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All Journal International Journal of Application on Economics and Business Aktual : Jurnal Pengabdian Kepada Masyarakat
Vivian , Vivian
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Public Health Social Sciences

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FACTORS SHAPING THE LOYALTY OF GENERATION Z WEST JAKARTA IN USING GOPAY Vivian , Vivian; Utama, Louis
International Journal of Application on Economics and Business Vol. 2 No. 4 (2024): November 2024
Publisher : Graduate Program of Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/ijaeb.v2i4.732-742

Abstract

This research aims to examine user experience, perceived ease of use, perceived usefulness and user satisfaction with the loyalty of the West Jakarta generation Z in using GoPay. Then user satisfaction as a mediator of user experience on loyalty. The sample used in this research was 177 generation Z from West Jakarta who used the GoPay digital wallet service. Data was obtained through a questionnaire on line using the help of a Google form then distributed via social media using non-probability sampling techniques and convenience sampling methods. Then the data obtained was processed using PLS-SEM assisted by SmartPLS 3.0 software. The results obtained in this research indicate that a) user experience has an influence on satisfaction. b) user experience has no influence on loyalty. c) perceived ease of use has no influence on loyalty. d) perceived usefulness have an influence on loyalty. e) user satisfaction has an influence on loyalty f) user experience has an influence on loyalty through the mediation of user satisfaction. This research was created with the aim of contributing to PT Dompet Anak Bangsa to carry out development by paying attention to aspects that can maintain the loyalty of GoPay users. Such as providing attractive applications to support transaction activities, providing a good experience in transactions, paying attention to the ease of using digital wallets, features that are easy to use and do not require excessive effort in using the GoPay application to carry out transactions to maintain user loyalty.
Bullying Prevention in SD Hargomulyo I, Gunung Kidul, Special Region of Yogyakarta Handayani, Lina; Novianti, Tria Nisa; Khoirunnisa, Evi; Sutikno, Tole; Vivian , Vivian; Hafidz, Beddu
Aktual: Jurnal Pengabdian Kepada Masyarakat Vol. 3 No. 2 (2025): Aktual: Jurnal Pengabdian Kepada Masyarakat May 2025
Publisher : CV Media Inti Teknologi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58723/aktual.v3i2.408

Abstract

Backgorund of The Study: Bullying is a form of aggressive behavior that often occurs during childhood and adolescence, potentially impacting students’ psychological and social development.Purpose and scope of the paper: This community service initiative aimed to enhance fifth-grade students’ knowledge and preventive attitudes toward bullying through an interactive and visually engaging educational program conducted at SDN Hargomulyo I, Gunungkidul.Methods: The program involved 24 fifth-grade students and was carried out in three stages: a pretest to assess baseline knowledge and attitudes, delivery of educational material using animated videos and interactive presentations, and a posttest to measure changes after the intervention. Due to the small sample size and non-parametric data characteristics, the Wilcoxon test was used for statistical analysis.Results: The intervention resulted in a significant improvement in both knowledge and attitudes toward bullying. The mean knowledge score increased from 4.50 to 5.67 (p = 0.000), while the mean attitude score improved from 20.75 to 23.13 (p = 0.002).Conclusion: The interactive educational program was effective in increasing students’ awareness and rejection of bullying. These results underscore the value of early, participatory, and visually supported educational strategies in fostering a safe and inclusive school environment. The program model is suitable for replication in other schools as part of broader character education and bullying prevention efforts.
Co-Authors Hafidz, Beddu Khoirunnisa, Evi Lina Handayani Novianti, Tria Nisa Tole Sutikno Utama, Louis