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All Journal Jurnal Penelitian Agama Hindu JECOM
Sana, I Nyoman Lingga
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Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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The Concept of Tri Guna in Strengthening Character Education Based on Hindu Sacred Teachings in the Modernization Era Putera, Gusti Ngurah Ketut; Handoko, Handoko; Dharmawan, I Gusti Agung; Sana, I Nyoman Lingga; Gunada, I Wayan Agus
Jurnal Penelitian Agama Hindu Vol 9 No 3 (2025)
Publisher : Jayapangus Press

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37329/jpah.v9i3.4226

Abstract

The era of modernization presents significant challenges to ethical values and character, emphasizing the urgency of strengthening character education. Hindu philosophy, particularly the concept of Tri Guna, offers a relevant framework to address these challenges. This research aims to thoroughly analyze the relevance and potential application of the Tri Guna values (Sattwa, Rajas, Tamas) as a philosophical foundation for strengthening Hindu character education in the midst of modernization. The research method employed is library research with a qualitative approach, analyzing various primary and secondary literature sources descriptively and interpretatively. Research findings indicate that Tri Guna effectively maps the dynamics of basic human nature and provides guidance for character development. A balanced management of Sattwa (goodness/purity), Rajas (activity/passion), and Tamas (darkness/inertia) is identified as key to building integrity, moral resilience, and individual adaptability in facing the complexities of modern life. It is concluded that the Tri Guna concept holds strong relevance and strategic value as a basis for strengthening character education in the modern era, contributing to the formation of a generation with superior, balanced character capable of making positive contributions to society.
STRATEGI PROMOSI DIGITAL MELALUI PENDEKATAN AIDA (STUDI KASUS PADA CLUB MALAM AFTERHOUR BALI) Wijaya, Garda Patria; Arjaya, Ketut; Sana, I Nyoman Lingga
Journal of Event and Convention Management Vol. 4 No. 1 (2025): Journal of Event and Convention Management
Publisher : Pusat Penelitian dan Pengabdian Kepada Masyarakat, Politeknik Pariwisata Bali

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Abstract

This study was conducted at Afterhour Bali and explores the effectiveness of event promotion through Instagram in increasing visitor attendance at the Afterhour Bali nightclub. A qualitative descriptive method was employed, with data collected through interviews, observations, and document analysis. The data were analyzed using the AIDA model to assess promotional strategies and the utilization of Instagram features. The findings indicate that Afterhour Bali’s promotional strategies are relatively effective, particularly through the use of Instagram features such as Feed Posts, Reels, Stories, Ads, Captions, and Highlights. Furthermore, when analyzed through the AIDA framework, it was found that Afterhour Bali not only relies on these features but also implements a structured promotional approach, including content planning, publication, and performance evaluation based on Instagram analytics.
Co-Authors Arjaya, Ketut Dharmawan, I Gusti Agung Gunada, I Wayan Agus Gusti Ngurah Ketut Putera Handoko Handoko Wijaya, Garda Patria