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All Journal Jurnal Terapan Abdimas DIRASAT Jurnal Manajemen & Pendidikan Islam FALASIFA : Jurnal Studi Keislaman JURNAL NUSANTARA APLIKASI MANAJEMEN BISNIS BISEI: Jurnal Bisnis dan Ekonomi Islam Akuntansi'45 EKONOMIKA45 Al Iqtishod: Jurnal Pemikiran dan Penelitian Ekonomi Islam
Ririn Susilawati
Universitas Pesantren Tinggi Darul Ulum (Unipdu) Jombang
Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Social Sciences Other

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Strategi Pemasaran Produk Cicilan Emas Pada BSI Kantor Kas Darul Ulum Lailiyah, Nurul; Susilawati, Ririn; Suspahariati
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 10 No 1 (2025): Juni 2025
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v10i1.9128

Abstract

This study aims to examine the marketing strategies implemented by Bank Syariah Indonesia (BSI) in promoting its Gold Installment product. This product offers Sharia-compliant financing for gold bullion purchases through a murabahah (cost-plus sale) contract, allowing customers to invest in gold in a safe, affordable, and Islamic way. BSI applies marketing strategy, which include offline and online. The analysis reveals that the integrated application of the 7P strategy significantly enhances the competitiveness of the Gold Installment product amid the rising trend of gold investment. Digital service innovations, customer education through Sharia-based promotions, and simplified procedures are key factors in attracting customer interest. With the right marketing approach, BSI successfully positions itself as a modern Islamic bank that is adaptive and committed to meeting the financial needs of the Muslim community
Analisis Customer Relationship Management (CRM) Dalam Meningkatkan Jumlah Nasabah KSU BTM Surya Amanah Jombang Susilawati, Ririn; Silmi, Ziyadatul Iffatis
Bisei : Jurnal Bisnis dan Ekonomi Islam Vol 7 No 2 (2022): Desember 2022
Publisher : Fakultas Ekonomi, Universitas Hasyim Asy'ari Tebuireng Jombang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33752/bisei.v7i2.3653

Abstract

Today’s marketing world not only focuses on the quality of products or services but also focuses on the quality of company relationships with customers. Companies that keep relationship afloat with customers have the power to compete with competitors in the same area. Marketing strategies that have the essense of maintaining relationships and increasing customer quantity are customer relationship management. The purpose of this study is to understand and describe financing murabahah and customer analyses management in increasing customer loyalty. The study uses descriptive qualitative research with tehniques of observation, interview and documentation collection. The results of this study are known that the murabahah financing prosedure was undertaken systematically and implementing CRM through prime service by combining aspects of the process, people and technologies, which have resulted in increased financing loyalty to BTM Surya Amanah Jombang.
Capital Market Education Effect (Studi Kasus GI BEI Unipdu Jombang ) Susilawati, Ririn; Jihad, Zahrul
Jurnal Nusantara Aplikasi Manajemen Bisnis Vol 4 No 1 (2019): Jurnal Nusantara Aplikasi Manajemen Bisnis
Publisher : UNIVERSITAS NUSANTARA PGRI KEDIRI

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (584.348 KB) | DOI: 10.29407/nusamba.v4i1.12787

Abstract

Education has an influence in changing the attitude of someone in deciding something. Therefore, the success of the education applied to provide knowledge of the capital market conducted by GI BEI Unipdu Jombang has a very significant effect on the development of galleries and increasing knowledge of capital markets in the lines of academics and students. To respond to the impact of education in the Jombang GI BEI Unipdu, qualitative descriptive methods were used. the results revealed after the BEI GI education Experiencing an increase in Unipdu GI IDX investors from 2015 as many as 222 students, 2016 as many as 95 students and 2015 as many as 169 students and giving achievements in the Yuk Nabung Saham competition sent by the Indonesia Stock Exchange.
Co-Authors Faqih, Abdulah Fikrotul Ulyah Hartina Hidayatillah Jihad, Zahrul Khoirotun Nikmah Lailiyah, Nurul Moh. Imsin Mukhoyaroh, Abid datul Silmi, Ziyadatul Iffatis Suspahariati Suspahariati Suspahariati Suspahariati, Suspahariati Tengku Riza Zarzani N Wiwik Maryati Ziyadatul Iffatis Silmi