company. Prices are not just the numbers printed on the price tag. Prices take many forms and perform many functions. Price is one element of the marketing mix that generates revenue, other elements generate costs. Price is perhaps the easiest element in a marketing program to adjust. Apart from price, product quality also greatly influences the success and progress of a business venture. Companies that are able to produce high quality products will be more profitable than producing low quality products. This means that consumers will be willing to buy a product at a reasonable or relatively affordable price with good product quality
Pengaruh Kualitas Produk, Citra Merek Dan Lokasi Terhadap Kepuasan Konsumen Warung Kopi Prada Di Surabaya Erwin Tri Kurniyanto; Sugiharto Sugiharto; Achmad Daengs GS; Rina Dewi; Harsono Teguh
Jurnal Mahasiswa Manajemen dan Akuntansi Vol. 2 No. 2 (2023): Oktober : Jurnal Mahasiswa Manajemen dan Akuntansi
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30640/jumma45.v2i2.1600

Abstract

The coffee shop industry is one of the industries with the fastest development and demand. Every year the development and growth of the number of coffee shops opened in Indonesia is always increasing. By providing a product that is different from other coffee shops through the characteristics that coffee is served to customers, it can make the coffee shop always visited by customers, besides that, a brand image that is easy to remember and a strategic location will be able to attract customers to come to enjoy the coffee. The reason of this think about was to decide the impact of Product, Location, and Brand Image on Warkop Prada's Shopper Fulfillment variable in Surabaya. This inquire about was conducted employing a quantitative approach. The research information is within the frame of a test of 96 respondents in which the test is taken using Lemeshow. The information collection strategy may be a survey. Information investigation utilized in this think about was numerous direct relapse investigation with SPSS 26 computer program. The information that met the legitimacy test, unwavering quality test, and classic presumption test were handled to deliver a relapse condition: Y = 18.397 + 0.168X1 + 0.194X2 + 0.549X3 + e. The comes about of the investigation carried out can be seen through the comes about of the t test it can be seen that the factors Product (X1), Brand Image (X2), and Location (X3) have a fractional impact on the Customer Satisfaction (Y) Warkop Prada in Surabaya with each having t number (2.167), t check (2.288) and t number (2.638) which is more noteworthy than t table (1.66088). The comes about of the F test in this study appear that the calculated F esteem (5.475) is more noteworthy than F table (3.09), which implies that the autonomous factors are Product (X1), Brand Image (X2), and Location (X3) factors at the same time influence the variable Customer Satisfaction (Y) Warkop Prada in Surabaya
Co-Authors GS , Achmad Daengs Harsono Teguh I Gede Wiyasa Rina Dewi Sugiharto Sugiharto