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All Journal Wacana, Jurnal Sosial dan Humaniora Widya Cipta : Jurnal Sekretari dan Manajemen Bisma: Jurnal Bisnis dan Manajemen JOURNAL OF BUSINESS STUDIES JOURNAL FOR BUSINESS AND ENTREPRENEURSHIP Jurnal Manajemen Transekonomika : Akuntansi, Bisnis dan Keuangan International Journal of Science and Society (IJSOC) Economics and Business Journal Journal of Entrepreneur and Business Global Research on Economy, Business, Communication, and Information
Sylvia Sari Rosalina
Institut Bisnis Dan Informatika Kwik Kian Gie
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Materials Science & Nanotechnology Social Sciences Other

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Journal : Economics and Business Journal

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Business Mentoring as Experiential Learning through the BRIDGE Model Ramli, Rahmat; Rosalina, Sylvia Sari
Economics and Business Journal (ECBIS) Vol. 4 No. 2 (2026): January
Publisher : PT. Maju Malaqbi Makkarana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47353/ecbis.v4i2.282

Abstract

The persistent gap between theoretical instruction and real-world practice remains a critical challenge in business education, particularly in contexts involving Micro, Small, and Medium Enterprises (MSMEs). Experiential learning has been promoted as a pedagogical response to this challenge; however, many initiatives lack structured frameworks that integrate student learning with meaningful community engagement. This study examines the implementation of the BRIDGE model (Build, Reach, Discover, Grow, and Elevate) as a structured business mentoring approach grounded in experiential learning principles. Using a qualitative participatory action research design, the study involved 15 undergraduate business students and five MSMEs in Semarang City, Indonesia. Data were collected through participant observation, in-depth interviews, focus group discussions, reflective journals, and program documentation, and analyzed using thematic analysis. The findings indicate that the BRIDGE model facilitates deep experiential learning by enabling students to connect theoretical concepts with contextual business realities, while simultaneously generating instrumental and symbolic benefits for MSME partners. Despite limitations related to program duration, the model demonstrates strong potential as a feasible and transferable framework for experiential business education in emerging economy contexts.
Co-Authors Annatasya, Dewi Cynthia Veronica Ngantung Delicia, Putri Eko Sambodo Erna Sari Febriarhamadini, Rochayati Haryana, Arif Heldy Aria Agusseta Hisar Sirait Jessica Natalia Jaori Muhammad Fuad Nabila, Tiara Willy Nurminingsih Prima Apriwenni Puspito, Febryan Ramli, Rahmat Ratih Nur Setyaningsih Rita Eka Setianingsih Rizqy Aziz Basuki Sektiyaningsih, Indria Sukma Siti Suryani Supriyanto Supriyanto Umar Santoso