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All Journal KOMUNIKA Syi`ar : Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam
Prastiwi, Herliana
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Religion Humanities Environmental Science Languange, Linguistic, Communication & Media Social Sciences

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Communication Strategy In Local Wisdom Development Towards Creative Economy of Coffee Village in Lampung Yanti, Fitri; Putra, Andi Eka; Prastiwi, Herliana; Mansyur, M
KOMUNIKA Vol 7 No 2 (2024): Accredited by Kemenristekdikti RI SK No.152/E/KPT/2023
Publisher : Universitas Islam Negeri Raden Intan Lampung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24042/komunika.v7i2.26096

Abstract

Local wisdom is an important asset in developing creative economy-based tourism villages. This research examines the communication strategy for developing local wisdom towards the creative economy in Kampung Kopi, Rigis Jaya Village, West Lampung, which combines the potential of coffee and local culture into a tourist destination. Qualitative research methods with a case study approach were used through interviews, observations, and document analysis. The results show that the communication strategy includes marketing, stakeholder communication, community participation, and education. The participatory approach is the key to success, as it involves the community in managing the tourism village. The communication strategy implementation has significantly enhanced tourist appeal, strengthened local cultural identity, and supported creative economy development through coffee-based products. This approach has transformed Rigis Jaya Village into a recognized destination while creating economic opportunities for residents. The conclusion states that local wisdom-based communication strategies can increase tourist attractiveness, strengthen cultural identity, and support the creative economy. This research serves as a reference for the development of other tourist villages in Indonesia.
Efektivitas Manajemen Dalam Dakwah Prastiwi, Herliana; Fariza Makmun; Muhammad Shoful Umam
Syi’ar: Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam Vol. 7 No. 2 (2024): Syi`ar : Jurnal Ilmu Komunikasi, Penyuluhan dan Bimbingan Masyarakat Islam
Publisher : Institut Agama Islam Sultan Muhammad Syafiuddin Sambas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37567/syiar.v7i2.2591

Abstract

Manajemen merupakan suatu kesatuan pokok pelaksanaan kegiatan-kegiatan yang sangat berpengaruh terhadap keberhasilan suatu kegiatan. Pelaksanaan dakwah harus dirancang, disusun dan dikemas secara baik sehingga menghasilkan keefektifan dalam menjalankan aktivitas dakwah. Tujuan dari penulisan ini yaitu untuk menganalisis bagaimana efektivitas manajemen dalam dakwah. Penelitian ini merupakan penelitian deskriptif kualitatif. Hasil penelitian menunjukkan bahwa kegiatan dakwah tidak hanya fokus pada proses penyampaiannya saja akan tetapi sebelum pelaksanaan sampai pada akhir kegiatan dakwah. Kegiatan inilah yang disebut dengan kegiatan dalam manajemen dakwah. Kegiatan dakwah harus dirancang, diatur, dikelola dan dikoordinasikan dengan baik oleh dai atau organisasi dakwah. Dengan melakukan manajemen dakwah maka akan menghasilkan dakwah yang berkualitas.
Co-Authors Andi Eka Putra Fariza Makmun Fitri Yanti Mansyur, M Muhammad Shoful Umam